Updated on Dec 16, 2022 04:28 IST
Jasmine Dang Arora

Jasmine Dang AroraDeputy Manager-Content

Rural Management refers to the study of rural economy, agribusiness, planning, organising and maintaining co-operatives and businesses in rural areas and related fields. This field offers a wide range of career opportunities for those who wish to improve the agriculture sector of the country and make it a major contributor in the economy beyond farming. Today, every sector in India is using advanced technology for effective use of resources to improve quality and production. It is only the agriculture sector, which is lagging behind. Rural Management courses offer the latest techniques and methodologies, which will greatly contribute to the improvement of the sector.

Rural Management courses are available at undergraduate, post graduate as well as PhD levels. At undergraduate level, courses available are BA/BSc in Rural Management, whereas at the postgraduate level, courses include MA/MSc in Rural Management and MBA/PGDM in Rural Management.

The MBA in Rural Management course includes study of various aspects like Cooperative Management, Social Management, Development Management, Rural Projects Management, Public Policy Management, etc. The course also include field-work for a considerable period of time, as it is the bed rock of this programme. Candidates interested in pursuing Rural Management must know that this programme is all about experiential learning.

The top most institute in India for Rural Management is the Institute of Rural Management, Anand (IRMA), which offers PGDM in Rural Management. Apart from IRMA, IIM Lucknow is well known for its PGP Agribusiness programme.

Rural Management Eligibility Criteria

  • For BA/BSc in Rural Management, the candidate must have completed Class 12 with a minimum of 50 percent aggregate or equivalent from a recognised university or board.
  • Candidate applying for MBA in Rural Management must have completed Bachelor’s degree in any discipline with a minimum score of 50 percent aggregate in average or equivalent from a university that is state or centrally recognised.
  • For MSc courses in Rural Management, candidates must have 50 percent in aggregate in a relevant course at the graduation level.
  • For a Doctoral degree in Rural Management, the candidate must have a relevant postgraduation degree with a minimum of 50 percent in aggregate from a recognised university.

Rural Management Entrance Exams and Admission

Rural Management admission process includes a common entrance test for management and group discussion and personal interview. IRMA’s admission process include a test on “Issues of Social Concern”, conducted by the institute for candidates having valid CAT or XAT score.  Top entrance exams for MBA in Rural Management are listed below:

Rural Management Required Skillset

To excel in rural management, one not only needs to have good professional and managerial skills but also a few personal qualities like a strong will, empathy, commitment, and integrity. Apart from these traits, students should possess the basic skills and traits required for MBA. Some of them are listed below:

Rural Management Required Skillset

Sharp analytical skills and reasoning skills

Ability to drive a project

Strong at Mathematics

Team spirit

Leadership qualities

Strong communication skills

Innovative and foresight

Strong willed and self-driven

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Rural Management Syllabus

The syllabus of rural management programme includes all aspects of Rural Economy and Business such as Microeconomics, Finance, Research, Marketing, Development, Operations, Productions, etc. and field work. We have listed below the course curriculum of IRMA’s Post Graduate Diploma in Rural Management, as it is the best and most exhaustive rural management programme in India.

Rural Management Core subjects First year

Microeconomics

Production & Operations Management

Financial Accounting

Operations Research

Individual and Group Behaviour

Development Theories

Business Statistics & Analytics

Written & Oral Communication

Rural Society and Polity

Cost & Management Accounting

Managerial Analysis & Communication

Human Resources Management

Environmental & Livelihood Systems

Marketing Research & Analytics

Research Methods

Management Information Systems

Macroeconomics

Financial Management II

Financial Management I

Green Business & Sustainable Development

Marketing Management

Strategic Procurement in Agribusiness

Organizational Structure & Design

Rural Development

Rural Management Core subjects  Second year

Strategic Management

Values and Ethics in Management

Legal Environment of Business

Agriculture Input Marketing

Collective Action and Cooperation

Project Management

Services Marketing

Managing Collective Enterprises

Rural Management Elective courses

Rural Development Management Group

Rural Enterprise Management Group

Dairy Development

Agribusiness

Social Marketing

Brand Management

Corporate Social Responsibility

Consumer Behaviour

Cost Benefit Analysis

E-Business for Rural Enterprises

Development and Rural Communication

Entrepreneurship

Economic Environment and Policy

Investment Analysis and Portfolio Management

Geo-Informatics for Rural Management

Promotional Strategy

Governance and Development

Sales and Distribution Management

ICT for Development

Service Operations Management

International Trade

Six Sigma

Management of Change

Strategic Management of Innovation and Technology

Micro-Finance

Strategic Marketing and Planning

Public Policy Analysis

Supply Chain Management

Rural Innovations

Taxation

Public Policy & Marketing

Total Quality Management

Management Planning and Control

Understanding Negotiation

Critical Perspective on Organizations

Econometric Methods for Impact Evaluation & Development Consulting

Rural Management Top Colleges

There are about 140 MBA colleges in India offering Rural Management programme. Listed below are some of the popular MBA colleges for Rural Management:

