Rural Management

Vipra ShrivastavaManager - Content
Rural Management refers to the study of rural economy, agribusiness, planning, organising and maintaining co-operatives and businesses in rural areas and related fields. This field offers a wide range of career opportunities for those who wish to improve the agriculture sector of the country and make it a major contributor in the economy beyond farming. Today, every sector in India is using advanced technology for effective use of resources to improve quality and production. It is only the agriculture sector, which is lagging behind. Rural Management courses offer the latest techniques and methodologies, which will greatly contribute to the improvement of the sector.
Rural Management courses are available at undergraduate, post graduate as well as PhD levels. At undergraduate level, courses available are BA/BSc in Rural Management, whereas at the postgraduate level, courses include MA/MSc in Rural Management and MBA/PGDM in Rural Management.
The MBA in Rural Management course includes study of various aspects like Cooperative Management, Social Management, Development Management, Rural Projects Management, Public Policy Management, etc. The course also include field-work for a considerable period of time, as it is the bed rock of this programme. Candidates interested in pursuing Rural Management must know that this programme is all about experiential learning.
The top most institute in India for Rural Management is the Institute of Rural Management, Anand (IRMA), which offers PGDM in Rural Management. Apart from IRMA, IIM Lucknow is well known for its PGP Agribusiness programme.
- Rural Management Eligibility Criteria
- 1.1 Rural Management Required Skillset
- Rural Management Entrance Exams and Admission
- Rural Management Syllabus
- Top Colleges in India Offering Rural Management Programme
- Rural Management Job Profiles and Top Recruiters
- Rural Management: Top Recruiters
- FAQs on Rural Management
Rural Management Eligibility Criteria
- For BA/BSc in Rural Management, the candidate must have completed Class 12 with a minimum of 50 per cent aggregate or equivalent from a recognised university or board.
- Candidate applying for MBA in Rural Management must have completed Bachelor’s degree in any discipline with minimum score of 50 per cent aggregate in average or equivalent from a university that is state or centrally recognised.
- For MSc courses in Rural Management, candidates must have 50 per cent in aggregate in relevant course at graduation level.
- For Doctoral degree in Rural Management, the candidate must have a relevant postgraduation degree with a minimum of 50 per cent in aggregate from a recognised university.
Rural Management Required Skillset
To excel in rural management, one not only needs have good professional and managerial skills but also a few personal qualities like strong will, empathy, commitment and integrity. Apart from these traits, students should must possess the basic skills and traits required for MBA. Some of them are listed below:
Rural Management: Required Skillset |
|
---|---|
Sharp analytical skills and reasoning skills |
Ability to drive a project |
Strong at mathematics |
Team spirit |
Leadership qualities |
Strong communication skills |
Innovative and foresight |
Strong willed and self-driven |
Rural Management Entrance Exams and Admission
Rural Management admission process includes a common entrance test for management and group discussion and personal interview. IRMA’s admission process include a test on “Issues of Social Concern”, conducted by the institute for candidates having valid CAT or XAT score. Top entrance exams for MBA in Rural Management are listed below:
Rural Management Syllabus
The syllabus of rural management programme includes all aspects of Rural Economy and Business such as Microeconomics, Finance, Research, Marketing, Development, Operations, Productions, etc. and field work. We have listed below the course curriculum of IRMA’s Post Graduate Diploma in Rural Management, as it is the best and most exhaustive rural management programme in India.
