MBA in Marketing: Syllabus, Admission 2025, Fees, Entrance Exam, Top Colleges, Career Scope

Updated on Nov 6, 2024 07:03 IST

MBA in Marketing is a marketing and business management program that focuses on business principles and marketing management. MBA in Marketing is a two-year postgraduate program that focuses on the planning, organizing, staffing, managing, operating, and controlling of sales and marketing in the workplace. 

Candidates, who wish to pursue an MBA in Marketing must have scored at least 50 percent marks in graduation and also got an impressive score in national level exams like CAT, XAT, and SNAP to ensure entry to top management colleges in India. Students have the option to pursue an MBA in Marketing in full-time, part-time, distance, and online modes. MBA in Marketing can be pursued at fees ranging from INR 2 Lakh to 20 Lakh.

The scope for MBA in Marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in Marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

MBA in Marketing Latest Updates:

  • ATMA 2025 Feb session registrations are ongoing for admission to MBA/MMS/PGDM courses, and the last date to apply has been extended to Feb 11, 2025. Also, the ATMA 2025 Feb session exam date is rescheduled to Feb 23, 2025.
  • The CUET PG registration window 2025 is open for admission to PG courses, and the last date to register has been extended till Feb 8, 2025. Further, the CUET PG 2025 exam is scheduled to be conducted between Mar 13, 2025, and Mar 31, 2025.

  • The MAT 2025 registration process for the Feb session is open for PBT and CBT; the last date to apply is Mar 2 and Mar 9, 2025, respectively. Further, MAT 2025 PBT and CBT will be scheduled on Mar 9 and Mar 23, 2025, respectively.
  • The MAH MBA CET 2025 registrations are open for admission to MBA/PGDM and MMS courses, and the last date to apply has been extended to Jan 31, 2025. The MAH MBA CET 2025 exam date is Apr 1, 2, and 3, 2025.
  • The TS ICET 2025 exam date has been announced for admission to the MBA courses. The TS ICET 2025 exam will be held on Jun 8 and Jun 9, 2025. Further, the TS ICET 2025 registration will start in Mar 2025.
  • The TANCET 2025 registrations are open for admission to MBA courses, and the last date to apply is Feb 21, 2025. The TANCET 2025 exam date is Mar 22, 2025.
Table of Contents
  1. MBA in Marketing Highlights
  2. All About MBA in Marketing
    • 2.1 Why Study an MBA in Marketing?
    • 2.2 Who Should Study MBA in Marketing? 
  3. MBA in Marketing Eligibility Criteria
  4. MBA in Marketing Admission 2024
  5. MBA in Marketing Entrance Exams 2024
  6. MBA in Marketing Syllabus
  7. Popular MBA in Marketing Colleges
    • 7.1 Best MBA in Marketing Private Colleges
    • 7.2 Best MBA in Marketing Government Colleges  
  8. MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
    • 8.1 MBA in Marketing Average Salary
    • 8.2 MBA in Marketing Top Recruiters 
  9. MBA in Marketing Study Abroad for Indian Students
  10. MBA in Sales and Marketing FAQs

MBA in Marketing Highlights

Desirous students can have a look at the table below to learn all the important details about an MBA in Marketing. The important points related to colleges, admissions, and duration of MBA in Marketing courses are:

Particulars

Details

MBA in Marketing Course Level Postgraduation
MBA in Marketing Modes of Study Full-time, Part-time, Online, Distance
MBA in Marketing Course Duration Two years
MBA in Marketing Entrance Exams CAT, MAT, XAT, CMAT, SNAP, etc.
MBA in Marketing Course Fees INR 3 to INR 25 Lakh
MBA in Marketing Average Salary INR 5 to INR 20 LPA
MBA in Marketing Job Profiles Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc.
MBA in Marketing Top Colleges IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc.

Also Read:

Know the best time to start CAT preparation

Q:   What is Sales and Marketing?

A:

The exchange of goods and services for money is referred to as sales. It is the process of moving goods from the manufacturer to the distributor, the distributor to the wholesaler, the wholesaler to the retailer, and the retailer to the customer. Relationship-building between the buyer and the vendor is the main focus of modern sales, while marketing teams make efforts to create brand awareness of the company's goods, and services. Marketing also involves the process of researching and analyzing customer needs. Read More: Difference between Sales and Marketing

Q:   What does MBA Sales and Marketing do?

A:

Sales and Marketing are two business disciplines that have an impact on lead creation and income. All acts that lead to the sale of products and services are referred to as sales. Marketing is the process of generating interest in the goods and services for sale. Sales and marketing play a special and crucial function in building a connection between potential customers' demands and the goods and services the company has to offer.

Students who have completed their graduation with minimum 50 per cent score can apply to this programme. Students can join various industries and make an average salary ranging INR 4 to 8 lakh per year after the course at the entry-level.

All About MBA in Marketing

  • Sales and Marketing are very important departments in any company. Both sales and marketing teams have different processes, but their aim is the same i.e. generating revenue for the company and increasing its popularity and profitability.
  • MBA in Marketing focuses on sales and marketing management as well as planning, organizing, and controlling management elements, which aids in job placement following the degree.
  • Only individuals with a three-year bachelor's degree in any discipline or a BBA program from a recognized institute or university are eligible for an MBA in Marketing.

Why Study an MBA in Marketing?

