Updated on Jan 28, 2022 04:44 IST
Vipra Shrivastava

Vipra ShrivastavaManager - Content

Rural Management refers to the study of rural economy, agribusiness, planning, organising and maintaining co-operatives and businesses in rural areas and related fields. This field offers a wide range of career opportunities for those who wish to improve the agriculture sector of the country and make it a major contributor in the economy beyond farming. Today, every sector in India is using advanced technology for effective use of resources to improve quality and production. It is only the agriculture sector, which is lagging behind. Rural Management courses offer the latest techniques and methodologies, which will greatly contribute to the improvement of the sector.

Rural Management courses are available at undergraduate, post graduate as well as PhD levels. At undergraduate level, courses available are BA/BSc in Rural Management, whereas at the postgraduate level, courses include MA/MSc in Rural Management and MBA/PGDM in Rural Management.

The MBA in Rural Management course includes study of various aspects like Cooperative Management, Social Management, Development Management, Rural Projects Management, Public Policy Management, etc. The course also include field-work for a considerable period of time, as it is the bed rock of this programme. Candidates interested in pursuing Rural Management must know that this programme is all about experiential learning.

The top most institute in India for Rural Management is the Institute of Rural Management, Anand (IRMA), which offers PGDM in Rural Management. Apart from IRMA, IIM Lucknow is well known for its PGP Agribusiness programme.

Rural Management Eligibility Criteria

  • For BA/BSc in Rural Management, the candidate must have completed Class 12 with a minimum of 50 per cent aggregate or equivalent from a recognised university or board.
  • Candidate applying for MBA in Rural Management must have completed Bachelor’s degree in any discipline with minimum score of 50 per cent aggregate in average or equivalent from a university that is state or centrally recognised.
  • For MSc courses in Rural Management, candidates must have 50 per cent in aggregate in relevant course at graduation level.
  • For Doctoral degree in Rural Management, the candidate must have a relevant postgraduation degree with a minimum of 50 per cent in aggregate from a recognised university.

Rural Management Required Skillset

To excel in rural management, one not only needs have good professional and managerial skills but also a few personal qualities like strong will, empathy, commitment and integrity. Apart from these traits, students should must possess the basic skills and traits required for MBA. Some of them are listed below:

Rural Management: Required Skillset

Sharp analytical skills and reasoning skills

Ability to drive a project

Strong at mathematics

Team spirit

Leadership qualities

Strong communication skills

Innovative and foresight

Strong willed and self-driven

Rural Management Entrance Exams and Admission

Rural Management admission process includes a common entrance test for management and group discussion and personal interview. IRMA’s admission process include a test on “Issues of Social Concern”, conducted by the institute for candidates having valid CAT or XAT score.  Top entrance exams for MBA in Rural Management are listed below:

Rural Management Syllabus

The syllabus of rural management programme includes all aspects of Rural Economy and Business such as Microeconomics, Finance, Research, Marketing, Development, Operations, Productions, etc. and field work. We have listed below the course curriculum of IRMA’s Post Graduate Diploma in Rural Management, as it is the best and most exhaustive rural management programme in India.

Rural Management Core subjects - First year

Microeconomics

Production & Operations Management

Financial Accounting

Operations Research

Individual and Group Behaviour

Development Theories

Business Statistics & Analytics

Written & Oral Communication

Rural Society and Polity

Cost & Management Accounting

Managerial Analysis & Communication

Human Resources Management

Environmental & Livelihood Systems

Marketing Research & Analytics

Research Methods

Management Information Systems

Macroeconomics

Financial Management II

Financial Management I

Green Business & Sustainable Development

Marketing Management

Strategic Procurement in Agribusiness

Organizational Structure & Design

Rural Development

Rural Management Core subjects - Second year

Strategic Management

Values and Ethics in Management

Legal Environment of Business

Agriculture Input Marketing

Collective Action and Cooperation

Project Management

Services Marketing

Managing Collective Enterprises

Rural Management Elective courses

Rural Development Management Group

Rural Enterprise Management Group

Dairy Development

Agribusiness

Social Marketing

Brand Management

Corporate Social Responsibility

Consumer Behaviour

Cost Benefit Analysis

E-Business for Rural Enterprises

Development and Rural Communication

Entrepreneurship

Economic Environment and Policy

Investment Analysis and Portfolio Management

Geo-Informatics for Rural Management

Promotional Strategy

Governance and Development

Sales and Distribution Management

ICT for Development

Service Operations Management

International Trade

Six Sigma

Management of Change

Strategic Management of Innovation and Technology

Micro-Finance

Strategic Marketing and Planning

Public Policy Analysis

Supply Chain Management

Rural Innovations

Taxation

Public Policy & Marketing

Total Quality Management

Management Planning and Control

Understanding Negotiation

Critical Perspective on Organizations

Econometric Methods for Impact Evaluation & Development Consulting

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Top Colleges in India Offering Rural Management Programme