Rural Management Core subjects - First year |
|
---|---|
Microeconomics |
Production & Operations Management |
Financial Accounting |
Operations Research |
Individual and Group Behaviour |
Development Theories |
Business Statistics & Analytics |
Written & Oral Communication |
Rural Society and Polity |
Cost & Management Accounting |
Managerial Analysis & Communication |
Human Resources Management |
Environmental & Livelihood Systems |
Marketing Research & Analytics |
Research Methods |
Management Information Systems |
Macroeconomics |
Financial Management II |
Financial Management I |
Green Business & Sustainable Development |
Marketing Management |
Strategic Procurement in Agribusiness |
Organizational Structure & Design |
Rural Development |
Rural Management Core subjects - Second year |
|
Strategic Management |
Values and Ethics in Management |
Legal Environment of Business |
Agriculture Input Marketing |
Collective Action and Cooperation |
Project Management |
Services Marketing |
Managing Collective Enterprises |
Rural Management Elective courses |
|
Rural Development Management Group |
Rural Enterprise Management Group |
Dairy Development |
Agribusiness |
Social Marketing |
Brand Management |
Corporate Social Responsibility |
Consumer Behaviour |
Cost Benefit Analysis |
E-Business for Rural Enterprises |
Development and Rural Communication |
Entrepreneurship |
Economic Environment and Policy |
Investment Analysis and Portfolio Management |
Geo-Informatics for Rural Management |
Promotional Strategy |
Governance and Development |
Sales and Distribution Management |
ICT for Development |
Service Operations Management |
International Trade |
Six Sigma |
Management of Change |
Strategic Management of Innovation and Technology |
Micro-Finance |
Strategic Marketing and Planning |
Public Policy Analysis |
Supply Chain Management |
Rural Innovations |
Taxation |
Public Policy & Marketing |
Total Quality Management |
Management Planning and Control |
Understanding Negotiation |
Critical Perspective on Organizations |
Econometric Methods for Impact Evaluation & Development Consulting |
Top Colleges in India Offering Rural Management Programme
There are about 140 MBA colleges in India offering Rural Management programme. Listed below are some of the popular MBA colleges for Rural Management:
Institute |
Rural Management Course |
Fees (in INR) |
---|---|---|
PGDM Rural Management |
15.17 lakh |
|
PGP Agribusiness |
19 lakh |
|
PGDM - Rural Management |
13 lakh |
|
MBA in Agribusiness Management |
7.59 lakh |
|
MBA in Rural Management |
7.22 lakh |
|
MBA in Rural Management |
15.5 lakh |
|
Institute of Rural Management, Jaipur-Faculty of Management Studies |
PGDM - Rural Management |
7.2 lakh |
PGDM - Rural Management |
8.93 lakh |
|
MBA in Rural & Agribusiness Management |
5 lakh |
|
MBA with Rural Management as specialisation |
1.7 lakh |
|
MBA with Rural Management as specialisation |
2.70 lakh |
Also Read: List of Rural Management colleges in India
Rural Management Job Profiles and Top Recruiters
A rural management degree holder is eligible for every managerial role in business domains that deal with agricultural products or rural manufacturing. The degree is also useful for those looking for jobs in rural banks, rural cooperatives as well as government and non-government organisations. While a graduate level candidate is hired at executive level, PG/MBA degree holder is hired for managerial and senior posts. Some of the job profiles are listed below:
Regional Manager: A Regional Manager oversees, maintain and maximise operational practices of the business in a particular area making sure that each branch is running smoothly, efficiently and meets the revenue target. Average salary of a Regional Manager in India is INR 11 lakh per annum.
Sales Manager: A Sales Manager’s role is to lead the sales team in bringing maximum clients to the business. The role also includes guiding and training team members, setting goals and assigning territories. Average salary of a Sales Manager in India is INR 5 lakh per annum.
Marketing Manager: Marketing Manager’s role is all about performing marketing activities like product promotion, branding, new product development, market study, customer relationship, PR, etc. Average salary of a Marketing Manager in India is INR 6.75 lakh per annum.
Project Manager: Project Manager is responsible for leading and completion of the project in time with least cost. This includes planning, execution and management of resources and day-to-day activities. The role of a project manager also includes recruiting and building project teams, as well as making projections about risks and uncertainties. Average salary of a Project Manager in India is INR 11 lakh per annum.
General Manager: The General Manager looks after the overall functioning of a business organization, that the business activities are optimum on a given day, are cost effective and comply by the rules. Average salary of a General Manager in India is INR 23 lakh per annum.
Supply Chain Manager: The main role of a Supply Chain Manager is to ensure movement of goods from the manufacturing unit to the supplier and eventually, to the customer. It includes, planning, transportation, inventory control, management and analysis. Average salary of a Supply Chain Manager in India is INR 8.90 lakh per annum.