MBA Marketing will enhance the skills of the students willing to enter this field. MBA in Marketing will upgrade their abilities relating to decision-making and managerial skills expand their growth prospects in the future and also help them in climbing the success ladder. MBA in Marketing degree will also open many doors for them and they will be able to enter various industries including advertising, retailing, banking, marketing, and research.

Who Should Study MBA in Marketing? 

  • Students who have completed their BBA in Sales and Marketing or graduated from any stream can opt for an MBA program in Sales and Marketing.
  • Working professionals also have the option to pursue an Executive program in Sales and Marketing so that they can complete their studies without quitting the job.
  • The MBA in Marketing professionals can also pursue certification courses to enhance their knowledge and improve their pay scales.

Also Read:

Difference between Sales and Marketing

Executive Programme in Sales and Marketing

Q:   Is MBA in Sales and Marketing good?

A:

Candidates who are interested in sales and marketing may find employment prospects after completing this course. After an MBA in Sales & Marketing, you can work in a variety of fields, including banking, tourism consulting, media, retail, and advertising.

The graduates can work as Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, and Frontline Executive. Those with a higher degree and other talents in sales and marketing can advance in their careers.

In India, a new working professional can earn between INR 2 and 8 lakh per year, whereas an experienced professional can make between INR 8 and 10 lakh. Read More: Top 6 Reasons to study Marketing

Q:   What can I do after MBA in Sales and Marketing?

A:

After earning an MBA in Sales and Marketing, students may pursue an MPhil, PhD, or research degree in a related discipline. They can also begin working as a manager in a company. Many individuals who complete their PhD can pursue a job in business or marketing.

There are several research facilities that serve both academic and commercial students. Top companies have research institutes dedicated to doing in-depth field research on consumer behavior and marketing development tactics. Students can find employment in some of the good companies like Larsen & Toubro, Hindustan Unilever, Asian Paints, and Whirlpool with a salary ranging INR 8 to 20 lakh per annum.

MBA in Marketing Eligibility Criteria

The students who are interested in pursuing an MBA in Marketing Course need to fulfill the below-mentioned eligibility criteria:

  • The eligibility criteria for an MBA in Marketing is Graduation in any stream from a recognized university.
  • The aspirants must have scored a minimum of 50 percent aggregate marks or equivalent.
  • For reserved category students, the minimum marks requirement is 45 percent aggregate in graduation.

Suggested Read for MBA  in Sales and Marketing Courses:

MBA Admission 2024-2025: Check Last Date to Apply, Fees, and Selection Process of Top B-Schools

MBA Admission Details

Q:   What are the eligibility criteria for MBA in Sales and Marketing?

A:

Students who have completed graduation from any stream with 50 percent marks are eligible to apply for MBA in Sales and Marketing. For reserved category students, the minimum marks requirement is 45 percent aggregate in graduation. Students also need to appear in entrance exams followed by interviews and group discussions to secure admission to MBA courses.

Q:   Is work experience mandatory for admission to MBA in marketing?

A:

No, work experience is not mandatory for admission to an MBA in Marketing, however, it helps in building a professional network, gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement.

MBA in Marketing Admission 2024

Here is the general step-by-step guide for the  Admission in MBA in Marketing Course:
  • Step-1 Choose the program: First research and choose the program then look for universities or colleges that offer MBA in Sales and Marketing programs. Don't forget to Review the curriculum, specializations, faculty, and facilities after that check academic qualifications, entrance exam requirements, and any additional criteria.
  • Step-2 Prepare Required Documents: Prepare all the documents beforehand so that no last-minute issues occur. The documents include academic mark sheets, certificates, Standardized Test Scores (CAT, MAT, XAT, etc), and letters of recommendation.
  • Step-3 Fill out the Application Form and Pay the Fees: Complete the application form provided by the institution. This may be done online or on paper and pay any required application fees.
  • Step-4 Entrance Exams (if applicable): If the program requires an entrance exam, such as a common MBA entrance test or a specific university's test, register and prepare for it. Take the exam and wait for the result.
  • Step-5 Submit Application: Submit all required documents along with the completed application form. Always ensure that all documents have been received and verify the status of your application.
  • Step-6 Interview (if applicable): Some programs require a personal or virtual interview Attend it and demonstrate your motivation, skills, and suitability for the program.
  • Step-7 Await Admission Decision: Monitor the admission portal or your email for updates on the results. If accepted an official offer letter will be provided by the university.
  • Step-8 Confirm Enrollment: Confirm your intention to enroll in the program and Pay the required enrollment or tuition Fees.
  • Step-9 Prepare for the Start of Classes: Follow instructions for course registration and orientation. If needed, arrange for on-campus or off-campus housing and attend any orientation sessions to familiarize yourself with the campus and program.
  • Step-10 Start Classes: Attend classes and start your academic journey.
Note: Be sure to check the specific requirements and deadlines for each program as they can vary. Some programs may also have additional steps or unique requirements.

Read More: MBA  in Sales and Marketing Admission 2024

Q:   What is the selection process for MBA in Marketing programme?

A:

The selection process for admission in MBA in Marketing typically follows these stages:

  1. Entrance Exam: First of all you need to clear the entrance exam like CAT, XAT, GMAT etc.., to be eligible for shortlisting process.
  2. Group Discussion (GD) / Personal Interview (PI): Candidates who clear the entrance exam are called for a GD and PI round. During these rounds, your communication skills, leadership qualities, problem-solving abilities and motivation to pursue an MBA are tested.
  3. Final Selection: The final selection is based on a composite score that includes entrance exam scores, GD/PI performance, academic performance, work experience and other criteria.

