CRM (Customer Relationship Management)

Customer Relationship Management (CRM) can be defined as the practices, strategies and technologies used by different companies to improve customer service relationships. Customer relationship managers analyse customer interactions and data throughout the customer lifecycle to assist in customer retention and driving sales growth. A company’s Customer data includes information like customer/company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.

CRM course eligibility

• There are mostly MBA courses for CRM. Admission to any of the MBA programme requires passing Common Admission Test (CAT) along with graduate degree from a recognized college and university. However, other business schools requires passing either CAT, XAT, GMAT or MAT each of which qualifies candidates for entrance into any management institutions in India.
• Apart from these entrance tests there are few business schools which conducts aptitude test individually. Short listed candidates in these tests may ask to appear for additional GD and PI rounds.
• Many B-schools offer admission to a candidate on the basis of the cumulative scores of the Entrance Exam, GD/PIs, and sometimes work experience.

Skills required

For an effective Customer Relationship Manager, professionals require skills other than academic excellence as well. These skills not only help the managers to retain customers but also in building a good brand value of the organization. The skills required are:

• Critical thinking
• Excellent communication and presentation skills
• Empathetic approach coupled with great negotiation skills
• Effective time management and pro-active approach
• Substantial technical know-how

 Customer Relationship Management Syllabus

Syllabus of Customer Relationship Management as prescribed by various Universities and Colleges.

Year I – Subjects of Study
Principles of Management and Organizational Behaviour	Managerial Economics
Accounting and Finance for Managers	Marketing Management
Human Resource Management	Quantitative Techniques for Management
Research Methods for Management	Corporate Communication
Operations Management
Year II – Subjects of Study
Retail Operations Management	Relationship Marketing
Strategic Customer Relations Management	Virtual Marketing
Customer Relationship Management	Sales and Distribution Management
Marketing of Services	Business Environment and Ethics
Strategic Management

CRM Job Profiles

As CRM is an essential part of every business, job seekers and employers are more interested in job profiles after completing a course in the similar domain. Take a look at the following job profiles in CRM.

Designation	Salary Range
Operations Manager	Rs 3,03,000 - Rs 20,00,000
Assistant Manager, Customer Service	Rs 2,64,000 - Rs 9,28,000
Customer Service Representative (CSR)	Rs 1,43,000 - Rs 4,49,000
Operations Team Leader	Rs 2,48,000 - Rs 8,89,000
Service Delivery Manager	Rs 4,59,000 - Rs 20,00,000
Relationship Manager	Rs 2,07,000 - Rs 8,30,000
Customer Service Associate	Rs 1,46,000 - Rs 4,00,000
Assistant Operations Manager	Rs 2,97,000 - Rs 10,00,000
Area Sales Manager	Rs 2,98,000 - Rs 10,00,000
Customer Service Manager	Rs 2,64,000 - Rs 20,00,000

Top Companies hiring CRM Professionals

Salaries earned by CRM professionals typically vary on the candidate’s job profile and the companies. After completing a CRM course, candidates can seek jobs in the following companies across the country and globe.

Salesforce	Pega
Microsoft	Oracle
Zendesk	SAP
Lithium	freshdesk
CRMNext	SugarCRM
HSBC	Concentrix Corporation
Amazon.com Inc	Techmahindra Ltd
24/7 Customer	Wipro
Tata Consultancy Services Limited	Teleperformance

 

 

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Following are the most popular CRM (Customer Relationship Management) UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular CRM (Customer Relationship Management) PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

Following are the most popular CRM (Customer Relationship Management) Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.