Updated on Sep 28, 2022 06:18 IST
Vipra Shrivastava

Vipra ShrivastavaSenior Manager - Content

MBA in Digital Marketing is a two-year management course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service for increasing customer base. It is a post-graduate programme offered as a specialisation in Masters in Business Administration (MBA).

Since digital marketing as a mode of marketing has emerged in a big way in the past few years, the demand for trained professionals is quite high in this field. To meet the demand, many B-schools have started offering the MBA in Digital Marketing course. The job prospects are very good in this field as almost all the companies across sectors need digital marketing professionals to help them in product promotion on various platforms and in increasing the customer base.

What is Digital Marketing?

Digital Marketing is a mode of marketing through internet, search engines, social media, emails, mobile apps, mobile games and other such channels to reach a large number of customers and increase sales. The most common Digital Marketing channels are:

  • Website Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Video Marketing
  • Pay-Per-Click (PPC) Advertising
  • SMS Messaging

MBA in Digital Marketing Highlights

Digital Marketing is currently the most sought after specialisation in MBA. Given below are key highlights of MBA in Digital Marketing in India:

Features

Details

Degree Name

MBA in Digital Marketing

Degree Type

Postgraduate

Course duration

2 years

Education modes

Full-time, part-time, online and distance learning modes

Eligibility criteria

Bachelor’s degree in any stream

Admission process

Entrance exam

+

GD/PI

Course fee

INR 1 lakh to INR 15 Lakh and above

Average salary

INR 8 LPA

Job profiles

Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager

MBA in Digital Marketing Eligibility Criteria

The eligibility criteria for MBA in Digital Marketing is same as MBA General. Given below is the minimum eligibility criteria:

  • The candidate must have completed graduation or equivalent from a recognized university
  • The bachelor’s degree can be in any course from the three streams – Arts, Commerce and Science
  • There is a minimum percentage criterion in most of the colleges. The minimum aggregate required in graduation is 50 per cent for General/OBC category candidates and 45 per cent for SC/ST candidates

MBA in Digital Marketing: Skills Required

Pursuing an MBA in digital marketing course or making a career in this field requires natural aptitude for it. Apart from that, the key skills required to be a successful digital marketing professional are listed below:

  • Leadership Skills
  • Business Acumen
  • Marketing Acumen
  • Communication Skill
  • Analytical Skill
  • Pulse on Technology
  • Innovation and Creativity
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MBA in Digital Marketing Entrance Exams & Admission Process

MBA in Digital Marketing admission process include entrance exam, Group Discussion (GD) and Personal Interview (PI). Given below are some of the top national-level MBA entrance exams for MBA in Digital Marketing:

 Entrance Exams for MBA in Digital Marketing

CAT

IBSAT

MAT

CMAT

XAT

ATMA

NMAT

SNAP

The MBA in Digital Marketing Colleges in India shortlist candidates for admission based on their scores in the entrance exam. The shortlisted candidates then participate in GD/PI for final selection for admission. Admission criteria includes academic record (class 10, 12 & graduation), entrance exam score, performance in the GD/PI round and work experience (not mandatory).

MBA in Digital Marketing Syllabus

MBA in Digital Marketing syllabus includes subjects related to general business management and topics specific to digital marketing. Listed below are the topics and subject that one studies in the course:

MBA in Digital Marketing syllabus

Semester I

Semester II

Managerial Economics

Marketing Management

Accounting for Business Decisions

Financial Management

Organizational Behaviour

Human Resource Management

Business Research Methods

Decision Science

Selling and Negotiation Skills Labs

Operations Management

Entreprises Analysis

Geopolitics and The World Economic System

Management Fundamentals

Life Skills Lab 

Legal Aspects of Business

Computer Tools Lab

Business Government and Society

Industry Analysis

Business Communications

Business Systems and Procedures

Semester III

Semester IV

Strategic Management

Managing for Sustainability

Start-up and New Venture Management

Sales and Distribution Management

Introduction to Digital Marketing and E-Commerce

Mobile Marketing

Email Marketing

Affiliate Marketing

Enterprise Performance Management

Brand Planning

Summer Internship Project

Dissertation

Search Engine Marketing

Social Media Marketing

Social Media Marketing

Web Analytics

Digital Branding

Online Reputation Management

Content Marketing

Consumer Insights

Top MBA in Digital Marketing Colleges in India

There are about 100 MBA in Digital Marketing colleges in India. Given below are the top colleges for MBA in Digital Marketing programme rated by Shiksha readers along with fees:

MBA in Digital Marketing Colleges

MBA in Digital Marketing Course Fee (INR)