There are about 140 MBA colleges in India offering Rural Management programme. Listed below are some of the popular MBA colleges for Rural Management:

Institute

Rural Management Course

Fees (in INR)

IRMA Anand

PGDM Rural Management

15.17 lakh

IIM Lucknow

PGP Agribusiness

19 lakh

WeSchool Welignkar Mumbai

PGDM - Rural Management

13 lakh

KIIT School of Rural Management

MBA in Agribusiness Management

7.59 lakh

MBA in Rural Management

7.22 lakh

Xavier School of Rural Management

MBA in Rural Management

15.5 lakh

Institute of Rural Management, Jaipur-Faculty of Management Studies

PGDM - Rural Management

7.2 lakh

Xavier Institute of Social Service

PGDM - Rural Management

8.93 lakh

ISMR Pune

MBA in Rural & Agribusiness Management

5 lakh

ASM Institute of Professional Studies

MBA with Rural Management as specialisation

1.7 lakh

Netaji Subhash University, Jamshedpur

MBA with Rural Management as specialisation

2.70 lakh

Also Read: List of Rural Management colleges in India

Rural Management Job Profiles and Top Recruiters

A rural management degree holder is eligible for every managerial role in business domains that deal with agricultural products or rural manufacturing. The degree is also useful for those looking for jobs in rural banks, rural cooperatives as well as government and non-government organisations. While a graduate level candidate is hired at executive level, PG/MBA degree holder is hired for managerial and senior posts. Some of the job profiles are listed below:

Regional Manager: A Regional Manager oversees, maintain and maximise operational practices of the business in a particular area making sure that each branch is running smoothly, efficiently and meets the revenue target. Average salary of a Regional Manager in India is INR 11 lakh per annum.

Sales Manager: A Sales Manager’s role is to lead the sales team in bringing maximum clients to the business. The role also includes guiding and training team members, setting goals and assigning territories. Average salary of a Sales Manager in India is INR 5 lakh per annum.

Marketing Manager: Marketing Manager’s role is all about performing marketing activities like product promotion, branding, new product development, market study, customer relationship, PR, etc. Average salary of a Marketing Manager in India is INR 6.75 lakh per annum.

Project Manager: Project Manager is responsible for leading and completion of the project in time with least cost. This includes planning, execution and management of resources and day-to-day activities. The role of a project manager also includes recruiting and building project teams, as well as making projections about risks and uncertainties. Average salary of a Project Manager in India is INR 11 lakh per annum.

General Manager: The General Manager looks after the overall functioning of a business organization, that the business activities are optimum on a given day, are cost effective and comply by the rules. Average salary of a General Manager in India is INR 23 lakh per annum.

Supply Chain Manager: The main role of a Supply Chain Manager is to ensure movement of goods from the manufacturing unit to the supplier and eventually, to the customer. It includes, planning, transportation, inventory control, management and analysis. Average salary of a Supply Chain Manager in India is INR 8.90 lakh per annum.

Operations Manager: The Operations Manager is an individual who is assigned the duty of ensuring that the daily operations of a business are running efficiently and effectively. It is for the operations manager to see that the service or product meets the expectation of customers and clients. Average salary of a Regional Manager in India is INR 7.66 lakh per annum.

Salary source: Payscale

Rural Management: Top Recruiters

Agribusiness firms and banks hire rural management graduates in large numbers for their branches in rural area. Some of the top recruiters for Rural Management degree holders are listed below.

Rural Management: Top Recruiters

1.    Amul

2.       Bihar Rural Livelihoods Promotion Society – JEEVIKA

3.    National Dairy Development Board (NDDB)

4.       Vedanta CSR

5.    BAIF Development Research Foundation

6.       ITC Limited

7.    ICICI Bank

8.       SBI

9.    IDFC Bank Ltd

10.   Tata Steel Ltd - Agrico, Tubes and Wires, Jamshedpur

11.  LIC

12.   NABARD

13.  Mahindra Agri Solutions

14.   Pidilite Industries Ltd

15.  Godrej Agrovet Limited

16.   Gujarat Cooperative Milk Marketing Federation

17.  MuthootFincorp

18.   IndusInd Bank Limited

19.  Mapro Foods

20.   Mother Dairy Fruit & Vegetable Pvt Ltd

21.  ADM Agro Industries

22.   Supermarket Grocery Supplied Pvt Ltd

23.  Cargill

24.   Tolaram Group

FAQs on Rural Management

Q: What is Rural Management?