Q:   How do I prepare for Personal Interviews (PI) for MBA in Marketing?

A:

The PI is the most personal part of the admission process. Here's how to ace it:

  • Know Your Resume: Be prepared to discuss everything listed on your resume including academic achievements, work experience, internships and extracurriculars.
  • Why Marketing: Be ready to explain why you wanted to pursue an MBA in Marketing and what excites you about this field. Share any experiences (like internships or projects) that sparked your interest in marketing.
  • Career Goals: Articulate your short-term and long-term goals. Show the interviewers how an MBA in Marketing will help you achieve them.
  • Know the Institute: Research the programme you are applying to—be aware of its unique offerings, faculty, and placement records. This will demonstrate your genuine interest in the College.
  • Behavioral Questions: Be prepared for questions like “Tell me about a time when you worked in a team” or “How do you handle stress? ” Practice answering these types of questions using the STAR (Situation, Task, Action, Result) method.

MBA in Marketing Entrance Exams 2024

The admission process for MBA Marketing courses is the same as MBA/PGDM programs as this specialization is offered in the MBA course in the second year. Most of the colleges for MBA in Marketing admit students based on entrance exam scores, group discussions, and personal interviews.

Given below are the top MBA in Marketing entrance exams.

MBA in Marketing Entrance Exam Exam Dates Exam Details
CAT 24 Nov '24 CAT Exam Schedule
MAT

MAT 2024 CBT 1 - 7 Dec '24

MAT 2024 PBT - 14 Dec '24

MAT 2024 CBT 2 - 22 Dec '24

MAT Exam Schedule
XAT 5 Jan '25 XAT Exam Schedule
NMAT 5 Nov '24 - 20 Dec '24 NMAT Exam Schedule
SNAP

SNAP 2024 session 1 - 8 Dec '24 

SNAP 2024 session 2 - 15 Dec '24

SNAP 2024 session 3 - 21 Dec '24

SNAP Exam Schedule

ATMA

Feb '25 (Tentative)

ATMA Schedule

Relevant Links for MBA in Marketing Course:

Top MBA Entrance Exams 2024: Check Exam Dates & Last Date to Apply!

CAT 2024: Exam Date (Nov 24), Admit Card, Mock Test, Question Papers, Syllabus, Pattern, Preparation Tips

19 Dec ' 24

CAT 2024 result announcement

3 Dec ' 24 - 5 Dec ' 24

CAT 2024 answer key challenge

25 Dec ' 24 - 25 Feb ' 25

MAH CET 20245 registration process

Mar '25

MAH MBA CET 2025

TENTATIVE

31 Jan ' 25 - 2 Feb ' 25

CMAT 2025 Answer Key Release and Challenge

25 Jan ' 25

CMAT 2025 exam date

24 Dec ' 24 - 2 Mar ' 25

MAT 2024 Registration Process PBT (February)

24 Dec ' 24 - 9 Mar ' 25

MAT 2024 Registration Process CBT (February)

Important Exam Dates

DatesUpcoming Exam Dates

24 Jan '25 -

21 Feb '25

TANCET 2025 Registration

ONGOING

25 Dec '24 -

25 Feb '25

MAH CET 20245 registration process

ONGOING

24 Dec '24 -

02 Mar '25

MAT 2024 Registration Process PBT (February)

ONGOING

24 Dec '24 -

09 Mar '25

MAT 2024 Registration Process CBT (February)

ONGOING

09 Mar '25

MAT 2025 PBT (February)

Mar '25

CUET PG 2025 Exam Date

TENTATIVE

Mar '25

MAH MBA CET 2025

TENTATIVE
DatesPast Exam Dates

13 Jan '25 -

17 Jan '25

NMAT 2024 Exam Window (second phase)

05 Jan '25 -

10 Jan '25

NMAT 2024 Registration Window (second phase)

21 Dec '24

SNAP 2024 session 3

Q:   Is the CAT syllabus difficult?

A:

Yes, the difficulty level of CAT syllabus is very high as compared to other MBA entrance exams. However, if you prepare well and follow the CAT exam pattern well, you will be able to score well. Besides having an understanding of the CAT syllabus 2025, candidates also need to be well aware of the CAT exam pattern before they start preparing for the exam. The CAT exam pattern was revised in 2021 and the number of questions were reduced from 76 to 66. The structure of CAT 2023 and CAT 2024 was the same. The syllabus is still tougher than other exams.

The most important things to keep in mind are:

  1. CAT exam mode is online
  2. Each question carries three marks 
  3. There is negative marking of minus one mark for wrong attempts

The section-wise distribution of questions and difficulty levels as per the latest CAT exam pattern are listed below:

  • Quantitative Ability (QA) - 24 questions, difficulty level - moderate to high 
  • Data Interpretation and Logical Reasoning (DILR) - 20 questions, difficulty level - moderate 
  • Verbal Ability and Reading Comprehension (VARC) - 22 questions, difficulty level - moderate. to high

Q:   Is XAT tougher than CAT?

