Rural Management

Jasmine Dang AroraDeputy Manager-Content
Rural Management refers to the study of rural economy, agribusiness, planning, organising and maintaining co-operatives and businesses in rural areas and related fields. This field offers a wide range of career opportunities for those who wish to improve the agriculture sector of the country and make it a major contributor in the economy beyond farming. Today, every sector in India is using advanced technology for effective use of resources to improve quality and production. It is only the agriculture sector, which is lagging behind. Rural Management courses offer the latest techniques and methodologies, which will greatly contribute to the improvement of the sector.
Rural Management courses are available at undergraduate, post graduate as well as PhD levels. At undergraduate level, courses available are BA/BSc in Rural Management, whereas at the postgraduate level, courses include MA/MSc in Rural Management and MBA/PGDM in Rural Management.
The MBA in Rural Management course includes study of various aspects like Cooperative Management, Social Management, Development Management, Rural Projects Management, Public Policy Management, etc. The course also include field-work for a considerable period of time, as it is the bed rock of this programme. Candidates interested in pursuing Rural Management must know that this programme is all about experiential learning.
The top most institute in India for Rural Management is the Institute of Rural Management, Anand (IRMA), which offers PGDM in Rural Management. Apart from IRMA, IIM Lucknow is well known for its PGP Agribusiness programme.
Rural Management Eligibility Criteria
- For BA/BSc in Rural Management, the candidate must have completed Class 12 with a minimum of 50 percent aggregate or equivalent from a recognised university or board.
- Candidate applying for MBA in Rural Management must have completed Bachelor’s degree in any discipline with a minimum score of 50 percent aggregate in average or equivalent from a university that is state or centrally recognised.
- For MSc courses in Rural Management, candidates must have 50 percent in aggregate in a relevant course at the graduation level.
- For a Doctoral degree in Rural Management, the candidate must have a relevant postgraduation degree with a minimum of 50 percent in aggregate from a recognised university.
Rural Management Entrance Exams and Admission
Rural Management admission process includes a common entrance test for management and group discussion and personal interview. IRMA’s admission process include a test on “Issues of Social Concern”, conducted by the institute for candidates having valid CAT or XAT score. Top entrance exams for MBA in Rural Management are listed below:
Rural Management Required Skillset
To excel in rural management, one not only needs to have good professional and managerial skills but also a few personal qualities like a strong will, empathy, commitment, and integrity. Apart from these traits, students should possess the basic skills and traits required for MBA. Some of them are listed below:
Rural Management Required Skillset |
|
---|---|
Sharp analytical skills and reasoning skills |
Ability to drive a project |
Strong at Mathematics |
Team spirit |
Leadership qualities |
Strong communication skills |
Innovative and foresight |
Strong willed and self-driven |
Rural Management Syllabus
The syllabus of rural management programme includes all aspects of Rural Economy and Business such as Microeconomics, Finance, Research, Marketing, Development, Operations, Productions, etc. and field work. We have listed below the course curriculum of IRMA’s Post Graduate Diploma in Rural Management, as it is the best and most exhaustive rural management programme in India.
