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Career as Digital Marketing Manager

With the advent of the internet, the world is now getting digitized in every possible way. Businesses have shifted online and organizations are promoting their products and services through digital marketing, thus, making it one of the booming career options these days. With many striking features such as cost-effectiveness, flexibility, instant response, effectiveness, convenience, digital marketing is making a great impact in the world of marketing as well as advertising. This exciting career option has an ever-evolving landscape that gives you the opportunity to explore the latest technological inventions along with maximizing your earning potential.

Job Profile

Career as Digital Marketing Manager
By enrolling in one more advanced digital marketing courses, you will increase your chances of employability while opening yourself to potential brands that are looking for skilful upstarts to push their marketing efforts forward. You may also focus on a specific area of digital marketing.

Major Roles in Digital Marketing

  • Digital Marketing Manager

This is the highest position in the field of Digital Marketing. To attain this position, the candidate must have at least 5 to 7 years of experience in this field. The Digital Marketing Manager looks after the entire marketing development, plans strategies for digital marketing campaigns, drives traffic, makes necessary improvements in the website regularly.

  • Web Developer & Web Designer

A Web Developer or Designer is responsible for designing, coding as well as modifying websites, making them more appealing and user-friendly.

  • Social Media Manager

Social Media Managers need to keep a check on the latest social media trends and plan strategies accordingly. They need to coordinate with their content team on a regular basis, creating top-quality contents or videos. A lot of creativity is required for this job role and they must know about all social media platforms.

  • SEO Expert

SEO experts make sure that the website of their company has good visibility over the web. They are responsible for increasing traffic on the website and improving Google rankings. 

  • PPC Expert

The ads that pop up on the screen while you are browsing through the websites are created by PPC experts. These ads can generate a lot of leads for the company. A PPC expert is supposed to manage landing pages, refine PPC keywords, generate reports, split ad groups, provide suggestions for graphics and ad copies, etc.

  • Content Marketer

If you have good writing skills then this is a great profession for you. To get into content marketing, a candidate must be creative and have an impeccable knowledge of the English language.


  • Other Roles

There are various other roles in digital marketing which depend upon the company and its requirements. Some of them are:

  • E-Commerce Manager

  • CRM Manager

  • Analytics Manager

  • Email Marketing Manager

  • Digital Agency Account Director


There is a constant hike in the salaries of digital marketing professionals over the years depending on their skill and experience.

Name of the job role


PPC Analyst

Rs 2.5 to 6 lakh per annum

SEO Specialist

Rs 2.5 to 8 lakh per annum

Social Media Marketer

Rs 2 to 10 lakh per annum

Content Marketer

Rs 2 to 15 lakh per annum

Digital Campaign Management Expert

Rs 3 to 20 lakh per annum

Graphic Designer

Rs 2.5 to 15 lakh per annum

Web Designer

Rs 3 to 20 lakh per annum

Future Growth Prospects and How to get there faster

There is no specific career path for entering the digital marketing domain and creating your mark. Thanks to the availability of innumerable short-term online and offline courses, this career is open for students and professionals from diverse backgrounds. The multiple career options in digital marketing come with enormous opportunities for growth and promotion. Any job role in the field of digital marketing gives the candidate enough flexibility to try and experiment with a number of techniques to see what works best for the brand.

Be it a Brand Manager, content creator, an email marketer or SEO specialist, when you enter the field of digital marketing, you have to be imaginative to respond to the current trends in the industry in order to achieve the marketing goals of the company. There is no need to have a special degree to make a career in digital marketing but a certification course in digital marketing will help you to enhance your future prospects. Finding your dream job will become much easier as you will have better chances over others.

Since this field is all about the internet, a digital marketing professional needs to constantly learn about the changing social media trends, updates made in the Google Search Algorithm as well as ranking system and other relevant technological trends. 

Pros and Cons of being a Digital Marketing Professional


  • Kickstart your career without much investment

  • Evolving industry that has promising scope

  • Higher job prospects

  • Your creative skills are sharpened


  • Need to be flexible and be continually updating your knowledge

  • Have to face extensive competition in the industry

  • Needs extensive knowledge of the field and sufficient practical experience

How do I get there?

A Digital Marketing professional may start out with a Bachelor’s degree in Information Technology or Computer Science. A Master’s degree in Information Technology or Business Administration may make a difference, giving you higher pay and better employability. To get in-depth knowledge of digital marketing, you must enrol in regular or online diploma courses in digital marketing which will offer you decent chances of employment. Individuals from any stream having knowledge of computers can opt for these courses.

To attain success, a digital marketing professional should have knowledge and experience in any of the following:

  • Programming (HTML, CSS, JavaScript)

  • Search Engine Optimization (SEO/SEM)

  • Marketing

  • Business

  • E-Commerce

  • Ad Serving tools (Atlas, DART)

  • Web Analytics tools (Google Analytics, WebTrends, NetInsight, Omniture, etc.)

How much does it cost?

Different institutes have different fee structures for digital marketing courses. The fees usually range from Rs 30,000 to Rs 80,000 which is quite affordable.

What are the Top Institutes where one should be studying to become a digital marketing professional?

Name of Institutes

Programme Fees 

Delhi School of Internet Marketing, New Delhi

Rs. 49,900 + Taxes

NIIT Digital Marketing, India

Rs. 76,000 + 18% GST

All India Management Association, New Delhi

Rs. 36,000 + 18% GST

Digital Vidya, an online digital marketing program

Rs. 49,900 + 18% GST

Digital Academy in India, Gurgaon

Rs. 34,900 + 18% GST

Learning Catalyst, Mumbai

Rs. 35,000 approx.

Books and other Study Material

Some of the books that can help enhance one’s knowledge in the field are listed below.

  1. Practical guide to data driven content marketing by SEMrush

  2. Beginner’s guide to SEO by Moz

  3. Data driven content marketing by Uberflip

  4. How to use data visualization to win over your audience by Hubspot

  5. The marketer’s guide to Facebook by Contently

  6. Conversations not campaigns by Marketo

What if this career does not work out for me? What are the other options for a person with these credentials?

To give an edge to your career, you may choose any of the specialisations in digital marketing that have been listed above. However, apart from this, you may also go for some other interesting options like a professional blogger, freelancer, YouTuber or start your own digital marketing agency.

Other careers of your interests

Content on this page is by Career Expert
Mrs. Kum Kum Tandon
MA (Psychology), M.Ed, Diploma in Educational Psychology, Vocational Guidance & Counseling (NCERT, Delhi) | View Complete Profile

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