A:

XAT (Xavier Aptitude Test) and CAT (Common Admission Test) are both popular management entrance exams in India. Both exams are known for their high level of difficulty and are considered challenging to crack. In terms of difficulty, it is difficult to compare XAT and CAT as both exams have their own unique characteristics.

However, XAT is considered to be more challenging than CAT in certain aspects such as:

1) Exam Pattern: XAT has a more varied exam pattern as compared to CAT. XAT has an additional section of General Knowledge, Essay Writing, and decision-making which requires a different skill set as compared to CAT.

2)Time Management: XAT has a higher number of questions as compared to CAT. And the time allotted for the exam is also relatively less. This makes time management a critical aspect for XAT aspirants.

3) Verbal Ability: XAT has a stronger focus on Verbal Ability as compared to CAT. The Reading Comprehension passages in XAT are usually longer and more complex than CAT. Which makes it more challenging. However, it is important to note that the level of difficulty of these exams varies from year to year, and it ultimately depends on the individuals preparation and skill set.

MBA in Marketing Syllabus

Before enrolling yourself for the post-graduation program of an MBA in Marketing, you need to understand the various aspects of a marketing career. Apart from the MBA core subject, candidates are taught the following subjects in MBA in Marketing specialization program.

MBA in Marketing Syllabus Semester 1
Financial Accounting and Reporting Managerial Economics
Decision Sciences Information Systems
MBA in Marketing Subjects Semester 2
Human Resource Management Marketing Management
Operations Management Corporate Finance
MBA in MarketingSyllabus Semester 3
Business Communication Strategic Management
Retail Marketing Entrepreneurship Management
MBA in MarketingSubjjects Semester 4
International Business Business Ethics
Service Marketing Advertising

MBA in Marketing Courses

Students can choose among the below-mentioned courses to gain knowledge about the Sales and Marketing industry:

MBA in Marketing Courses
Full-time
  • Students who have scored at least 50 percent marks in graduation are eligible to apply to this course.
  • They have got good scores in national-level entrance tests like CAT, XAT, NMAT, MAT, SNAP, etc.
Part-time
  • Suitable for working professionals with at least three years of experience.
  • Good scores on entrance tests 
Distance
  • Students who have scored at least 50 percent marks in graduation are eligible to apply to this course.
  • Good scores on entrance tests
Online
  • Students who have scored at least 50 percent marks in graduation are eligible to apply to this course.
  • SC/ST Students who have scored 45 percent marks are eligible to apply.

To Know about More about MBA in Marketing Syllabus Click below:

Sales and Marketing Online Courses

Syllabus for MBA in Sales & Marketing

Q:   Which are the main subjects taught in MBA in Marketing?

A:

Marketing Management, Consumer Behavior, Market Research, Brand Management, Digital Marketing, Advertising and Promotion, Sales Management, Product Development and Management, Strategic Marketing, International Marketing, and Social Media Marketing are the major subjects covered under the MBA in Marketing syllabus. These subjects help in understanding marketing strategies, consumer behavior, market trends, and the use of various marketing channels in today's business environment.

Q:   What are the different types of courses in Sales and Marketing?

A:

Students can go for BBA, MBA, Executive MBA, Diploma, and Certificate courses in Sales and Marketing. Interested students can also pursue PhD in Sales and Marketing for in-depth knowledge and specialization. The MBA in Sales & Marketing program is available in regular, online, and distance learning formats. Those who have finished their undergraduate degree program in any discipline are eligible to take the course in normal format. The online course is best suited for those who cannot attend classes. This gives them flexibility.

Q:   What are the various specializations offered for MBA in Marketing?

A:

In addition to the core marketing syllabus, several specializations may be offered as part of the MBA in Marketing:

  • Digital Marketing
  • Brand Management
  • Consumer Behavior
  • Sales and Distribution Management
  • Advertising and Media Planning
  • Retail Management
  • Market Research
  • Strategic Marketing
  • International Marketing
  • Product and Services Marketing

Popular MBA in Marketing Colleges

When it comes to MBA and specialization, marketing is the best and the most popular branch. Students can complete an MBA in Marketing at an average cost ranging from INR 5 to INR 15 lakhs at several colleges. The MBA in Marketing fees of private colleges are a bit higher than government colleges. Students need to appear in entrance exams, personal interviews, and group discussions to secure their MBA in Marketing admission to private colleges.

Best MBA in Marketing Private Colleges

The MBA in Marketing scope in India is indexed as a lucrative option with high compensation. Check below, 10 popular Private MBA in Marketing colleges in India offering MBA in Marketing/post-graduate diplomas in management.

Name of College/Institute

Fees

Great Lakes Institute of Management, Chennai

INR 9.45 L - 11.5 L

Chandigarh University

INR 5.6 L

Christ University

INR 4.8 L - 6.2 L

LPU, Jalandhar

INR 8 L - 9.6 L

Management Development Institute, Gurgaon

INR 18.67 L

New Delhi Institute of Management, Delhi

INR 11.5 L

NMIMS School of Business Management, Mumbai

INR 25 L

Parul University, Vadodara

INR 3.84 L - 4.5 L

S P Jain Institute of Management and Research (SPJIMR), Mumbai

INR 14.5 L - 24 L

Symbiosis Institute of Business Management, Pune

INR 24.2 L

Best MBA in Marketing Government Colleges  

Students can also pursue MBA Marketing courses from government colleges. The MBA in marketing fees of government colleges is much more affordable when compared to private institutes.Check the table below to know the MBA in Marketing Government College fees and details.