Institute

Rural Management Course

Fees (in INR)

IRMA Anand

PGDM Rural Management

15.17 lakh

IIM Lucknow

PGP Agribusiness

19 lakh

WeSchool Welignkar Mumbai

PGDM - Rural Management

13 lakh

KIIT School of Rural Management

MBA in Agribusiness Management

7.59 lakh

MBA in Rural Management

7.22 lakh

Xavier School of Rural Management

MBA in Rural Management

15.5 lakh

Institute of Rural Management, Jaipur-Faculty of Management Studies

PGDM - Rural Management

7.2 lakh

Xavier Institute of Social Service

PGDM - Rural Management

8.93 lakh

ISMR Pune

MBA in Rural & Agribusiness Management

5 lakh

ASM Institute of Professional Studies

MBA with Rural Management as specialisation

1.7 lakh

Netaji Subhash University, Jamshedpur

MBA with Rural Management as specialisation

2.70 lakh

Also Read: List of Rural Management colleges in India

Rural Management Job Profiles 

A rural management degree holder is eligible for every managerial role in business domains that deal with agricultural products or rural manufacturing. The degree is also useful for those looking for jobs in rural banks, rural cooperatives as well as government and non-government organisations. While a graduate-level candidate is hired at the executive level, PG/MBA degree holder is hired for managerial and senior posts. Some of the job profiles are listed below:

Regional Manager: A Regional Manager oversees, maintains, and maximise operational practices of the business in a particular area making sure that each branch is running smoothly, and efficiently and meets the revenue target. The average salary of a Regional Manager in India is INR 11 lakh per annum.

Sales Manager: A Sales Manager’s role is to lead the sales team in bringing the maximum number of clients to the business. The role also includes guiding and training team members, setting goals and assigning territories. The average salary of a Sales Manager in India is INR 5 lakh per annum.

Marketing Manager: Marketing Manager’s role is all about performing marketing activities like product promotion, branding, new product development, market study, customer relationship, PR, etc. The average salary of a Marketing Manager in India is INR 6.75 lakh per annum.

Project Manager: The Project Manager is responsible for leading and completing the project on time with the least cost. This includes planning, execution, and management of resources and day-to-day activities. The role of a project manager also includes recruiting and building project teams, as well as making projections about risks and uncertainties. The average salary of a Project Manager in India is INR 11 lakh per annum.

General Manager: The General Manager looks after the overall functioning of a business organization, that the business activities are optimum on a given day, are cost-effective, and comply with the rules. Average salary of a General Manager in India is INR 23 lakh per annum.

Supply Chain Manager: The main role of a Supply Chain Manager is to ensure movement of goods from the manufacturing unit to the supplier and eventually, to the customer. It includes, planning, transportation, inventory control, management, and analysis. Average salary of a Supply Chain Manager in India is INR 8.90 lakh per annum.

Operations Manager: The Operations Manager is an individual who is assigned the duty of ensuring that the daily operations of a business are running efficiently and effectively. It is for the operations manager to see that the service or product meets the expectation of customers and clients. The average salary of a Regional Manager in India is INR 7.66 lakh per annum.

Salary source: Payscale

Rural Management Top Recruiters

Agribusiness firms and banks hire rural management graduates in large numbers for their branches in rural areas. Some of the top recruiters for Rural Management degree holders are listed below.

Rural Management Top Recruiters

1.    Amul

2.       Bihar Rural Livelihoods Promotion Society – JEEVIKA

3.    National Dairy Development Board (NDDB)

4.       Vedanta CSR

5.    BAIF Development Research Foundation

6.       ITC Limited

7.    ICICI Bank

8.       SBI

9.    IDFC Bank Ltd

10.   Tata Steel Ltd - Agrico, Tubes and Wires, Jamshedpur

11.  LIC

12.   NABARD

13.  Mahindra Agri Solutions

14.   Pidilite Industries Ltd

15.  Godrej Agrovet Limited

16.   Gujarat Cooperative Milk Marketing Federation

17.  MuthootFincorp

18.   IndusInd Bank Limited

19.  Mapro Foods

20.   Mother Dairy Fruit & Vegetable Pvt Ltd

21.  ADM Agro Industries

22.   Supermarket Grocery Supplied Pvt Ltd

23.  Cargill

24.   Tolaram Group

FAQs on Rural Management

Q: What is Rural Management?

