Updated on Dec 22, 2022 12:05 IST
Radhika Sharma

Radhika SharmaAssociate Senior Executive

BMM or Bachelor of Mass Media is one of the most sought-after courses for students after 10+2. BMM is an undergraduate-level course of three-year duration, which includes the study of various mediums of communication such as newspapers, television, radio and the internet. Further, candidates can also opt for specializations of their choice like Journalism, Advertising or Public Relations.

Media nowadays exists as a lucrative career option for Indian youth and a BMM degree offers a wide range of job opportunities to the candidates. The BMM curriculum provides students with the necessary skills to succeed in the media field, such as technical skills, research aptitude, oral skills and presentation skills. It is a popular course amongst youth who are interested in the field of media and keep themselves aware of the happenings around the world. Candidates can find themselves creating segments, drafts, shows and jingles across all mediums of communication and also earn a lucrative salary. 

Eligibility Criteria for BMM

The eligibility criteria for the BMM course may vary according to the college. However, candidates seeking admission to this course must fulfil certain minimum eligibility conditions:

  • Candidates must have passed 10+2 with at least 50- 60 per cent marks from a recognized board.
  • Candidates should have passed 10+2 from any stream like Arts, Science or Commerce.

Top Entrance Exams For BMM

Admission to a majority of colleges/ universities is done on the basis of candidates’ performance in the written exam followed by a personal interview round. However, some institutions also offer direct admission to candidates on the basis of their performance in the qualifying exam (Class 12 or graduation). Some of the top entrance exams are as follows: 

Skillset Required for BMM

If you are of inquisitive nature and are interested in creative work, then BMM is the right course for you. However, a successful career in media requires several other important skills and personality traits:

Skills for BMM
Creativity Communication skills  Analytical skills 
Research skills   Interpretation skills  Problem-solving skills 
Interviewing skills  Networking skills Observation skills

Also Read:

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Course Curriculum for BMM 

The BMM course is divided into six semesters and the subjects taught in this course may vary from college to college. However, some common topics that are taught to candidates as part of their BMM program are mentioned below:

BMM Syllabus
Semester-I
Effective Communication Skills-I  Fundamentals of Mass Communication 
Introduction to Computers   Landmark Events in 20th Century History of World & India
Introduction to Sociology, The Sociology of News and Social Movements in India  Introduction to Economics
Semester-II 
Effective Communication Skills–II  Political Concepts and the Indian Political System 
Principles of Management and Marketing  Introduction to Psychology  
An Introduction to Litterateurs  Translation Skills 
Semester-III 
Introduction to Creative Writing  Introduction to Culture Studies 
Introduction to Public Relations  Introduction to Media Studies  
Understanding Cinema   Advanced Computers  
Semester-IV 
Introduction to Advertising  Introduction to Journalism 
Print Production and Photography  Radio and Television  
Mass Media Research  Organisational Behaviour  
Semester V
Advertising in Contemporary Society  Copywriting
Advertising Design (Project Paper) Consumer Behaviour
Media Planning and Buying  Brand Building 
Semester-V
Reporting Editing
Feature and Opinion   Journalism and Public Opinion  
Indian Regional Journalism  Newspaper – Magazine Making (Project Paper)
Semester-VI
Advertising and Marketing Research  Legal Environment and Advertising Ethics  
Financial Management for Marketing and Advertising  Agency Management  
The Principles and Practice of Direct Marketing  Contemporary Issues
Semester-VI 
Press Law and Ethics  Broadcast Journalism  
Business and Magazine Journalism  Internet and Issues in the Global Media 
News Media Management  Contemporary Issues 

Also Read: Course Structure for BMM

Top Institutes for BMM

Some of the top institutes offering this course are as follows:

Institute City
Kishinchand Chellaram College Mumbai
Sophia College Mumbai
University of Mumbai Mumbai
Mithibai College of Arts Mumbai
International Institute of Media and Communications Kolkata
George College Kolkata
Institute of Management and Creative Studies Pune
School of Journalism and Mass Communication Noida
DAV College Amritsar
Institute of Management and Creative Studies Hyderabad