Name of College/Institute Fees

Department of Management Studies, IIT Delhi

INR 12 L

Department of Management Studies, Madras

INR 1.26 L

GGSIPU

INR 2 L

IIM, Nagpur

INR 18.6 L

IIT, Kanpur

INR 2.8 L

Indian Institute of Management (IIM), Calcutta

NA

Indian Institute of Management (IIM), Lucknow

NA

Indian Institute of Management (IIM), Raipur

INR 16.28 L

Jamia Milia Islamia, Delhi

INR 47 K

NIT Trichy

INR 1.4 L

Relevant links for MBA in Marketing courses:

Get Admission to IIMs After Class 12

What is Sales and Marketing?

List of IIMs in India: Rankings, Courses, Fees & Seat Intake

 

1 Course
24.2 L
25 LPA

#13 NIRF

1 Course
12 L
24.45 LPA

#4 NIRF

4.5
33.67 LPA

#5 NIRF

4.4
4.5

#7 NIRF

1 Course
18.67 L
25.58 LPA

#11 NIRF

2 Courses
14.5 L - 24 L
22.8 - 30 LPA

#20 NIRF

Q:   Which is the best distance college for MBA in Sales and Marketing?

A:

There are numerous colleges offering MBA in Sales and Marketing on distance mode. Here are some great options you can choose from:

Best Distance CollegesTuition Fee
SRM Institute of Science and TechnologyINR 8.50 Lakh
IGNOUINR 62,000
Madras University Distance EducationINR 20,000
DU SOLINR 20,000
SCDL PuneINR 50,000
All India Institute of Management StudiesINR 4,000
IDOL Mumbai UniversityINR 1.24 Lakh

Note: The information is sourced from official sites and may vary.

Q:   What is the fee of MBA in Marketing course?

A:

There are more than 1,700 colleges in India offering MBA in Sales and Marketing courses. These colleges include both government and private institutes and their fee structure varies depending on the course curriculum, college rating, placement record, infrastructure, etc. However, the average course fee ranges between INR 1 Lakh to INR 34.9 Lakh.

Popular Private MBA in Sales & Marketing Colleges in India

1 Course
4.69 L
2.8
2.26 L
4.17 LPA
1 Course
8.37 L
4.6
3 Courses
9.9 L
9.05 LPA

#87 NIRF

Sales & Marketing Applications open. Apply Now

3.84 L - 4.5 L
4.0

#35 Times

2 Courses
10.95 L - 11.95 L
10.5 LPA
Powered by IIM-A Alumnus.100% Campus Job Opportunities. Placements: HP, EY, Citi

MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters

The career scope for MBA in Marketing is diverse and constantly evolving with changing consumer behavior and technological advancements. Job opportunities exist in various sectors, including FMCG, IT, healthcare, retail, finance, and more. Additionally, many top business schools in India offer robust placement support to their MBA in Marketing graduates, further enhancing career prospects.

Read More: MBA in Sales and Marketing Career

As the marketing field continues to evolve, professionals with strong analytical skills, digital marketing expertise, and the ability to adapt to changing market dynamics will be in high demand. Marketing professionals can also explore opportunities for specialization within the field, such as content marketing, influencer marketing, and data analytics, to stay competitive and advance in their careers.

MBA in Marketing Average Salary

There is humongous growth in the career of an MBA in Marketing. In recent times, the most sought-after career opportunity as the MBA in Marketing scope across the world is huge. An individual with an MBA in Sales and Marketing can opt for the following positions in any industry. There are ample job opportunities for MBA in Marketing graduates.

Here we have mentioned the job positions offered by some reputed companies with an MBA in Marketing salary

MBA in Marketing Job Profile

Job Description

Average Salary

Marketing Manager

The primary responsibility is planning, developing, implementing, and executing (taking action) the strategic marketing plans for an entire organization - to attract potential customers and retain the existing ones.

12.7 LPA

Campaign Manager

A campaign manager is a professional responsible for overseeing the planning, execution, and analysis of marketing campaigns. 

8.1 LPA

Brand Manager

The brand manager continuously monitors marketing trends and tracks the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace.

18.3 LPA

Asset Management

The person is responsible for determining the feasibility of asset acquisition and presenting reports to the upper management or board of members.

6.9 LPA

Corporate Sales

The corporate salesperson is responsible for direct B2B sales in the organization and generates revenue.

2.7 LPA

Market Research Analyst

The primary responsibility of market research analysts is to perform research and gather statistical data to help a company market its products or services in the better/best way.

4.3 LPA

Sales Manager

The primary responsibility is to achieve growth and hit sales targets by successfully managing the sales team, It also includes designing and implementing a strategic sales plan that expands the company's customer base.

7 LPA

Product Manager

The role involves developing products by identifying potential products, conducting market research, generating product requirements, production timelines, pricing, determining specialization, and developing marketing strategies. 

21.6 LPA

Head Of Digital Marketing

The head of digital marketing is generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy.

31.9 LPA

Note: The salary data has been obtained from Ambitionbox.com.

MBA in Marketing Top Recruiters 

Not just multiple job options, but an MBA in Marketing can get you to some of the best organizations to work with across the globe. The processes and activities that help students be hired by any organization are optimized by an MBA in Marketing degree. 