A: Rural Management can be defined as a study of management and utilization of resources available in rural arears and agriculture sector. The course is offered as a specialisation in MBA/PGD programmes.

Q: What is the scope of Rural Management?

A: The scope of Rural Management is very wide. One can pursue a career in  various sectors such as agriculture, farming, harvesting, production, manufacturing, dairy, banking, cooperative, NGO, infrastructure, technology, human resource, etc.

Q: What are the courses available in Rural Management?

A: For Rural Management courses available are BA/BSC/BBA, MBA/PGDM and PhD. Candidates can choose to pursue a Rural Management course as per their qualification and career interest.

Q: What is the eligibility criteria for MBA in Rural Management?

A: The eligibility criteria for MBA in Rural Management in graduation with minimum 50 per cent marks in aggregate (45 per cent for reserved category student. Candidates also have to clear an MBA entrance exam for selection.

Q: What is the admission procedure for MBA in Rural Management course?

A: The admission procedure for MBA in Rural Management is same as regular MBA, i.e. entrance exam such as IRMASAT, CAT, XAT, MAT, CMAT ATMA, etc., personal interview and group discussion.

Q: What is the average fees of an MBA in Rural Management course?

A: The average fees of an MBA in Rural Management course is INR 5 lakh. The fees ranges between INR 1 lakh (government colleges) to INR 20 lakh (private institutions).

Q: Which are the top colleges for MBA in Rural Management?

A: The top colleges for MBA in Rural Management includes IRMA, IIM Lucknow, XISS, Xavier School of Rural Management, KIIT School of Rural Management, Institute of Rural Management, Jaipur-Faculty of Management Studies and ISMR Pune among others.

Q: Is it mandatory to have a degree in agriculture in graduation for MBA in Rural Management?

A: It is not mandatory to have a degree in agriculture in graduation for MBA in Rural Management. However, that would be an added advantage for the aspirant in their career.

Q: What is the average salary offered during campus placements to PGDM Rural Management students at IIM Lucknow?

A: The average salary offered to PGP Agribusiness Management graduates during campus placements at IRMA is around INR 14 lakh per annum. The average package offered to the 2020-22 batch was INR 14.33 lakh per annum.

Q: What is the average salary offered during campus placements for PGP Agribusiness Management course at IIM Lucknow?

A: The average salary offered to PGP Agribusiness Management graduates during campus placements at IIM Lucknow is around INR 24-26 lakh per annum. The average package offered to the 2019-21 batch was INR 26 lakh per annum.

Q: Which are the top recruiters for MBA in Rural Management?

A: Top recruiters for MBA in Rural Management degree holders include Amul, National Dairy Development Board (NDDB), BAIF Development Research Foundation, ITC Limited, Tata Steel Ltd - Agrico, Tubes and Wires, NABARD, Gujarat Cooperative Milk Marketing Federation, Mahindra Agri Solutions, ADM Agro Industries, Mapro Foods, Mother Dairy Fruit & Vegetable Pvt Ltd, Pidilite Industries Ltd, etc.

Popular Rural Management Colleges in India

Following are the most popular Rural Management Colleges in India. Learn more about these Rural Management colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
4.08 L
3 LPA

#28 Shiksha Collections

Rural Management Applications open till Jan 31, 2023. Apply Now

7.5 LPA
1 Course
13.5 L
4.2

Rural Management Applications open. Apply Now

3 Courses
9.95 L - 12.6 L
10.1 LPA
2 Courses
1.01 L - 13 L
9 - 11 LPA

#5 Shiksha Collections

12.2 L
14.5 LPA

Popular Private Rural Management Colleges in India

1 Course
6.21 L
7 LPA

Rural Management Applications open. Apply Now

4.08 L
3 LPA

#28 Shiksha Collections

Rural Management Applications open till Jan 31, 2023. Apply Now

2.4 L
3.0
1 Course
13.5 L
4.2

Rural Management Applications open. Apply Now

1 Course
5.75 L
4.0
4.08 L
2.89 LPA

Rural Management Applications open till Jan 31, 2023. Apply Now

Popular Rural Management UG Courses in India

Following are the most popular Rural Management UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Rural Management PG Courses in India

Following are the most popular Rural Management PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Comments

S

Which are the top colleges for Distance MBA in Rural Management?