A: Rural Management can be defined as a study of management and utilization of resources available in rural arears and agriculture sector. The course is offered as a specialisation in MBA/PGD programmes.

Q: What is the scope of Rural Management?

A: The scope of Rural Management is very wide. One can pursue a career in  various sectors such as agriculture, farming, harvesting, production, manufacturing, dairy, banking, cooperative, NGO, infrastructure, technology, human resource, etc.

Q: What are the courses available in Rural Management?

A: For Rural Management courses available are BA/BSC/BBA, MBA/PGDM and PhD. Candidates can choose to pursue a Rural Management course as per their qualification and career interest.

Q: What is the eligibility criteria for MBA in Rural Management?

A: The eligibility criteria for MBA in Rural Management in graduation with minimum 50 per cent marks in aggregate (45 per cent for reserved category student. Candidates also have to clear an MBA entrance exam for selection.

Q: What is the admission procedure for MBA in Rural Management course?

A: The admission procedure for MBA in Rural Management is same as regular MBA, i.e. entrance exam such as IRMASAT, CAT, XAT, MAT, CMAT ATMA, etc., personal interview and group discussion.

Q: What is the average fees of an MBA in Rural Management course?

A: The average fees of an MBA in Rural Management course is INR 5 lakh. The fees ranges between INR 1 lakh (government colleges) to INR 20 lakh (private institutions).

Q: Which are the top colleges for MBA in Rural Management?

A: The top colleges for MBA in Rural Management includes IRMA, IIM Lucknow, XISS, Xavier School of Rural Management, KIIT School of Rural Management, Institute of Rural Management, Jaipur-Faculty of Management Studies and ISMR Pune among others.

Q: Is it mandatory to have a degree in agriculture in graduation for MBA in Rural Management?

A: It is not mandatory to have a degree in agriculture in graduation for MBA in Rural Management. However, that would be an added advantage for the aspirant in their career.

Q: What is the average salary offered during campus placements to PGDM Rural Management students at IIM Lucknow?

A: The average salary offered to PGP Agribusiness Management graduates during campus placements at IRMA is around INR 14 lakh per annum. The average package offered to the 2020-22 batch was INR 14.33 lakh per annum.

Q: What is the average salary offered during campus placements for PGP Agribusiness Management course at IIM Lucknow?

A: The average salary offered to PGP Agribusiness Management graduates during campus placements at IIM Lucknow is around INR 24-26 lakh per annum. The average package offered to the 2019-21 batch was INR 26 lakh per annum.

Q: Which are the top recruiters for MBA in Rural Management?

A: Top recruiters for MBA in Rural Management degree holders include Amul, National Dairy Development Board (NDDB), BAIF Development Research Foundation, ITC Limited, Tata Steel Ltd - Agrico, Tubes and Wires, NABARD, Gujarat Cooperative Milk Marketing Federation, Mahindra Agri Solutions, ADM Agro Industries, Mapro Foods, Mother Dairy Fruit & Vegetable Pvt Ltd, Pidilite Industries Ltd, etc.

Popular Rural Management Colleges in India

Following are the most popular Rural Management Colleges in India. Learn more about these Rural Management colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
4.08 L
3 LPA

#28 Shiksha Collections

2 Courses
3.44 L - 6.5 L
5.5 LPA

#20 Shiksha Collections

National Excellence Award for Campus Placement in Maharashtra for 2020 ICC
1 Course
4.4 L
4.85 LPA
1.8 L
4.0

Popular Private Rural Management Colleges in India

5.11 L - 6 L
5.0
1.2 L - 3 L
1.8 - 4.31 LPA
1 Course
7.2 L
9 LPA
2 Courses
2.4 L
4.7
2 Courses
1.2 L - 1.8 L
3.6 LPA
GIET crowned as Best University in Eastern India for campus placement at Asia Education Summit

Popular Rural Management UG Courses in India

Following are the most popular Rural Management UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Rural Management PG Courses in India

Following are the most popular Rural Management PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Comments

Why to choose Rural Management?