Operations Manager: The Operations Manager is an individual who is assigned the duty of ensuring that the daily operations of a business are running efficiently and effectively. It is for the operations manager to see that the service or product meets the expectation of customers and clients. Average salary of a Regional Manager in India is INR 7.66 lakh per annum.
Salary source: Payscale
Rural Management: Top Recruiters
Agribusiness firms and banks hire rural management graduates in large numbers for their branches in rural area. Some of the top recruiters for Rural Management degree holders are listed below.
Rural Management: Top Recruiters |
|
---|---|
1. Amul |
2. Bihar Rural Livelihoods Promotion Society – JEEVIKA |
3. National Dairy Development Board (NDDB) |
4. Vedanta CSR |
5. BAIF Development Research Foundation |
6. ITC Limited |
7. ICICI Bank |
8. SBI |
9. IDFC Bank Ltd |
10. Tata Steel Ltd - Agrico, Tubes and Wires, Jamshedpur |
11. LIC |
12. NABARD |
13. Mahindra Agri Solutions |
14. Pidilite Industries Ltd |
15. Godrej Agrovet Limited |
16. Gujarat Cooperative Milk Marketing Federation |
17. MuthootFincorp |
18. IndusInd Bank Limited |
19. Mapro Foods |
20. Mother Dairy Fruit & Vegetable Pvt Ltd |
21. ADM Agro Industries |
22. Supermarket Grocery Supplied Pvt Ltd |
23. Cargill |
24. Tolaram Group |
FAQs on Rural Management
Q: What is Rural Management?
Q: What is the scope of Rural Management?
Q: What are the courses available in Rural Management?
Q: What is the eligibility criteria for MBA in Rural Management?
Q: What is the admission procedure for MBA in Rural Management course?
Q: What is the average fees of an MBA in Rural Management course?
Q: Which are the top colleges for MBA in Rural Management?
Q: Is it mandatory to have a degree in agriculture in graduation for MBA in Rural Management?
Q: What is the average salary offered during campus placements to PGDM Rural Management students at IIM Lucknow?
Q: What is the average salary offered during campus placements for PGP Agribusiness Management course at IIM Lucknow?
Q: Which are the top recruiters for MBA in Rural Management?
Popular Rural Management Colleges in India
Popular Private Rural Management Colleges in India
Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)ISMR - International School of Management & Research
- Post Graduate Diploma in Management (PGDM)ISMR - International School of Management & Research
- Master of Business Administration (MBA)Suryadatta Institute of Management and Mass Communication (SIMMC)
- Master of Business Administration (MBA)Prin. N.G. Naralkar Institute of Career Development and Research
- Master of Business Administration (MBA)Jayawantrao Sawant Institute of Management and Research
- MBA in Rural ManagementKIIT School of Rural Management, Kalinga Institute of Industrial Technology
- Master of Business Administration (MBA)Amity University, Kolkata
- Master of Business Administration (MBA)Dr. D. Y. Patil Institute of Management and Research
- MBA in Rural ManagementXavier School of Rural Management, Xavier University Bhubaneswar
- Master of Business Administration (MBA)S.B Patil Institute of Management, Pimpri Chinchwad Educations Trust's
Popular Rural Management UG Courses in India
UG Courses
- BBA
11 Colleges
- UG Diploma
6 Colleges
- B.A.
2 Colleges
- B.E. / B.Tech
1 College
- BBM/BMS
1 College
Popular Rural Management PG Courses in India
PG Courses
- MBA/PGDM
113 Colleges
- PG Diploma
12 Colleges
- M.A.