Top Job Profiles for BMM 

BMM course opens new doors for careers in films, TV, publishing, public relations, journalism, screenplay writing, production etc. There are immense career options available in Mass Media and a candidate can choose the job for himself/herself based on personal interest and inclination. There are many lucrative and high-paying jobs available for talented and trained individuals in this field:

Job Profile Job Description
Director The director is responsible for controlling the dramatic and artistic aspects of a film or TV program. He keeps a creative eye on the entire process from pre-production to final editing.
Sound Engineer Audio engineers record, synchronize or mix music, voice or sound effects using machinery and equipment. They work on the production of films, music recordings, live shows or video games.
Event Manager An event manager is responsible for managing the whole event. He/she coordinates the details of an event and manages the whole process starting from the planning day to running the actual day and the post-event evaluation.
Journalist The basic responsibility of a journalist is to research, document, write as well as present news in an honest and ethical manner. A journalist spends much of his/ her time interviewing people, searching other sources for information, and sometimes visiting the scene where a newsworthy event has happened.
Columnist A columnist is a professional who writes and edits copies for a regular column in a newspaper. A columnist shares information of public interest and provides opinions to their readers.
Content Writer A content writer researches industry-related topics using online sources, interviews, etc and writes content usually to promote a product or service. A content writer uses different web formatting tools and content management systems to create work.
News Anchor A news anchor has the responsibility of presenting news stories on radio or television broadcasts. Apart from this, an anchor also selects and analyses stories and interviews guests. 
Photographer Using artistic ability along with technical skills, a photographer takes pictures of people, places, landscapes, food, and a lot more. A photographer usually works with the clients to discuss the type of pictures they need and how they wish to use them.  
Proofreader A proofreader is a professional who has the responsibility of ensuring that any content that is being published in a newspaper or magazine is error-free. A proofreader reads a copy and makes sure there are no spelling, grammatical or typographical mistakes.

Read More:

Top Recruiters for BMM

Some of the top recruiters for BMM are as follows:

  • The Times of India
  • The Indian Express
  • NDTV
  • News 18
  • Radio Mirchi
  • Red FM
  • Perfect Relations
  • Genesis-BCW
  • Ogilvy & Mather
  • Times Now
  • CNN-IBN

Frequently Asked Questions (FAQs) on BMM

Q. Is BMM a good option for graduation?

A. BMM or Bachelor of Mass Media is a good option for graduation for students who have good communication skills and are interested in working for various mass communication platforms and roles such as Print, Electronic or Digital Media as a journalist, news anchor, Radio or Video Jockey or Public Relations or Corporate Communication and advertising, etc.

Q. What are the eligibility criteria for pursuing BMM?

A. As per the eligibility criteria for taking admission in BMM program, students should pass Class 12 with a minimum of 50 per cent aggregate. Some colleges have specific eligibility criteria and admission criteria that candidates should fulfil. 

Q. Is it necessary to study Humanities in Class 11 and Class 12 to qualify for studying BMM?

A. It is not necessary for students to have studied the Humanities stream to pursue the BMM program. Students with good verbal and written communication skills, an interest in the field of news and events, critical and analytical bent of mind are all that need to be suitable for studying BMM.

Q. What are some of the top colleges offering BMM courses?

A. Some of the top colleges offering BMM courses are Sophia College for Women Mumbai, Jai Hind College Mumbai, Maulana Abul Kalam Azad University of Technology (MAKAUT) Kolkata, Delhi College of Arts and Commerce, Lady Shri Ram College for Women, to name a few.

Q. What is the range of fees for BMM courses?

A. The fee for BMM courses ranges from less than INR 1 lakh to Rs 5 lakh. 

Q. What are the top specializations of BMM?

A. Some of the top specializations offered in the BMM courses are Print Journalism, Electronic Journalism, Digital Journalism or New Media, Advertising and Public Relations among others. 

Q. Which are the major subjects taught in the BMM program?

A. The major subjects taught under the BMM courses include Fundamentals of Mass Communication, Communication Skills, The Sociology of News and Social Movements in India, Principles of Management And Marketing, Creative Writing, Journalism and Public Relations, to name a few.