IMT Ghaziabad

19.53 lakh

Pune Institute of Business Management

7.95 lakh

Regional College of Management

7.90 lakh

Adamas University

5.51 lakh

Lovely Professional University

5.32 lakh

Xavier Institute of Management

5.20 lakh

Taxila Business School

4.60 lakh

ICFAI Business School

4.10 lakh

IIDE – Indian Institute of Digital Education

4.00 Lakh

Dr. D.Y Patil Institute of Master of Business Administration

2.12 lakh

Zeal College of Engineering and Research

1.72 lakh

Also Read:

Top MBA in Digital Marketing Colleges in Delhi NCR

MBA in Digital Marketing Colleges in Mumbai

MBA in Digital Marketing Colleges in Bangalore

MBA in Digital Marketing Colleges in Kolkata

MBA in Digital Marketing in India: Career Prospects

Digital Marketing is catching up fast in India. It is one of top most emerging marketing field where there is a large demand for professionals who understand use and operation of social media and other digital platforms for marketing of the product or service. Ever since the digital revolution in India and arrival of smart phones and cheap internet, digital marketing has taken the centre stage in the marketing sphere. Since, a large part of the population spends a considerable time on social media, companies find it the best platform to attract and engage customer. Thus, the need for digital marketing.

Career prospect after completing the MBA in Digital Marketing degree is very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI and Sales & Marketing. It is estimated that in the coming years, over 75 per cent of marketing budgets will go into Digital Marketing. 

MBA in Digital Marketing: Jobs & Salary

Listed below are some of the key job roles offered by the companies to MBA in digital marketing graduates:

MBA in Digital Marketing Job Roles

MBA in Digital Marketing Salary (INR)*

Social Media Manager

3.4 LPA

Paid Media Manager/Specialist

6.2 LPA

Content Writer

3.0 LPA

Campaign Manager

6.4 LPA

SEO Manager

5.2 LPA

Digital Marketing Manager

8.0 LPA

*Data source: Payscale India.

Also Read:

MBA in Digital Marketing: Top Recruiters

Some of the top digital marketing companies of India are listed in the table below. Given the demand for digital marketing services, more companies have come up in this field over the years.

Digital Marketing companies in India
Sweans Technologies email.uplers.com
EZ Rankings IndeedSeo
Webmaxed ThatWare LLP
SEOValley Solutions Pvt. Ltd LAD Solutions
IndiWork Software Solutions Pvt. Ltd. PageTraffic

Apart from these, professionals with MBA in Digital Marketing degrees are hired by many top companies in IT, e-Commerce, FMCG, Goods and Services, Entertainment & Mass Media, Advertising & PR, Manufacturing, BFSI and Sales & Marketing.

FAQs on MBA in Digital Marketing

Q: Who should opt for MBA in Digital Marketing?

A: Those who have a flair of and interest in the field of marketing, should opt for MBA in digital marketing course so that they are well-trained to join the work force.

Q: What is the eligibility criteria for pursuing MBA in Digital Marketing?

A: To pursue an MBA in digital marketing course, the candidate should be a graduate or post graduate (any stream or course) from a recognized institute or university.

Q: What is taught in a digital marketing course?

A: A digital marketing course is a training in various modes and aspects of online strategies to increase reach of the product and services offered. Strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing and affiliate marketing are taught in a digital marketing course.

Q: Which mode of MBA in Digital Marketing better? Online or full-time?

A: Both education modes are good for pursuing MBA in Digital Marketing. The choice of the education mode must be based on one’s professional status. For a fresh graduate, MBA in Digital Marketing in full-time mode is better whereas for a working professional, online or part-time mode of education is more suitable.

Q: What are the job prospects after MBA in Digital Marketing?

A: Job prospects after MBA in Digital Marketing include Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager.

Q: What is the average salary offered to a digital marketing manager?

A: The average salary for a digital marketing manager in India is around INR 8 lakh per annum. The remuneration increases as one gains experience in this field.

Q: Which are the best MBA in Digital Marketing colleges in India?

A: MICA-Ahmedabad, IBS-Hyderabad, Indian Institute of Digital Education-Mumbai, Xavier Institute of Management, IMT Ghaziabad, Taxila Business School, Pune Institute of Business Management, Lovely Professional University, Adamas University and Parul University are some of the best MBA in Digital Marketing colleges in India.

Q: What is the duration of an MBA in Digital Marketing course?

A: The duration of an MBA in digital marketing course is same as that of MBA general course, i.e. two years. The programme is divided into four to six semesters.