Reply to Education Guide

B

Bharat Rajpoot

Contributor-Level 9

a month ago

Pursuing an MBA in Rural Management advances a student's career, allowing them to pursue greater employment prospects in the agricultural and allied industries. A PGDM in Rural Management focuses on offering knowledge and case studies that help in the management of programmes in the rural sector....Pursuing an MBA in Rural Management advances a student's career, allowing them to pursue greater employment prospects in the agricultural and allied industries. A PGDM in Rural Management focuses on offering knowledge and case studies that help in the management of programmes in the rural sector. In the context of the rural industry, the training covers accounting, financial management, leadership abilities, and marketing knowledge. You can work in banks such as NABARD and Grameen Bank after completing your courses. You could also work as a rural development officer, a research officer, or a sales development manager, among other positions if you take up courses in rural management. The Institute of Rural Management Anand (IRMA) is the best college for you if you want to pursue rural management programme. The institute offers programmes such as Post Graduate Diploma in Management, Fellow programme in Management, Management Development, and others. Read more all about the IRMA at : https://www.shiksha.com/college/institute-of-rural-management-anand-28620.

What is the Entrance Exam for an MBA in Rural Management?

Reply to Education Guide

B

Bharat Rajpoot

Contributor-Level 9

a month ago

Students who pursue PGDM in Rural Management are taught how to apply management ideas to the rural sector. Rural managers design, organize, and direct development programmes to promote the sustainable, environmentally friendly, and equitable socio-economic development of rural areas, cooperatives...Students who pursue PGDM in Rural Management are taught how to apply management ideas to the rural sector. Rural managers design, organize, and direct development programmes to promote the sustainable, environmentally friendly, and equitable socio-economic development of rural areas, cooperatives, agribusiness, and related disciplines. Scores of entrance exams such as the CAT, MAT, GMAT, XAT, SNAP, ATMA, and others are required to admit students to Main Rural Management. To be considered for admission, you must have a minimum of a 50 percent aggregate in your undergraduate degree from a recognised board. The Institute of Rural Management Anand (IRMA) offers courses that focus on management problems and socio-economic realities of under-served communities. The experienced faculty members of IRMA build up thinkers and social workers of tomorrow for a better world. The institute uses CAT/XAT results to select candidates, followed by a Written Ability Test (What) and a Personal Interview (PI). Read more about IRMA, their courses and placement at : https://www.shiksha.com/college/institute-of-rural-management-anand-28620

A

Aditya Tanaji Katke

Contributor-Level 6

a month ago

The most popular MBA Rural Management Entrance in India are CAT and MAT. Every IIM takes in MBA students through the CAT exam.

Is a PGDM in Rural Management in Demand?

Reply to Education Guide

B

Bharat Rajpoot

Contributor-Level 9

a month ago

A PGDM in rural management is one of the most gratifying programmes that can lead to a variety of employment prospects. The course focuses on management fundamentals, agriculture development methods, and advanced applications that will improve the standard of living in rural areas. The Institute ...A PGDM in rural management is one of the most gratifying programmes that can lead to a variety of employment prospects. The course focuses on management fundamentals, agriculture development methods, and advanced applications that will improve the standard of living in rural areas. The Institute of Rural Management Anand (IRMA) offers PGDM courses to students to help them achieve sustainable, environmentally friendly, and equitable growth by applying their management expertise at the grassroots level. A course in this field is in high demand as students will have the opportunity to advance their careers in the developmental fields. Candidates can work in a variety of sectors after graduating from the institute like:
Non-Government Organizations (NGOs). Rural development projects of central and state governments. Rural development organizations. Rural development projects of corporate houses. Social research agencies. Rural-based voluntary agencies. For more detailed information visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620/placement.

A

Aditya Tanaji Katke

Contributor-Level 6

a month ago

The ongoing programmes like NREGS, NRHM, Watershed Mission, Rural Livelihood Mission, Skill Development Missions, etc. have great demand for rural sector managers who can play an important role in efficiently delivering key results in time.

Is an MBA in Rural Management really confined to only Rural Management or is it possible to move to other sectors?

Reply to Education Guide

B

Bharat Rajpoot

Contributor-Level 9

a month ago

The rural management MBA programme focuses on rural areas, cooperatives, agribusiness, and similar fields. The scope of an MBA in Rural Management, however, is broad and not limited to employment in the rural sector only. Regardless of the specialization, the focus of the MBA programme stays the ...The rural management MBA programme focuses on rural areas, cooperatives, agribusiness, and similar fields. The scope of an MBA in Rural Management, however, is broad and not limited to employment in the rural sector only. Regardless of the specialization, the focus of the MBA programme stays the same that is in any management specialisation, you are taught marketing, finance, human resources, and operations. When students enrol in courses in Rural Management, they receive instruction in all aspects of business and management, so the scope of employment is not restricted to rural areas only. The Institute of Rural Management Anand (IRMA) is one of the best management schools in the country where students can enrol to discover work prospects in a variety of fields. Students with a management Diploma from the institute will be hired by India's leading companies. Rural management graduates can work in marketing, finance, human resource development, sales, and business development management in a variety of companies. Read more at. https://www.shiksha.com/college/institute-of-rural-management-anand-28620.