4 Colleges
- Executive MBA/PGDM
3 Colleges
- MMS
1 College
News & Updates
May 17, 2022
May 17, 2022
May 17, 2022
Comments
Pursuing an MBA in Rural Management advances a student's career, allowing them to pursue greater employment prospects in the agricultural and allied industries. A PGDM in Rural Management focuses on offering knowledge and case studies that help in the management of programmes in the rural sector....Pursuing an MBA in Rural Management advances a student's career, allowing them to pursue greater employment prospects in the agricultural and allied industries. A PGDM in Rural Management focuses on offering knowledge and case studies that help in the management of programmes in the rural sector. In the context of the rural industry, the training covers accounting, financial management, leadership abilities, and marketing knowledge. You can work in banks such as NABARD and Grameen Bank after completing your courses. You could also work as a rural development officer, a research officer, or a sales development manager, among other positions if you take up courses in rural management. The Institute of Rural Management Anand (IRMA) is the best college for you if you want to pursue rural management programme. The institute offers programmes such as Post Graduate Diploma in Management, Fellow programme in Management, Management Development, and others. Read more all about the IRMA at : https://www.shiksha.com/college/institute-of-rural-management-anand-28620.
What is the Entrance Exam for an MBA in Rural Management?
Students who pursue PGDM in Rural Management are taught how to apply management ideas to the rural sector. Rural managers design, organize, and direct development programmes to promote the sustainable, environmentally friendly, and equitable socio-economic development of rural areas, cooperatives...Students who pursue PGDM in Rural Management are taught how to apply management ideas to the rural sector. Rural managers design, organize, and direct development programmes to promote the sustainable, environmentally friendly, and equitable socio-economic development of rural areas, cooperatives, agribusiness, and related disciplines. Scores of entrance exams such as the CAT, MAT, GMAT, XAT, SNAP, ATMA, and others are required to admit students to Main Rural Management. To be considered for admission, you must have a minimum of a 50 percent aggregate in your undergraduate degree from a recognised board. The Institute of Rural Management Anand (IRMA) offers courses that focus on management problems and socio-economic realities of under-served communities. The experienced faculty members of IRMA build up thinkers and social workers of tomorrow for a better world. The institute uses CAT/XAT results to select candidates, followed by a Written Ability Test (What) and a Personal Interview (PI). Read more about IRMA, their courses and placement at : https://www.shiksha.com/college/institute-of-rural-management-anand-28620
The most popular MBA Rural Management Entrance in India are CAT and MAT. Every IIM takes in MBA students through the CAT exam.
Is a PGDM in Rural Management in Demand?
A PGDM in rural management is one of the most gratifying programmes that can lead to a variety of employment prospects. The course focuses on management fundamentals, agriculture development methods, and advanced applications that will improve the standard of living in rural areas. The Institute ...A PGDM in rural management is one of the most gratifying programmes that can lead to a variety of employment prospects. The course focuses on management fundamentals, agriculture development methods, and advanced applications that will improve the standard of living in rural areas. The Institute of Rural Management Anand (IRMA) offers PGDM courses to students to help them achieve sustainable, environmentally friendly, and equitable growth by applying their management expertise at the grassroots level. A course in this field is in high demand as students will have the opportunity to advance their careers in the developmental fields. Candidates can work in a variety of sectors after graduating from the institute like:
Non-Government Organizations (NGOs). Rural development projects of central and state governments. Rural development organizations. Rural development projects of corporate houses. Social research agencies. Rural-based voluntary agencies. For more detailed information visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620/placement.
The ongoing programmes like NREGS, NRHM, Watershed Mission, Rural Livelihood Mission, Skill Development Missions, etc. have great demand for rural sector managers who can play an important role in efficiently delivering key results in time.
Is an MBA in Rural Management really confined to only Rural Management or is it possible to move to other sectors?
The rural management MBA programme focuses on rural areas, cooperatives, agribusiness, and similar fields. The scope of an MBA in Rural Management, however, is broad and not limited to employment in the rural sector only. Regardless of the specialization, the focus of the MBA programme stays the ...The rural management MBA programme focuses on rural areas, cooperatives, agribusiness, and similar fields. The scope of an MBA in Rural Management, however, is broad and not limited to employment in the rural sector only. Regardless of the specialization, the focus of the MBA programme stays the same that is in any management specialisation, you are taught marketing, finance, human resources, and operations. When students enrol in courses in Rural Management, they receive instruction in all aspects of business and management, so the scope of employment is not restricted to rural areas only. The Institute of Rural Management Anand (IRMA) is one of the best management schools in the country where students can enrol to discover work prospects in a variety of fields. Students with a management Diploma from the institute will be hired by India's leading companies. Rural management graduates can work in marketing, finance, human resource development, sales, and business development management in a variety of companies. Read more at. https://www.shiksha.com/college/institute-of-rural-management-anand-28620.