Q: What is the average fees of an MBA in Digital Marketing course in India?

A: The fees of an MBA in digital marketing course in India ranges between INR 1 lakh to 15 lakh. The government or government aided colleges have low fee whereas the private colleges have high fees.

Q: Which entrance exam scores are valid for MBA in Digital Marketing admissions?

A: National level MBA entrance exams such as CAT, MAT, CMAT, XAT, GMAT, IBSAT and NMAT are valid for MBA in Digital Marketing admissions.

Popular MBA in Digital Marketing Colleges in India

Following are the most popular MBA in Digital Marketing Colleges in India. Learn more about these MBA in Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
10 K - 13.5 L
12 - 16 LPA
20 K - 10.46 L
1.5 - 19.2 LPA
12 K - 10.71 L
5.15 - 20.55 LPA

Popular Private MBA in Digital Marketing Colleges in India

10 K - 13.5 L
12 - 16 LPA
20 K - 10.46 L
1.5 - 19.2 LPA
12 K - 10.71 L
5.15 - 20.55 LPA

Popular MBA in Digital Marketing UG Courses in India

Following are the most popular MBA in Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular MBA in Digital Marketing PG Courses in India

Following are the most popular MBA in Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Comments

S

Is MBA in digital marketing considered as a Masters?

V

Vicky Barman

Beginner-Level 4

4 days ago

An MBA in Digital Marketing is a two-year post-graduate programme widely considered the specialist course for students interested in dealing with the diverse aspects of digital media, channels, and platforms in the marketing field.

P

Please provide information about digital marketing course.

43038673
Surbhi Sahu

Contributor-Level 10

a week ago

In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Digital marketing is the practice of promoting products or services with the help of digital devices and technology. Digital marketing course helps in developing marketing strat...In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Digital marketing is the practice of promoting products or services with the help of digital devices and technology. Digital marketing course helps in developing marketing strategies, managing content generation, ad campaigns, social media, emails, customer relationship management software, search engine optimisation, tracking KPIs such as shares and impressions on social channels, conversions in search channels and open and click-through rates in emails. Eligibility criteria for pursuing Digital Marketing Course :-
Essentially, for undertaking the online courses offered by Indian institutions and universities, the Indian applicants must have graduated (10+2+3) from a recognised educational institution / university in any discipline.

j

jasveer singh

Contributor-Level 10

a week ago

Top digital marketing courseFundamentals of Digital MarketingAudit your Online Visibility with SemrushContent Marketing Fundamentals Course with Ashley SeguraPPC Fundamentals Course with Joel BondorowskyInternet Marketing for Smart PeopleGoogle Universal Analytics Essential TrainingSocial Media M...Top digital marketing course
Fundamentals of Digital Marketing
Audit your Online Visibility with Semrush
Content Marketing Fundamentals Course with Ashley Segura
PPC Fundamentals Course with Joel Bondorowsky
Internet Marketing for Smart People
Google Universal Analytics Essential Training
Social Media Marketing for Small Business
Post Graduate programme in Digital Marketing
Digital Media and Marketing
Digital Marketing Specialist

k

I want to know about the latest cutoff information for Advanced Certificate in Digital Marketing at Institute of Digital Marketing.

P

Pranav Kaushal

Beginner-Level 1

a week ago

Hi KritikadeyIn this growing digital world, new media is the key element in making any business successful. The Advanced Certificate in Digital Marketing and Communications course by MICA teaches about various types of digital marketing tools and techniques to create a successful marketing plan i...Hi Kritikadey
In this growing digital world, new media is the key element in making any business successful. The Advanced Certificate in Digital Marketing and Communications course by MICA teaches about various types of digital marketing tools and techniques to create a successful marketing plan in order to get desired output. The course explores consumer behavior reading concepts by analytical data to mold and improve business online campaigns. Search engine optimization is one of the best ways to increase organic reach, the course teaches various concepts of search engine optimization which includes keyword research, interlinking, off-page SEO to get the attention of web crawlers and to be indexed on the search engine which results in higher web impressions.
The Advanced Certificate in Digital Marketing and Communications syllabus covers social media marketing, which includes optimization of social media pages to make a stronger digital presence and making internet marketing strategy on social media by different types of Ad targeting campaigns. The course teaches about the importance and uses analytical data to target the audience to make a digital campaign successful. The MICA Advanced Certificate in Digital Marketing and Communications course covers email and content marketing to raise brand awareness and increase sales and services of the brand.

S

I'm 41 years old & I wish to pursue Digital Marketing course in Ireland. How do I proceed?