MBA in Marketing jobs entail responsibilities like enhancing procedures, altering regulations, or introducing fresh sales and marketing strategies. Here is the list of MBA in Marketing Top recruiting companies on business school campuses:

MBA in Marketing Top Recruiters 

ITC

Flipkart

Coca-Cola

Marico

Godrej Nestle

Amazon

P&G Asian Paints

Read More:

Verbal Ability & Reading Comprehension (VARC) Q&A for CAT

Quantitative Aptitude Questions and Answers for CAT
Data Interpretation & Logical Reasoning Questions for CAT Careers in MBA in Sales and Marketing

MBA in Marketing Study Abroad for Indian Students

Studying for an MBA in Marketing abroad can be a rewarding experience for Indian students. It provides the opportunity to gain a global perspective, exposure to different business environments, and access to a diverse network of professionals. 

Each university may have its admission requirements. Typically, you'll need to submit GMAT or GRE scores, transcripts, letters of recommendation, a resume, and a statement of purpose. Proficiency in English (TOEFL/IELTS ) is also required for non-native English speakers.

The popular countries for MSc courses are Germanythe USAthe UKCanadaAustraliaIreland, and New Zealand.

Q:   What is the average salary for MBA in Marketing graduates?

A:

After completing an MBA in Marketing in India, the average salary for graduates can range from INR 3 to 10 LPA, depending on their location, industry, job role, and work experience. Various sources report that the average salary for MBA in Marketing graduates in India is around INR 350,000 per year or INR 140 per hour. Marketing managers in India can expect an average salary of INR 7-8 Lacs per year, with the primary employers being FMCG, IT, E-commerce, and Retail sectors. As for MBA Marketing Freshers, the national average salary is approximately INR 3,84,097 per year. Keep in mind that these figures are approximate and may differ based on several factors.

Q:   Which is the highest paying job after MBA in Sales and Marketing?

A:
You can opt from a variety of job profiles after completing an MBA in Marketing like Sales Marketing, Market Research Analyst, Business Development Manager, Customer Relationship Management Personnel, Marketing Information Personnel, etc. However, getting a high salary package depends on your relevant experience, expertise, and the company you're working for. If you're aiming for a high-paying job, becoming a Brand Manager can get you an average package of INR 18.2 LPA.

MBA in Sales and Marketing FAQs

Candidates can refer to this section for MBA in Sales and Marketing FAQs.

Q:   Is MBA in Marketing difficult?

A:

MBA in Marketing can be quite demanding in terms of coursework, assignments, group projects, and exams. The workload can be heavy, especially if you're taking a full-time program. Balancing coursework, extracurricular activities, internships, and potentially a part-time job can be challenging.

Q:   What is the difference between marketing and sales?

A:

For any company selling a product, the concepts of marketing and sales are very important, as they can mean the difference between success and failure. While they are often used interchangeably or grouped they are two different concepts and it is important to understand those differences.

Sales refers to the short-term need to close a sale, get an agreement signed, or ultimately do what needs to be done to sell whatever it is you are selling. Sales techniques and strategies are based on what it takes to 'close the deal', which is crucial to any business.

If you get customers in the door but cannot get them to buy a product, there is a problem with your sales strategy. Sales strategies are focused on the individual buyer and what needs to be done for them to pull out their wallet, or click on the buy button when it comes to online selling.

Companies typically set sales volume targets for a period (weeks, months, and quarters) and have strategies in place where the individuals responsible for actually selling can make those targets. Marketing is a longer-term concept than sales and relates to forward-looking strategies to understand customer needs, influence customer perceptions, and identify how a company can capitalize on that.

The result of the marketing process, and what it directly supports, is making sales easier. Marketing techniques and strategies are based on what it takes to identify the right product mix, the prices for those products, and what needs to be communicated to target customers (via advertisement) to ensure successful sales.

One of the key aspects of marketing strategies is building a brand identity for what a company is selling and this varies from company to company. McDonald's obviously brands its food and advertising far differently than a luxury steakhouse would do. While sales are the 'push' to buy the product once the customer is there, marketing is the 'pull' that gets the customer to you in the first place.

When marketing is done effectively it can also make sales a far easier job for a company, as the customer can already be convinced and ready to buy by the time they enter your store (or website). Sales can still succeed without very effective marketing but it certainly makes the job more difficult. 

Q:   Which is better MBA in Marketing or MBA in HR?

A:

An MBA in Marketing is tailored to individuals who want to pursue careers in marketing, advertising, brand management, product management, and related fields. 

An MBA in HR, on the other hand, is designed for those who want to pursue careers in human resources and people management. It covers topics like talent acquisition, employee relations, compensation and benefits, and organizational development.

Candidates can check the table below to see the comparison between the two courses.

Parameters

MBA in Marketing

MBA in HR

Course Name

MBA Sales and Marketing

MBA in Human Resources or MBA in HR

Course Level

Postgraduation

Postgraduate

Course Duration

Two years

2 Years

Entrance Exams

CAT, MAT, XAT, CMAT, SNAP etc.

CAT, MAT, XAT, CMAT, SNAP etc.

Course Fees

INR 3 to INR 25 Lakh

INR 5-20 Lakhs

Average Salary

INR 5 to INR 20 LPA

 INR 4-8 LPA

Job Profiles

Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc.

HR Manager, Senior HR Manager, HR Business Partner, HR Human Resource Analyst etc.