Rural Management Core subjects First year |
|
---|---|
Microeconomics |
Production & Operations Management |
Financial Accounting |
Operations Research |
Individual and Group Behaviour |
Development Theories |
Business Statistics & Analytics |
Written & Oral Communication |
Rural Society and Polity |
Cost & Management Accounting |
Managerial Analysis & Communication |
Human Resources Management |
Environmental & Livelihood Systems |
Marketing Research & Analytics |
Research Methods |
Management Information Systems |
Macroeconomics |
Financial Management II |
Financial Management I |
Green Business & Sustainable Development |
Marketing Management |
Strategic Procurement in Agribusiness |
Organizational Structure & Design |
Rural Development |
Rural Management Core subjects Second year |
|
Strategic Management |
Values and Ethics in Management |
Legal Environment of Business |
Agriculture Input Marketing |
Collective Action and Cooperation |
Project Management |
Services Marketing |
Managing Collective Enterprises |
Rural Management Elective courses |
|
Rural Development Management Group |
Rural Enterprise Management Group |
Dairy Development |
Agribusiness |
Social Marketing |
Brand Management |
Corporate Social Responsibility |
Consumer Behaviour |
Cost Benefit Analysis |
E-Business for Rural Enterprises |
Development and Rural Communication |
Entrepreneurship |
Economic Environment and Policy |
Investment Analysis and Portfolio Management |
Geo-Informatics for Rural Management |
Promotional Strategy |
Governance and Development |
Sales and Distribution Management |
ICT for Development |
Service Operations Management |
International Trade |
Six Sigma |
Management of Change |
Strategic Management of Innovation and Technology |
Micro-Finance |
Strategic Marketing and Planning |
Public Policy Analysis |
Supply Chain Management |
Rural Innovations |
Taxation |
Public Policy & Marketing |
Total Quality Management |
Management Planning and Control |
Understanding Negotiation |
Critical Perspective on Organizations |
Econometric Methods for Impact Evaluation & Development Consulting |
Rural Management Top Colleges
There are about 140 MBA colleges in India offering Rural Management programme. Listed below are some of the popular MBA colleges for Rural Management:
Institute |
Rural Management Course |
Fees (in INR) |
---|---|---|
PGDM Rural Management |
15.17 lakh |
|
PGP Agribusiness |
19 lakh |
|
PGDM - Rural Management |
13 lakh |
|
MBA in Agribusiness Management |
7.59 lakh |
|
MBA in Rural Management |
7.22 lakh |
|
MBA in Rural Management |
15.5 lakh |
|
Institute of Rural Management, Jaipur-Faculty of Management Studies |
PGDM - Rural Management |
7.2 lakh |
PGDM - Rural Management |
8.93 lakh |
|
MBA in Rural & Agribusiness Management |
5 lakh |
|
MBA with Rural Management as specialisation |
1.7 lakh |
|
MBA with Rural Management as specialisation |
2.70 lakh |
Also Read: List of Rural Management colleges in India
Rural Management Job Profiles
A rural management degree holder is eligible for every managerial role in business domains that deal with agricultural products or rural manufacturing. The degree is also useful for those looking for jobs in rural banks, rural cooperatives as well as government and non-government organisations. While a graduate-level candidate is hired at the executive level, PG/MBA degree holder is hired for managerial and senior posts. Some of the job profiles are listed below:
Regional Manager: A Regional Manager oversees, maintains, and maximise operational practices of the business in a particular area making sure that each branch is running smoothly, and efficiently and meets the revenue target. The average salary of a Regional Manager in India is INR 11 lakh per annum.
Sales Manager: A Sales Manager’s role is to lead the sales team in bringing the maximum number of clients to the business. The role also includes guiding and training team members, setting goals and assigning territories. The average salary of a Sales Manager in India is INR 5 lakh per annum.
Marketing Manager: Marketing Manager’s role is all about performing marketing activities like product promotion, branding, new product development, market study, customer relationship, PR, etc. The average salary of a Marketing Manager in India is INR 6.75 lakh per annum.
Project Manager: The Project Manager is responsible for leading and completing the project on time with the least cost. This includes planning, execution, and management of resources and day-to-day activities. The role of a project manager also includes recruiting and building project teams, as well as making projections about risks and uncertainties. The average salary of a Project Manager in India is INR 11 lakh per annum.
General Manager: The General Manager looks after the overall functioning of a business organization, that the business activities are optimum on a given day, are cost-effective, and comply with the rules. Average salary of a General Manager in India is INR 23 lakh per annum.
Supply Chain Manager: The main role of a Supply Chain Manager is to ensure movement of goods from the manufacturing unit to the supplier and eventually, to the customer. It includes, planning, transportation, inventory control, management, and analysis. Average salary of a Supply Chain Manager in India is INR 8.90 lakh per annum.
Operations Manager: The Operations Manager is an individual who is assigned the duty of ensuring that the daily operations of a business are running efficiently and effectively. It is for the operations manager to see that the service or product meets the expectation of customers and clients. The average salary of a Regional Manager in India is INR 7.66 lakh per annum.