48300473
Moderator_ Shiksha

Contributor-Level 10

2 weeks ago

Hi Surya, Greetings from Shiksha's Team. Your concern is of utmost importance to us. Kindly click on the link below and request a call back from the counseling team who will guide you and resolve your questions. https://studyabroad.shiksha.com/apply.

48300473
Vinay kr Pandey

Scholar-Level 16

2 weeks ago

Dear aspirant, Glad to meet you. There is no age limit in learning. As a matter of fact, the course of Digital Marketing will help you prosper in your career. Digital marketing is a growing field with many opportunities in Ireland. There are many different types of digital marketing jobs, so its ...Dear aspirant, Glad to meet you. There is no age limit in learning. As a matter of fact, the course of Digital Marketing will help you prosper in your career. Digital marketing is a growing field with many opportunities in Ireland. There are many different types of digital marketing jobs, so its important to find the right one for you. One type of digital marketing job is content marketing. Masters in Digital Marketing in Ireland is a one-year full-time degree that involves learning tools such as Google Analytics, Google Adwords, Facebook Insights tools, etc. In a digital marketing course you will learn digital channels to reach out to customers. Students having a Bachelors degree in marketing or management-related discipline are given preference for admission in Masters in Digital Marketing in Ireland universities. Some universities accept applicants from unrelated fields of study, such as engineering, Science, etc. The tuition fee of Ireland universities offering Masters in digital marketing ranges from 11,250 EUR to 20,250 EUR (10 Lacs to 18 Lacs INR). There are plenty of scholarships offered to international students in Ireland that can help in reducing the financial burden of the students. Post completion of your course from Ireland, you can earn up to 36,203 EUR (32 Lacs INR). With the rise in the digitalization of industries, marketing campaigns are now more or less are online-driven. This is why digital marketing courses and degrees are currently not only a need of the hour but are also making the market more employee ruling.

S

I want to know about the latest cutoff information for Advanced Certificate in Digital Marketing at Institute of Digital Marketing.

18758171
Rishabh Maletha

Beginner-Level 5

a month ago

Hi As per my research I have got to know that Indian institute of digital education Mumbai has cutoff eligibility of minimum 50% aggregate score for Advance certificate in Digital Marketing which is good enough to apply for it.As per this certification course it can be good to go for it as this c...Hi As per my research I have got to know that Indian institute of digital education Mumbai has cutoff eligibility of minimum 50% aggregate score for Advance certificate in Digital Marketing which is good enough to apply for it.
As per this certification course it can be good to go for it as this certificate gives many skills and knowledge.

R

RAJAN KATARIYA

Beginner-Level 5

a month ago

In this growing digital world, new media is the key element in making any business successful. The Advanced Certificate in Digital Marketing and Communications course by MICA teaches about various types of digital marketing tools and techniques to create a successful marketing plan in order to ge...In this growing digital world, new media is the key element in making any business successful. The Advanced Certificate in Digital Marketing and Communications course by MICA teaches about various types of digital marketing tools and techniques to create a successful marketing plan in order to get desired output. The course explores consumer behavior reading concepts by analytical data to mold and improve business online campaigns. Search engine optimization is one of the best ways to increase organic reach, the course teaches various concepts of search engine optimization which includes keyword research, interlinking, off-page SEO to get the attention of web crawlers and to be indexed on the search engine which results in higher web impressions.
The Advanced Certificate in Digital Marketing and Communications syllabus covers social media marketing, which includes optimization of social media pages to make a stronger digital presence and making internet marketing strategy on social media by different types of Ad targeting campaigns. The course teaches about the importance and uses analytical data to target the audience to make a digital campaign successful. The MICA Advanced Certificate in Digital Marketing and Communications course covers email and content marketing to raise brand awareness and increase sales and services of the brand.

D

I want to know about the fee structure at Digital Academy 360 for Post Graduate Program in Digital Marketing and Analytics.

P

Pankaj Kr

Beginner-Level 5

a month ago

The fee structure at Digital Academy 360 for Post Graduate Program in Digital Marketing and Analytics is INR 60,000. The duration is 6 months 15 days.For course preparation, the institute suggests a variety of literature to the students. The institute gives students access to all facilities and s...The fee structure at Digital Academy 360 for Post Graduate Program in Digital Marketing and Analytics is INR 60,000. The duration is 6 months 15 days.
For course preparation, the institute suggests a variety of literature to the students. The institute gives students access to all facilities and supports them in working on projects with specialists in the field. The institute features excellent professors that support students in gaining confidence and inspire them to give their projects their all.

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