A

Aditya Tanaji Katke

Contributor-Level 6

a month ago

There is no constraint whatsoever. And in most cases, students with rural management background understand the rural markets way better than their counterparts from mainstream management institutions. But corporate world is not what education in rural management prepares you for. It's aim is to p...There is no constraint whatsoever. And in most cases, students with rural management background understand the rural markets way better than their counterparts from mainstream management institutions. But corporate world is not what education in rural management prepares you for. It's aim is to provide management talent to institutions working in development space, or create social change engineers who spawn their own developmental organisations. I'd suggest go for a mainstream MBA if you want to have comparative advantages in corporate world.

Can I know what kind of placements are offered after PGDM in rural management?

Reply to Mohit

B

Bharat Rajpoot

Contributor-Level 9

2 months ago

Rural management is a field in which the experts explore the various aspects of management. After PGDM in Rural Management, many students take up the job in various organizations. It includes different sectors like Agriculture, banking, finance, marketing, animal husbandry, AI, dairy, horticultur...Rural management is a field in which the experts explore the various aspects of management. After PGDM in Rural Management, many students take up the job in various organizations. It includes different sectors like Agriculture, banking, finance, marketing, animal husbandry, AI, dairy, horticulture, forestry, fisheries, rural marketing and rural industries. For more detailed information visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.

S

Shivam Sagar

Contributor-Level 6

2 months ago

There are diverse profiles in which the students are offered different roles like Category Manager, Brand Manager, Area Manager, Assistant Manager (Marketing), Product Manager, etc. All these profiles are offered by different companies as per their requirement.

Can I know how do you go about identifying a suitable institute for PGDM in Rural Management?

Reply to Anisha Sharma

B

Bharat Rajpoot

Contributor-Level 9

2 months ago

There are a number of institutes offering PGDM in Rural Management. To get the best institute for rural management, you have to check their faculty, infrastructure, faculty experience, etc. You can use websites like Shiksha. Com to check the institute details at: https://www.shiksha.com/college/i...There are a number of institutes offering PGDM in Rural Management. To get the best institute for rural management, you have to check their faculty, infrastructure, faculty experience, etc. You can use websites like Shiksha. Com to check the institute details at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.

S

Shivam Sagar

Contributor-Level 6

2 months ago

To go about identifying a suitable institute some Basic Checklist should be taken care of
1. Date of establishment of the institute
2. Location of Institute
3. Quality of Faculty
4. Quality of Students
5. Rank of Institute vis-a-vis other institutes.

I want to know what are the various career opportunities for rural management graduates.

Reply to Ravi Sharma

B

Bharat Rajpoot

Contributor-Level 9

2 months ago

A rural management graduate can have multiple career options. A rural management graduate can find a job in rural marketing, project management, supply chain management, rural development, and natural resources management. They all require an individual to have good communication skills and excel...A rural management graduate can have multiple career options. A rural management graduate can find a job in rural marketing, project management, supply chain management, rural development, and natural resources management. They all require an individual to have good communication skills and excellent interpersonal skills. The math skills also help in developing realistic strategies for the management of natural resources, marketing, and budgeting. There are many various opportunities for a rural management graduate. For more information visit the official website of IRMA or visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.

S

Shivam Sagar

Contributor-Level 6

2 months ago

As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now & one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope ...As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now & one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope that answers your query!

I want to know if a PGDM in rural management is in demand.

Reply to Mohit

B

Bharat Rajpoot

Contributor-Level 9

2 months ago

Absolutely. If you are interested in rural management, then you are a passionate learner, and this is a good field to get into. In fact, there is a shortage of skilled people in this field and you will have lots of job opportunities. You should prepare yourself and know the latest development in ...Absolutely. If you are interested in rural management, then you are a passionate learner, and this is a good field to get into. In fact, there is a shortage of skilled people in this field and you will have lots of job opportunities. You should prepare yourself and know the latest development in this area. For more detail, about PGDM in Rural Management, you can visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.

S

Shivam Sagar

Contributor-Level 6

2 months ago

As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope th...As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope that answers your query!

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