Top Colleges

IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc.

TCS, Wipro, Deloitte, Samsung, Nokia, Reliance, KPMG, etc.

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

chatAnything you would want to ask experts?
Write here...

Answered 3 hours ago

NMIMS SBM Mumbai offers an array of specialisations under its MBA programme. These specialisations deal with different facets of Management. Check out the below list to know all the MBA courses offered by the institute:

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S

Shailja Rawat

Contributor-Level 10

Answered 3 hours ago

The admission process for the NMIMS SBM MBA programme begins with the eligibility check. As per the official website, the eligibility criteria for MBA programme differ for a few specialisations. Mentioned below is the course-wise eligibility criteria:

MBA/MBA in HR:

  • Bachelor's degree in any disciplin

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S

Shailja Rawat

Contributor-Level 10

Answered 3 hours ago

Once the interview process is completed, candidates who are offered NMIMS SBM MBA admissions must pay the first installment of the fee to confirm their admission. As per the fee structure, the total tuition fee to pursue MBA ranges from INR 13 Lacs to INR 25 lakh.

Note: The above-mentioned fee is tak

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S

Shailja Rawat

Contributor-Level 10

Answered 3 hours ago

Yes, NMIMS SBM Mumbai offers an MBA programme. It is a postgraduate programme offered in full-time mode. Moreover, the duration of this programme is two years. Apart from MBA General, the institute also offers various specialised MBA courses, such as MBA in Healthcare Management, MBA in Digital Tran

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S

Shailja Rawat

Contributor-Level 10

Answered 4 hours ago

An individual who holds a Master of Business Administration (MBA) is eligible to pursue another master's degree in a different field. This often depends on the specific requirements of the programme they wish to enter.

Here are a few key points to consider:

 

1. Eligibility Criteria: Each university an

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A

ABHINAV SRIVASTAVA

Contributor-Level 9

Answered 13 hours ago

With the ever increasing competiton in the job market, landing a good job after an MBA is more difficult than getting an MBA degree itself. MBA degree holders must try to differentiate themselves from the pool of job aspirants by learning additional skills through certification courses, such as Digi

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H

Himanshi Pandey

Contributor-Level 10

Answered 14 hours ago

For admission to the MBA/PGDM course at Lotus Business School, candidates are required to fulfil the eligibility criteria and apply and appear for one of the entrance exams accepted by the college. The entrance exams accepted for the MBA/PGDM course include CAT/XAT/CMAT/MAT/ATMA/CET. Furthermore, th

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M

Mohit Shekhar

Contributor-Level 7

Answered 15 hours ago

Lotus Business School MBA eligibility is to complete graduation with a minimum aggregate of 50% aggregate from a recognised university/institute. Additionally, students may need to provide national or state-level entrance test scores, such as CAT/XAT/CMAT/MAT/ATMA/CET for final selection. Interested

...Read more

78586692
Jiya Tyagi

Contributor-Level 10

Answered 19 hours ago

CAT (Common Admission Test) is an acceptable exam to get into Delhi School of Communication's PGDPC course. Candidates are required to register themselves through the application form at the official website and appear for a management entrance exam such as CAT. Candidates will also be required to a

...Read more

s

saurya snehal

Beginner-Level 4

Answered 19 hours ago

An MBA from ICFAI University, Himanchal Pradesh can provide you with business opportunityes, and financial management skills. an MBA programme covers various business desciplines such as finance, marketing, operation, and strategy. This help you develop analytical skills and businedd knowledge. you

...Read more

A

Abhishek Singh

Contributor-Level 6

Answered 19 hours ago

Yes, ICFAI University Jharkhand offer a two year master of business administration (MBA) program. The programme is designed to prepare student for managerial career and business leadership. for the admission process student must have minimum of 45% in their graduatiion final year student who are awa

...Read more

A

Abhishek Singh

Contributor-Level 6

Answered 19 hours ago

To be eligible for an MBA at Nirma University, Ahmedabad you need a minimum marks of 60% aggregate marks in your 12th standard. candidate need to appear in the entranvce exam like CAT . admission process based on the entrance exam score and academic performance. and also candidate also required to a

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A

Abhishek Singh

Contributor-Level 6

Answered 19 hours ago

The MBA programme at the University of Europe for applied Science (UE) This is because the programme is delivered over twelve month to  two years. The length of programme depend on the specialisation of the university.

 

A

Abhishek Singh

Contributor-Level 6

Answered 19 hours ago

Pompea College of Business is among the top 5% World wide 

AACSB accrediation means that our pompea college of business has passed a regorous set of standards. The faculty, student programme and research  have been closely examined and judge to be of exceptionally high standards. and making it one of

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A

Abhishek Singh

Contributor-Level 6

Answered 21 hours ago

Utkal University MBA is a two-year full-time programme. The programme is divided among four semesters with 32 papers to be completed over the course of two years. Students have to complete 132 credits to earn a MBA degree in Utkal University, each semester students have to complete 32 credits except

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A

Aayush Sharma

Contributor-Level 10

Answered 21 hours ago

In MBA Agriculture, students are made to study the regular management subjects which are included in an MBA Course along with which the students are also taught Subjects related to Agriculture field which includes:

  • Agricultural Market Analysis
  • Farm Management
  • Agribusiness Strategy
  • Agricultural Policy

