Radhika SharmaAssociate Senior Executive
BMM or Bachelor of Mass Media is one of the most sought-after courses for students after 10+2. BMM is an undergraduate-level course of three-year duration, which includes the study of various mediums of communication such as newspapers, television, radio and the internet. Further, candidates can also opt for specializations of their choice like Journalism, Advertising or Public Relations.
Media nowadays exists as a lucrative career option for Indian youth and a BMM degree offers a wide range of job opportunities to the candidates. The BMM curriculum provides students with the necessary skills to succeed in the media field, such as technical skills, research aptitude, oral skills and presentation skills. It is a popular course amongst youth who are interested in the field of media and keep themselves aware of the happenings around the world. Candidates can find themselves creating segments, drafts, shows and jingles across all mediums of communication and also earn a lucrative salary.
Eligibility Criteria for BMM
The eligibility criteria for the BMM course may vary according to the college. However, candidates seeking admission to this course must fulfil certain minimum eligibility conditions:
- Candidates must have passed 10+2 with at least 50- 60 per cent marks from a recognized board.
- Candidates should have passed 10+2 from any stream like Arts, Science or Commerce.
Top Entrance Exams For BMM
Admission to a majority of colleges/ universities is done on the basis of candidates’ performance in the written exam followed by a personal interview round. However, some institutions also offer direct admission to candidates on the basis of their performance in the qualifying exam (Class 12 or graduation). Some of the top entrance exams are as follows:
Skillset Required for BMM
If you are of inquisitive nature and are interested in creative work, then BMM is the right course for you. However, a successful career in media requires several other important skills and personality traits:
|Skills for BMM|
|Creativity||Communication skills||Analytical skills|
|Research skills||Interpretation skills||Problem-solving skills|
|Interviewing skills||Networking skills||Observation skills|
Course Curriculum for BMM
The BMM course is divided into six semesters and the subjects taught in this course may vary from college to college. However, some common topics that are taught to candidates as part of their BMM program are mentioned below:
|Effective Communication Skills-I||Fundamentals of Mass Communication|
|Introduction to Computers||Landmark Events in 20th Century History of World & India|
|Introduction to Sociology, The Sociology of News and Social Movements in India||Introduction to Economics|
|Effective Communication Skills–II||Political Concepts and the Indian Political System|
|Principles of Management and Marketing||Introduction to Psychology|
|An Introduction to Litterateurs||Translation Skills|
|Introduction to Creative Writing||Introduction to Culture Studies|
|Introduction to Public Relations||Introduction to Media Studies|
|Understanding Cinema||Advanced Computers|
|Introduction to Advertising||Introduction to Journalism|
|Print Production and Photography||Radio and Television|
|Mass Media Research||Organisational Behaviour|
|Advertising in Contemporary Society||Copywriting|
|Advertising Design (Project Paper)||Consumer Behaviour|
|Media Planning and Buying||Brand Building|
|Feature and Opinion||Journalism and Public Opinion|
|Indian Regional Journalism||Newspaper – Magazine Making (Project Paper)|
|Advertising and Marketing Research||Legal Environment and Advertising Ethics|
|Financial Management for Marketing and Advertising||Agency Management|
|The Principles and Practice of Direct Marketing||Contemporary Issues|
|Press Law and Ethics||Broadcast Journalism|
|Business and Magazine Journalism||Internet and Issues in the Global Media|
|News Media Management||Contemporary Issues|
Also Read: Course Structure for BMM
Top Institutes for BMM
Some of the top institutes offering this course are as follows:
|Kishinchand Chellaram College||Mumbai|
|University of Mumbai||Mumbai|
|Mithibai College of Arts||Mumbai|
|International Institute of Media and Communications||Kolkata|
|Institute of Management and Creative Studies||Pune|
|School of Journalism and Mass Communication||Noida|
|Institute of Management and Creative Studies||Hyderabad|
Top Job Profiles for BMM
BMM course opens new doors for careers in films, TV, publishing, public relations, journalism, screenplay writing, production etc. There are immense career options available in Mass Media and a candidate can choose the job for himself/herself based on personal interest and inclination. There are many lucrative and high-paying jobs available for talented and trained individuals in this field:
|Job Profile||Job Description|
|Director||The director is responsible for controlling the dramatic and artistic aspects of a film or TV program. He keeps a creative eye on the entire process from pre-production to final editing.|
|Sound Engineer||Audio engineers record, synchronize or mix music, voice or sound effects using machinery and equipment. They work on the production of films, music recordings, live shows or video games.|
|Event Manager||An event manager is responsible for managing the whole event. He/she coordinates the details of an event and manages the whole process starting from the planning day to running the actual day and the post-event evaluation.|
|Journalist||The basic responsibility of a journalist is to research, document, write as well as present news in an honest and ethical manner. A journalist spends much of his/ her time interviewing people, searching other sources for information, and sometimes visiting the scene where a newsworthy event has happened.|
|Columnist||A columnist is a professional who writes and edits copies for a regular column in a newspaper. A columnist shares information of public interest and provides opinions to their readers.|
|Content Writer||A content writer researches industry-related topics using online sources, interviews, etc and writes content usually to promote a product or service. A content writer uses different web formatting tools and content management systems to create work.|
|News Anchor||A news anchor has the responsibility of presenting news stories on radio or television broadcasts. Apart from this, an anchor also selects and analyses stories and interviews guests.|
|Photographer||Using artistic ability along with technical skills, a photographer takes pictures of people, places, landscapes, food, and a lot more. A photographer usually works with the clients to discuss the type of pictures they need and how they wish to use them.|
|Proofreader||A proofreader is a professional who has the responsibility of ensuring that any content that is being published in a newspaper or magazine is error-free. A proofreader reads a copy and makes sure there are no spelling, grammatical or typographical mistakes.|
Top Recruiters for BMM
Some of the top recruiters for BMM are as follows:
- The Times of India
- The Indian Express
- News 18
- Radio Mirchi
- Red FM
- Perfect Relations
- Ogilvy & Mather
- Times Now
Frequently Asked Questions (FAQs) on BMM
Q. Is BMM a good option for graduation?
Q. What are the eligibility criteria for pursuing BMM?
Q. Is it necessary to study Humanities in Class 11 and Class 12 to qualify for studying BMM?
Q. What are some of the top colleges offering BMM courses?
Q. What is the range of fees for BMM courses?
Q. What are the top specializations of BMM?
Q. Which are the major subjects taught in the BMM program?
Q. Do colleges offering BMM courses provide internship and placement opportunities?
Q. Which are some of the top companies recruiting BMM students?
Q. What are some of the professions BMM students can pursue after completing the course?
Q. What is the salary range students can expect after completing the BMM course?
Popular B.M.M. (Bachelor of Mass Media) Colleges in India
Popular Private B.M.M. (Bachelor of Mass Media) Colleges in India
Most Popular Courses
- Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.)Mithibai College of Arts, Chauhan Institute of Science & Amrutben Jivanlal College of Commerce and Economics
- Bachelor of Media Management (BMM)Thakur College of Science and Commerce
- Bachelor in Mass MediaWilson College
- Bachelor of Mass MediaSVKM's Usha Pravin Gandhi College of Management, Mumbai
- Bachelor of Mass Media (BMM)B.K. Birla College of Arts, Science and Commerce
- Bachelor of Mass MediaDeviprasad Goenka Management College of Media Studies
- Bachelor of mass mediaSIES College of Arts, Science and Commerce
- Bachelor of Mass MediaK.P.B Hinduja College of Commerce
- Bachelor of mass mediaS.P. Mandali's Ramnarain Ruia Autonomous College
- Bachelor of Mass MediaVidyalankar School of Information Technology
Popular B.M.M. (Bachelor of Mass Media) Specializations in India
News & Updates
Dec 26, 2022
Dec 26, 2022
Dec 21, 2022
Nov 17, 2022
Is there any entrance exam for bachelor's in mass media at Mithibai?
5 days ago
Admission of students into the autonomous degree courses will be on the basis of the aggregate marks in the qualifying examination for both the under- graduate and the post-graduate courses, unless specified otherwise. All applications for admissions should be submitted online by the date notifie...Admission of students into the autonomous degree courses will be on the basis of the aggregate marks in the qualifying examination for both the under- graduate and the post-graduate courses, unless specified otherwise. All applications for admissions should be submitted online by the date notified by the college. Eligibility criteria of B. M. of Mithibai College is given below. Eligibility: A candidate must have passed the Higher Secondary School Certificate (standard. XII examination conducted by the Maharashtra/ other Indian State Boards or equivalent examination from the Science, Arts or Commerce Stream.
When is the 2023 entrance for BMM going to take place? What was the last year's cutoff for BMM in Jai Hind, Mithibai?
Admission to the BMM degree courses are going to be via associate degree Admission system that consists of the associate degree examination 60 percent, and also the marks obtained within the Std. XII communication (qualifying communication,QE 40 percent
a week ago
The Jai Hind College cutoff is 51% for BA general category students for the academic year 2022.
3 weeks ago
You can work in the media industry with the help of the Bachelor of Mass Media. You can get the following jobs with BMM:1. Editor: As a fresher, you can get a salary of up to Rs. 3.93 Lacs. 2. News Reporter: News reporters typically earn Rs. 4 Lacs per year in their first few years of employment....You can work in the media industry with the help of the Bachelor of Mass Media. You can get the following jobs with BMM:
1. Editor: As a fresher, you can get a salary of up to Rs. 3.93 Lacs.
2. News Reporter: News reporters typically earn Rs. 4 Lacs per year in their first few years of employment.
3. Photojournalist: As a photojournalist, you can get a salary of around Rs. 4.6 Lacs at any top news agency.
4. Public Relations Manager: The average salary for a PR manager is around Rs. 3.6 Lacs.
5. Columnist: You can also become a columnist and get a salary package of around Rs. 3.66 Lacs in the initial years.
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