B.M.M.

BMM or Bachelor of Mass Media is one of the most sought-after courses for the students after 10+2. BMM is an undergraduate level course of three-years duration, which includes the study of various mediums of communication such as newspapers, television, radio and internet. Further, candidates can also opt for specializations of their choice like Journalism, Advertising or Public Relations.

Media nowadays exists as a lucrative career option for Indian youth and BMM degree offers a wide range of job opportunities to the candidates. The BMM curriculum provides students with the necessary skills to succeed in the media field, such as technical skills, research aptitude, oral skills and presentation skills. 

BMM Eligibility Criteria 

The eligibility criteria for BMM course may vary according to the college. However, candidates seeking admission to this course must fulfill certain minimum eligibility conditions: 

• Candidates must have passed 10+2 with at least 50- 60 per cent marks from a recognized board. 

• Candidates should have passed 10+2 from any stream like Arts, Science or Commerce. 

Required Skillset for BMM

If you are of inquisitive nature and are interested in creative work, then BMM is the right course for you. However, a successful career in media requires several other important skills and personality traits:

Skills required for BMM
Creativity	Research skills
Communication skills	Analytical skills
Interpretation skills	Problem-solving skills
Observation skills	Interviewing skills
Confidence	Networking skills

 

BMM Subjects and Syllabus

The BMM course is divided into six semesters and the subjects taught in this course may vary from college to college. However, some common topics that are taught to candidates as part of their BMM programme are mentioned below:

BMM  Syllabus
Semester-I
Effective Communication Skills-I	Fundamentals of Mass Communication
Introduction to Computers	Landmark Events in 20th Century History of World & India
Introduction to Sociology, The Sociology of News and Social Movements in India	Introduction to Economics
Semester-II
Effective Communication Skills–II	Political Concepts and the Indian Political System
Principles of Management and Marketing	Introduction to Psychology
An Introduction to Litterateurs	Translation Skills
Semester-III
Introduction to Creative Writing	Introduction to Culture Studies
Introduction to Public Relations	Introduction to Media Studies
Understanding Cinema	Advanced Computers
Semester-IV
Introduction to Advertising	Introduction to Journalism
Print Production and Photography	Radio and Television
Mass Media Research	Organisational Behaviour
Semester-V (Advertising)
Advertising in Contemporary Society	Copywriting
Advertising Design (Project Paper)	Consumer Behaviour
Media Planning and Buying	Brand Building
Semester-V (Journalism)
Reporting	Editing
Feature and Opinion	Journalism and Public Opinion
Indian Regional Journalism	Newspaper – Magazine Making (Project Paper)
Semester-VI (Advertising)
Advertising and Marketing Research	Legal Environment and Advertising Ethics
Financial Management for Marketing and Advertising	Agency Management
The Principles and Practice of Direct Marketing	Contemporary Issues
Semester-VI (Journalism)
Press Law and Ethics	Broadcast Journalism
Business and Magazine Journalism	Internet and Issues in the Global Media
News Media Management	Contemporary Issues

Planning to study Mass Communication in India? Find useful insights below. Download All India Mass Communication Guide 2021

BMM Jobs and Career Opportunities

BMM course opens new doors for careers in films, TV, publishing, public relations, journalism, screenplay writing, production etc. There are immense career options available in Mass Media and a candidate can choose the job for himself/herself based on personal interest and inclination. There are many lucrative and high paying jobs available for talented and trained individuals in this field:

• Director: The director is responsible for controlling the dramatic and artistic aspects of a film or TV program. He keeps a creative eye on the entire process from pre-production to final editing.
• Sound Engineer: Audio engineers record, synchronize or mix music, voice or sound effects using machinery and equipment. They work on the production of films, music recordings, live shows or video games.
• Event Manager: An event manager is responsible for managing the whole event. He/she coordinates details of an event and manages the whole process starting from the planning day to running the actual day and the post-event evaluation.
•  Journalist: The basic responsibility of a journalist is to research, document, write as well as present news in an honest and ethical manner. A journalist spends much of his/ her time interviewing people, searching other sources for information, and sometimes visiting the scene where a newsworthy event has happened.
• Columnist: A columnist is a professional who writes and edits copies for a regular column in a newspaper. A columnist shares information of public interest and provides opinions to their readers.
• Content Writer: A content writer researches industry-related topics using online sources, interviews, etc and writes content usually to promote a product or service. A content writer uses different web formatting tools and content management systems to create work.
• News Anchor: A news anchor has the responsibility of presenting news stories on radio or television broadcasts. Apart from this, an anchor also selects and analyses stories and interviews guests. 
• Photographer: Using artistic ability along with technical skills, a photographer takes pictures of people, places, landscapes, food, and a lot more. A photographer usually works with the clients to discuss the type of pictures they need and how they wish to use them.  
• Proofreader: A proofreader is a professional who has the responsibility of ensuring that any content that is being published in a newspaper or magazine is error-free. A proofreader reads a copy and makes sure there are no spelling, grammatical or typographical mistakes.

Also Read:

BMM Job Profiles
Mass Communication: Types of job profiles	Advertising: Types of job profiles
PR: Types of job profiles
BMM Top Recruiters
Top companies that hire mass communication graduates

FAQs Regarding Bachelor of Mass Media

Q: Is BMM a good option for graduation?

Q: What is the eligibility criteria for pursuing BMM?

Q: Is it necessary to study Humanities in Class 11 and Class 12 to qualify for studying BMM?

Q: What are some of the top colleges offering BMM course?

Q: What is the range of fees for BMM courses?

Q: What are the top specialisations of BMM?

Q: Which are the major subjects taught in the BMM programmes?

Q: Do colleges offering BMM courses provide internship and placement opportunities?

Q: Which are some of the top companies recruiting BMM students?

Q: What are some of the professions BMM students can pursue after completing the course?

Q: What is the salary range students can expect after completing the BMM course?

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Following are the most popular B.M.M. (Bachelor of Mass Media) Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.