Salary source: Payscale
Rural Management Top Recruiters
Agribusiness firms and banks hire rural management graduates in large numbers for their branches in rural areas. Some of the top recruiters for Rural Management degree holders are listed below.
Rural Management Top Recruiters |
|
---|---|
1. Amul |
2. Bihar Rural Livelihoods Promotion Society – JEEVIKA |
3. National Dairy Development Board (NDDB) |
4. Vedanta CSR |
5. BAIF Development Research Foundation |
6. ITC Limited |
7. ICICI Bank |
8. SBI |
9. IDFC Bank Ltd |
10. Tata Steel Ltd - Agrico, Tubes and Wires, Jamshedpur |
11. LIC |
12. NABARD |
13. Mahindra Agri Solutions |
14. Pidilite Industries Ltd |
15. Godrej Agrovet Limited |
16. Gujarat Cooperative Milk Marketing Federation |
17. MuthootFincorp |
18. IndusInd Bank Limited |
19. Mapro Foods |
20. Mother Dairy Fruit & Vegetable Pvt Ltd |
21. ADM Agro Industries |
22. Supermarket Grocery Supplied Pvt Ltd |
23. Cargill |
24. Tolaram Group |
FAQs on Rural Management
Q: What is Rural Management?
Q: What is the scope of Rural Management?
Q: What are the courses available in Rural Management?
Q: What is the eligibility criteria for MBA in Rural Management?
Q: What is the admission procedure for MBA in Rural Management course?
Q: What is the average fees of an MBA in Rural Management course?
Q: Which are the top colleges for MBA in Rural Management?
Q: Is it mandatory to have a degree in agriculture in graduation for MBA in Rural Management?
Q: What is the average salary offered during campus placements to PGDM Rural Management students at IIM Lucknow?
Q: What is the average salary offered during campus placements for PGP Agribusiness Management course at IIM Lucknow?
Q: Which are the top recruiters for MBA in Rural Management?
Popular Rural Management Colleges in India
Rural Management Applications open till Jan 31, 2023. Apply Now
Rural Management Applications open. Apply Now
Popular Private Rural Management Colleges in India
Rural Management Applications open. Apply Now
Rural Management Applications open till Jan 31, 2023. Apply Now
Rural Management Applications open. Apply Now
Rural Management Applications open till Jan 31, 2023. Apply Now
Most Popular Courses
Popular Courses
- PGDM in Marketing ManagementJaipuria Noida - Jaipuria Institute of Management
- Post Graduate Diploma in Rural ManagementInstitute of Rural Management, Anand
- PGDM in Rural ManagementPrin. L. N. Welingkar Institute of Management Development and Research, Mumbai
- MBA in Rural ManagementXavier School of Rural Management, Xavier University Bhubaneswar
- MBA in Rural ManagementBabasaheb Bhimrao Ambedkar University (BBAU), Lucknow
- Post Graduate Diploma in Rural ManagementXavier Institute of Social Service
- MBA + CDPSuryadatta Institute of Management and Mass Communication
- PGDM in Rural ManagementFaculty of Management Studies, Institute of Rural Management
- Master of Business Administration (MBA)GIET University
- Master of Business Administration (MBA)S.B Patil Institute of Management, Pimpri Chinchwad Educations Trust's
Popular Rural Management UG Courses in India
UG Courses
- BBA
13 Colleges
- UG Diploma
6 Colleges
- B.A.
2 Colleges
- B.E. / B.Tech
1 College
- B.Sc.
1 College
Popular Rural Management PG Courses in India
PG Courses
- MBA/PGDM
115 Colleges
- PG Diploma
11 Colleges
- Executive MBA/PGDM
5 Colleges
- M.A.
4 Colleges
- M.Sc.