M

Mohit Mishra

Beginner-Level 5

Answered 22 hours ago

The University of Liverpool offers a 30-month online MBA programme to international students. The programme is ranked in the top 10 worldwide by the Financial Times online MBA Rankings 2023 and is renowned for enhancing the existing expertise and developing the student's strategic leadership capabil

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J

Jiya Chauhan

Contributor-Level 6

Answered 22 hours ago

The course fee for NIMS University MBA programme ranges between INR 3 Lacs and INR 6 lakh. The college offers a wide range of programmes to students at UG, PG, and PhD levels in various streams such as Engineering, Medicine & Health Sciences and Business & Management Studies, etc. The university, th

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N

Nupur Shukla

Beginner-Level 5

Answered 22 hours ago

ICFAI University Jharkhand offers several MBA specialisations. To apply for the course, students need to complete graduation with a minimum aggregate of 45% from a recognised university. Further, students need to clear the PI conducted by the university. Find below the MBA specialisations offered at

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V

Virajita Sharma

Contributor-Level 10

Answered 22 hours ago

MBA course is a two-year postgraduate level degree program focusing on Management, Business, and Entrepreneurial concepts. Students can check the list of career options available after completing MBA from ICFAI University HP:

Job ProfilesDescriptionAverage Salary (in INR)
Business AnalystA Business Analyst is a professional who works within an organisation to analyze, understand, and document the business processes and systems. 9.5 LPA
Investment BankerAn Investment Banker is a finance professional who works within an investment bank or a financial institution, specializing in providing financial advisory services and raising capital for corporations, governments, and other entities. 5 LPA
Chief Financial OfficerThe CFO is a high-level executive responsible for managing an organization's financial actions, strategies, and operations. 47.1 LPA

S

Sanjana Dixit

Contributor-Level 8

Answered 23 hours ago

To get into ICFAI University, Himachal Pradesh for MBA course, candidates must meet the eligibility criteria set by the university. Students must pass graduation with a minimum of 50% aggregate. The University offers full-time MBA courses of two years' duration. Students can get into this course bas

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P

Parul Shukla

Contributor-Level 8

Answered 23 hours ago

The list of companies that visited the campus during UKA Tarsadia University placements 2024 is presented below:

UKA Tarsadia University Top Recruiters 2024

HDFC Life

Hare Krishna Exports

NivaBupa Health

RK Gems

Junomoneta

Advance Power Source Ltd

Vidyabharti Trust

BAPS Hospital

SRK Exports

Kalibre

Torrent Power

Pahal Solar

A

Aayush Singh

Contributor-Level 7

Answered 23 hours ago

UKA Tarsadia University MBA average package data is not released. However, the highest package offered during UKA Tarsadia University's Department of Management SRIMCA MBA placements 2024 stood at INR 4.75 LPA. Earlier, the highest package offered during placements 2023 and 2022 stood at INR 4 LPA.

D

Dhanya Arora

Contributor-Level 7

Answered 23 hours ago

The key highlights of UKA Tarsadia University MBA placements 2024 as compared with 2023 and 2022 are presented below:

Particulars

MBA Placement Statistics (2022)

MBA Placement Statistics (2023)

MBA Placement Statistics (2024)

the highest package

INR 4 LPA

INR 4 LPA

INR 4.75 LPA

Students placed

14

17

24

N

Nishtha Karan

Contributor-Level 7

Answered 23 hours ago

For admission to the MBA course at ICFAI University, Himachal Pradesh, students need to fulfil the minimum eligibility criteria in the first place. The selection criteria for this course are entrance-based and candidates must pass graduation from any recognised state/national board with a minimum 50

...Read more

S

Shikha Arora

Contributor-Level 8

Answered 23 hours ago

For MBA course admission at ICFAI University, Himachal Pradesh, candidates must meet the eligibility criteria set by the university. Aspirants should pass graduation with a minimum 50% aggregate. The admission criteria for the course is entrance-based. The Students awaiting the final year Examinatio

...Read more

S

Sanjana Dixit

Contributor-Level 8

Answered 23 hours ago

The highest package offered during UKA Tarsadia University MBA (Department of Management SRIMCA) placements 2024 stood at INR 4.75 LPA. Earlier, the highest package offered in 2023 and 2022 stood at INR 4 LPA.

P

Pooja Divya

Contributor-Level 7

Answered 23 hours ago

Up to two of the following specializations are available to NUS MBA students:

  • Finance
  • Marketing
  • Strategy and Organization
  • Entrepreneurship & Innovation
  • Digital Business
  • Consulting
  • Analytics & Operations
  • Real Estate*
  • Healthcare Management*

Students need to fulfill a minimum of 20 Units and meet a Grade Point A

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M

Misha

Contributor-Level 10

Answered 23 hours ago

No, all candidates applying under the OBC (Non-Creamy Layer) category must ensure that their OBC (NCL) Certificate is valid at the time of interview for MBA at FMS Delhi as well as on the date of admission. Candidates with expired OBC (NCL) certificates will not be considered. Hence, if this is a co

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K

Kartik Sharma

Contributor-Level 8

Answered 23 hours ago

No, applicants are not allowed to change their category when they have filled out the FMD application for the MBA course. The application is final and cannot be changed after submission and payment of the application fee. Moreover, only one application form will be considered for an applicant. Pleas

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P

Piyush Jain

Contributor-Level 8