CRM (Customer Relationship Management)

Updated on Aug 23, 2022 04:49 IST
Akash Tomer

Akash TomerManager - Content

Customer Relationship Management (CRM) can be defined as the practices, strategies and technologies used by different companies to improve customer service relationships. Customer relationship managers analyse customer interactions and data throughout the customer lifecycle to assist in customer retention and driving sales growth. A company’s Customer data includes information like customer/company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.

CRM course eligibility

  • There are mostly MBA courses for CRM. Admission to any of the MBA programme requires passing Common Admission Test (CAT) along with graduate degree from a recognized college and university. However, other business schools requires passing either CAT, XAT, GMAT or MAT each of which qualifies candidates for entrance into any management institutions in India.
  • Apart from these entrance tests there are few business schools which conducts aptitude test individually. Short listed candidates in these tests may ask to appear for additional GD and PI rounds.
  • Many B-schools offer admission to a candidate on the basis of the cumulative scores of the Entrance Exam, GD/PIs, and sometimes work experience.

Skills required

For an effective Customer Relationship Manager, professionals require skills other than academic excellence as well. These skills not only help the managers to retain customers but also in building a good brand value of the organization. The skills required are:

  • Critical thinking
  • Excellent communication and presentation skills
  • Empathetic approach coupled with great negotiation skills
  • Effective time management and pro-active approach
  • Substantial technical know-how

 Customer Relationship Management Syllabus

Syllabus of Customer Relationship Management as prescribed by various Universities and Colleges.

Year I – Subjects of Study

Principles of Management and Organizational Behaviour

Managerial Economics

Accounting and Finance for Managers

Marketing Management

Human Resource Management

Quantitative Techniques for Management

Research Methods for Management

Corporate Communication

Operations Management

 

Year II – Subjects of Study

Retail Operations Management

Relationship Marketing

Strategic Customer Relations Management

Virtual Marketing

Customer Relationship Management

Sales and Distribution Management

Marketing of Services

Business Environment and Ethics

Strategic Management

 

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CRM Job Profiles

As CRM is an essential part of every business, job seekers and employers are more interested in job profiles after completing a course in the similar domain. Take a look at the following job profiles in CRM.

Designation

Salary Range

Operations Manager

Rs 3,03,000 - Rs 20,00,000

Assistant Manager, Customer Service

Rs 2,64,000 - Rs 9,28,000

Customer Service Representative (CSR)

Rs 1,43,000 - Rs 4,49,000

Operations Team Leader

Rs 2,48,000 - Rs 8,89,000

Service Delivery Manager

Rs 4,59,000 - Rs 20,00,000

Relationship Manager

Rs 2,07,000 - Rs 8,30,000

Customer Service Associate

Rs 1,46,000 - Rs 4,00,000

Assistant Operations Manager

Rs 2,97,000 - Rs 10,00,000

Area Sales Manager

Rs 2,98,000 - Rs 10,00,000

Customer Service Manager

Rs 2,64,000 - Rs 20,00,000

Top Companies hiring CRM Professionals

Salaries earned by CRM professionals typically vary on the candidate’s job profile and the companies. After completing a CRM course, candidates can seek jobs in the following companies across the country and globe.

Salesforce

Pega

Microsoft

Oracle

Zendesk

SAP

Lithium

freshdesk

CRMNext

SugarCRM

HSBC

Concentrix Corporation

Amazon.com Inc

Techmahindra Ltd

24/7 Customer

Wipro

Tata Consultancy Services Limited

Teleperformance

 

 

Popular CRM (Customer Relationship Management) Colleges in India

Following are the most popular CRM (Customer Relationship Management) Colleges in India. Learn more about these CRM (Customer Relationship Management) colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
2.5 L - 6 L
3.1 LPA
3.6 K
6 K - 7 K
6.15 L
3.91 LPA

Popular Private CRM (Customer Relationship Management) Colleges in India

2.5 L - 6 L
3.1 LPA
3.6 K
6 K - 7 K
6.15 L
3.91 LPA

Popular CRM (Customer Relationship Management) UG Courses in India

Following are the most popular CRM (Customer Relationship Management) UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular CRM (Customer Relationship Management) PG Courses in India

Following are the most popular CRM (Customer Relationship Management) PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Popular CRM (Customer Relationship Management) Specializations in India

Following are the most popular CRM (Customer Relationship Management) Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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