Q. Do colleges offering BMM courses provide internship and placement opportunities?

A. A majority of the colleges offering BMM courses do provide internship and placement opportunities to the students to provide them with hands-on training and learning opportunities.

Q. Which are some of the top companies recruiting BMM students?

A. Some of the top recruiters for the BMM students are The Times of India, The Indian Express, NDTV, News 18, Radio Mirchi, Red FM, Perfect Relations, Genesis-BCW and Ogilvy & Mather to name a few. 

Q. What are some of the professions BMM students can pursue after completing the course?

A. Some of the top professions opted for BMM students include Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, etc. 

Q. What is the salary range students can expect after completing the BMM course?

A. The starting salary of BMM students ranges from INR 10,000 to INR 25,000 per month and with increasing experience and depending on the medium or media platform, their salary may increase to INR 50,000 and above. 

Popular B.M.M. (Bachelor of Mass Media) Colleges in India

Following are the most popular B.M.M. (Bachelor of Mass Media) Colleges in India. Learn more about these B.M.M. (Bachelor of Mass Media) colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
1.61 L
3 LPA
1 Course
50.97 K
4.0
3.0
4.2 LPA
1 Course
1.48 L
1.9 LPA

Popular Private B.M.M. (Bachelor of Mass Media) Colleges in India

1 Course
1.61 L
3 LPA
1 Course
50.97 K
4.0
3.0
4.2 LPA
1 Course
1.48 L
1.9 LPA

Popular B.M.M. (Bachelor of Mass Media) Specializations in India

Following are the most popular B.M.M. (Bachelor of Mass Media) Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

Comments

O

Is there any entrance exam for bachelor's in mass media at Mithibai?

50080821
pradeep kumar

Scholar-Level 18

5 days ago

Admission of students into the autonomous degree courses will be on the basis of the aggregate marks in the qualifying examination for both the under- graduate and the post-graduate courses, unless specified otherwise. All applications for admissions should be submitted online by the date notifie...Admission of students into the autonomous degree courses will be on the basis of the aggregate marks in the qualifying examination for both the under- graduate and the post-graduate courses, unless specified otherwise. All applications for admissions should be submitted online by the date notified by the college. Eligibility criteria of B. M. of Mithibai College is given below. Eligibility: A candidate must have passed the Higher Secondary School Certificate (standard. XII examination conducted by the Maharashtra/ other Indian State Boards or equivalent examination from the Science, Arts or Commerce Stream.

R

When is the 2023 entrance for BMM going to take place? What was the last year's cutoff for BMM in Jai Hind, Mithibai?

J

J Dipayan Rao

Beginner-Level 5

a week ago

Admission to the BMM degree courses are going to be via associate degree Admission system that consists of the associate degree examination 60 percent, and also the marks obtained within the Std. XII communication (qualifying communication,QE 40 percent

49954845
chetan dubey

Contributor-Level 7

a week ago

The Jai Hind College cutoff is 51% for BA general category students for the academic year 2022.

S

What are the jobs and salaries after a Bachelor of Mass Media (BMM)?

48232361
Deeksha Dixit

Contributor-Level 10

3 weeks ago

You can work in the media industry with the help of the Bachelor of Mass Media. You can get the following jobs with BMM:1. Editor: As a fresher, you can get a salary of up to Rs. 3.93 Lacs. 2. News Reporter: News reporters typically earn Rs. 4 Lacs per year in their first few years of employment....You can work in the media industry with the help of the Bachelor of Mass Media. You can get the following jobs with BMM:
1. Editor: As a fresher, you can get a salary of up to Rs. 3.93 Lacs.
2. News Reporter: News reporters typically earn Rs. 4 Lacs per year in their first few years of employment.
3. Photojournalist: As a photojournalist, you can get a salary of around Rs. 4.6 Lacs at any top news agency.
4. Public Relations Manager: The average salary for a PR manager is around Rs. 3.6 Lacs.
5. Columnist: You can also become a columnist and get a salary package of around Rs. 3.66 Lacs in the initial years.

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