Advertising in India

The future trends in the advertising industry that could impact careers is that, the industry is increasingly digital, data-driven, and personalized. Expect continued growth in social media marketing, influencer marketing, programmatic advertising, and content marketing.

Starting salaries vary depending on factors like experience, specialization, location, and company size. Entry-level roles might start around INR 4-6 Lacs per annum, with scope for growth based on performance and skill development.

Moroever, Advertising is a stable career option. Mobile advertising has been on growth and is projected to become a market of INR 304 billion by 2023. Thus, candidates can find several job opportunities in the Advertising industry. 

Opportunities for employment in the advertising field include positions in private advertising agencies and the advertising divisions of both private and public sector organisations.  Newspapers, journals, magazines, commercial programming on radio and television, market research firms, and other publications may also have possibilities for job seekers.

Additionally, one can work as a freelancer. Some of the top positions available in this industry are advertising manager, sales manager, public relations director, creative director, copywriter and marketing communications manager.

Also Read: How to make money as a freelancer?

Students can have a look at the table below to learn the main entrance exams for admission to Advertising courses:

Leading institutions include Mudra Institute of Communications (MICA), Symbiosis Institute of Media and Communication (SIMC), Xavier Institute of Communication (XIC), Indian Institute of Mass Communication (IIMC), and many more. Consider factors like curriculum, faculty, industry connections, placement records, and alumni network when choosing a college.

Core subjects in Advertising courses often include copywriting, graphic design, media planning and buying, digital marketing, branding, consumer behavior, market research, communication skills, and business foundations. Specific topics may vary depending on the program.

After 10th in India, advertising course options are limited. Some institutes offer Diploma programs in related fields like mass communication or graphic design, but a full-fledged advertising program typically requires completion of 12th grade or a bachelor's degree. Focus on building foundational skills like writing, design, and critical thinking through general education while exploring online resources and internships to gain an edge in the future.