1 College
News & Updates
Comments
Hi, if you want to apply for admission to the MBA in Rural Management (distance course), here is a list of available colleges:1. IICT Business School of Lucknow2. Profcyma Career Solutions of Pune3. Indira Gandhi National Open University 4. Madurai kamaraj University5. Maharishi Dayanand Universi...Hi, if you want to apply for admission to the MBA in Rural Management (distance course), here is a list of available colleges:
1. IICT Business School of Lucknow
2. Profcyma Career Solutions of Pune
3. Indira Gandhi National Open University
4. Madurai kamaraj University
5. Maharishi Dayanand University
Admissions to some universities, such as IGNOU are open until January 31, 2023. You can visit the admission portal of these colleges to check if admissions for the MBA in rural management are still open for the latest batch.
Dear friends
1)Institute of Rural Management, Anand
2) KIIT School of Rural Management
3)Babasaheb Bhimrao Ambedkar University Lucknow, Uttar Pradesh
4) ICFAI University, Tripura
5) GIBS Business School, Bangalore
Thank you.
S
What is the scope of a rural development course?
The rural development courses are usually offered at the master's level by select institutions such as TISS. This is a specialisation course that is preferred by professionals aspiring to work in areas related to rural development. You can get a career in the following fields:1. Nongovernmental o...The rural development courses are usually offered at the master's level by select institutions such as TISS. This is a specialisation course that is preferred by professionals aspiring to work in areas related to rural development. You can get a career in the following fields:
1. Nongovernmental organizations (NGOs) focused on rural transformation
2. Cooperative societies
3. Indian Institute of Rural Management jobs
4. Associate or Manager in a Rural project
5. Consultant
6. Rural Executives
7. Programme Officer.
Scope and Importance of Rural Development
These include growth in agricultural, set up of economic and social infrastructure, good wages as also house hold and house for the homeless, village planning, public health, functional literacy and education, communication etc.
P
I want to know about the latest cutoff information for MBA in Rural Management at XIM University.
Xavier institute of management is one among the top collage in India with high ranking.Mba in rurual management cut off is decided on based on the score of NMat score and this year the cut off is 91 percentile.If you score 91 percentile the you are eligible for further process
d
What are the career opportunities after Diploma in Rural Health Care course?
The DHRC (Diploma in Rural Health Care) is a 1-year Diploma course designed to address rural health needs and to train students about the basics of healthcare, sanitation, first aid, and patient education. The main aim of the Diploma in Rural Health Care is to tackle the problems of rural India a...The DHRC (Diploma in Rural Health Care) is a 1-year Diploma course designed to address rural health needs and to train students about the basics of healthcare, sanitation, first aid, and patient education. The main aim of the Diploma in Rural Health Care is to tackle the problems of rural India as most of the Indian population is still living in rural areas. DRHC Career Options and Job Prospects:
State Governments and Non-governmental organizations are the prime recruiters of Rural Health Care workers. They usually work for schemes, projects, and programs designed by the Government or Non-governmental organizations, which are aimed at improving rural healthcare in India. Employment Sectors: Private and Government Hospitals, Government Health departments, Non-governmental organizations, Government or private clinics as a helper, Family planning department, Nursing Homes, Pharma Industry, and, Community Healthcare Centers. Job Profiles:
Emergency Nurses
Community Health Nurse
Nursing In-Charge
Infection Control Nurse
Average Salary: INR 1,25,000 LPA to INR 3,40,000 LPA.
V
What is the cutoff at XIMB for rural management and HRMB? I have 160 marks in NMAT 2022.
I
Is there any 2 year programme available in rural development?
Yes, it's available M.A. In rural development programme. It's provide study on rural development, SOCIAL economic, rural welfare.
M
Can I take admission for MBA in rural management in Sabarmati University?
No. this course is not available at Sabarmati University. Sabarmati University School of Commerce and Management offers a two-year, full-time MBA programme. Check out the specialisations available under MBA in the table below:MarketingFinanceHRITEnvironmental ScienceEligibility Criteria:Graduatio...No. this course is not available at Sabarmati University. Sabarmati University School of Commerce and Management offers a two-year, full-time MBA programme. Check out the specialisations available under MBA in the table below:
Marketing
Finance
HR
IT
Environmental Science
Eligibility Criteria:
Graduation from a recognised University with 50% marks.
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S
Which are the top colleges for Distance MBA in Rural Management?
Reply to Subhakalyan Das