There is no constraint whatsoever. And in most cases, students with rural management background understand the rural markets way better than their counterparts from mainstream management institutions. But corporate world is not what education in rural management prepares you for. It's aim is to p...There is no constraint whatsoever. And in most cases, students with rural management background understand the rural markets way better than their counterparts from mainstream management institutions. But corporate world is not what education in rural management prepares you for. It's aim is to provide management talent to institutions working in development space, or create social change engineers who spawn their own developmental organisations. I'd suggest go for a mainstream MBA if you want to have comparative advantages in corporate world.
Can I know what kind of placements are offered after PGDM in rural management?
Rural management is a field in which the experts explore the various aspects of management. After PGDM in Rural Management, many students take up the job in various organizations. It includes different sectors like Agriculture, banking, finance, marketing, animal husbandry, AI, dairy, horticultur...Rural management is a field in which the experts explore the various aspects of management. After PGDM in Rural Management, many students take up the job in various organizations. It includes different sectors like Agriculture, banking, finance, marketing, animal husbandry, AI, dairy, horticulture, forestry, fisheries, rural marketing and rural industries. For more detailed information visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.
There are diverse profiles in which the students are offered different roles like Category Manager, Brand Manager, Area Manager, Assistant Manager (Marketing), Product Manager, etc. All these profiles are offered by different companies as per their requirement.
Can I know how do you go about identifying a suitable institute for PGDM in Rural Management?
There are a number of institutes offering PGDM in Rural Management. To get the best institute for rural management, you have to check their faculty, infrastructure, faculty experience, etc. You can use websites like Shiksha. Com to check the institute details at: https://www.shiksha.com/college/i...There are a number of institutes offering PGDM in Rural Management. To get the best institute for rural management, you have to check their faculty, infrastructure, faculty experience, etc. You can use websites like Shiksha. Com to check the institute details at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.
To go about identifying a suitable institute some Basic Checklist should be taken care of
1. Date of establishment of the institute
2. Location of Institute
3. Quality of Faculty
4. Quality of Students
5. Rank of Institute vis-a-vis other institutes.
I want to know what are the various career opportunities for rural management graduates.
A rural management graduate can have multiple career options. A rural management graduate can find a job in rural marketing, project management, supply chain management, rural development, and natural resources management. They all require an individual to have good communication skills and excel...A rural management graduate can have multiple career options. A rural management graduate can find a job in rural marketing, project management, supply chain management, rural development, and natural resources management. They all require an individual to have good communication skills and excellent interpersonal skills. The math skills also help in developing realistic strategies for the management of natural resources, marketing, and budgeting. There are many various opportunities for a rural management graduate. For more information visit the official website of IRMA or visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.
As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now & one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope ...As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now & one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope that answers your query!
I want to know if a PGDM in rural management is in demand.
Absolutely. If you are interested in rural management, then you are a passionate learner, and this is a good field to get into. In fact, there is a shortage of skilled people in this field and you will have lots of job opportunities. You should prepare yourself and know the latest development in ...Absolutely. If you are interested in rural management, then you are a passionate learner, and this is a good field to get into. In fact, there is a shortage of skilled people in this field and you will have lots of job opportunities. You should prepare yourself and know the latest development in this area. For more detail, about PGDM in Rural Management, you can visit at: https://www.shiksha.com/college/institute-of-rural-management-anand-28620.
As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope th...As there is a huge potential for businesses to grow in Rural India & as 60 % of India resides in rural areas that's why PGDM in Rural Management has been in demand for some years now one of the best institutes for the same would be IRMA, Anand, XISS Ranchi, XIMB Bhubaneswar, among others. Hope that answers your query!
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