49889399
Deeksha Dixit

Contributor-Level 10

58 mins ago

Hi, if you want to apply for admission to the MBA in Rural Management (distance course), here is a list of available colleges:1. IICT Business School of Lucknow2. Profcyma Career Solutions of Pune3. Indira Gandhi National Open University 4. Madurai kamaraj University5. Maharishi Dayanand Universi...Hi, if you want to apply for admission to the MBA in Rural Management (distance course), here is a list of available colleges:
1. IICT Business School of Lucknow
2. Profcyma Career Solutions of Pune
3. Indira Gandhi National Open University
4. Madurai kamaraj University
5. Maharishi Dayanand University
Admissions to some universities, such as IGNOU are open until January 31, 2023. You can visit the admission portal of these colleges to check if admissions for the MBA in rural management are still open for the latest batch.

S

Shivam Hans

Beginner-Level 5

6 days ago

Dear friends
1)Institute of Rural Management, Anand
2) KIIT School of Rural Management
3)Babasaheb Bhimrao Ambedkar University Lucknow, Uttar Pradesh
4) ICFAI University, Tripura
5) GIBS Business School, Bangalore
Thank you.

S

What is the scope of a rural development course?

48232361
Deeksha Dixit

Contributor-Level 10

4 days ago

The rural development courses are usually offered at the master's level by select institutions such as TISS. This is a specialisation course that is preferred by professionals aspiring to work in areas related to rural development. You can get a career in the following fields:1. Nongovernmental o...The rural development courses are usually offered at the master's level by select institutions such as TISS. This is a specialisation course that is preferred by professionals aspiring to work in areas related to rural development. You can get a career in the following fields:
1. Nongovernmental organizations (NGOs) focused on rural transformation
2. Cooperative societies
3. Indian Institute of Rural Management jobs
4. Associate or Manager in a Rural project
5. Consultant
6. Rural Executives
7. Programme Officer.

J

Jatin Yadav

Beginner-Level 5

a week ago

Scope and Importance of Rural Development
These include growth in agricultural, set up of economic and social infrastructure, good wages as also house hold and house for the homeless, village planning, public health, functional literacy and education, communication etc.

P

I want to know about the latest cutoff information for MBA in Rural Management at XIM University.

A

Ajay Kumar

Beginner-Level 5

a month ago

Xavier institute of management is one among the top collage in India with high ranking.Mba in rurual management cut off is decided on based on the score of NMat score and this year the cut off is 91 percentile.If you score 91 percentile the you are eligible for further process

d

What are the career opportunities after Diploma in Rural Health Care course?

d

deepika maurya

Contributor-Level 10

a month ago

The DHRC (Diploma in Rural Health Care) is a 1-year Diploma course designed to address rural health needs and to train students about the basics of healthcare, sanitation, first aid, and patient education. The main aim of the Diploma in Rural Health Care is to tackle the problems of rural India a...The DHRC (Diploma in Rural Health Care) is a 1-year Diploma course designed to address rural health needs and to train students about the basics of healthcare, sanitation, first aid, and patient education. The main aim of the Diploma in Rural Health Care is to tackle the problems of rural India as most of the Indian population is still living in rural areas. DRHC Career Options and Job Prospects:
State Governments and Non-governmental organizations are the prime recruiters of Rural Health Care workers. They usually work for schemes, projects, and programs designed by the Government or Non-governmental organizations, which are aimed at improving rural healthcare in India. Employment Sectors: Private and Government Hospitals, Government Health departments, Non-governmental organizations, Government or private clinics as a helper, Family planning department, Nursing Homes, Pharma Industry, and, Community Healthcare Centers. Job Profiles:
Emergency Nurses
Community Health Nurse
Nursing In-Charge
Infection Control Nurse
Average Salary: INR 1,25,000 LPA to INR 3,40,000 LPA.

V

What is the cutoff at XIMB for rural management and HRMB? I have 160 marks in NMAT 2022.

P

P Jyoshna

Beginner-Level 4

2 months ago

The average cutoff at XIMB is off about 91 percentile and the NMAT is also the same, the cutoff is above 90 percentile. And yes, XIMB accepts NMAT score and you can get admission into the colleges.

I

Is there any 2 year programme available in rural development?

B

Bharat Panchange

Beginner-Level 4

2 months ago

Yes, it's available M.A. In rural development programme. It's provide study on rural development, SOCIAL economic, rural welfare.

M

Can I take admission for MBA in rural management in Sabarmati University?

48424067
Vinay kr Pandey

Scholar-Level 16

2 months ago

No. this course is not available at Sabarmati University. Sabarmati University School of Commerce and Management offers a two-year, full-time MBA programme. Check out the specialisations available under MBA in the table below:MarketingFinanceHRITEnvironmental ScienceEligibility Criteria:Graduatio...No. this course is not available at Sabarmati University. Sabarmati University School of Commerce and Management offers a two-year, full-time MBA programme. Check out the specialisations available under MBA in the table below:
Marketing
Finance
HR
IT
Environmental Science
Eligibility Criteria:
Graduation from a recognised University with 50% marks.

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