Banaras Hindu University

Retail management is an integrated part of the supply chain management. A few years back, retail has been just the selling of goods in market places, stores, door-to-door and by hand delivery. But now, the trend has been changed in the retail market.
Now, the retail industries are establishing the network marketing by online shopping, through the websites and other technology, electronic payments and delivery through the courier and other services. Now, the retail management has come in the form of separate specialization.
Scope
Retail Industry is one of the fastest growing & challenging industries in the world & contributes the economic growth of the country. During the past few years in the retail sector, the demand for skilled professionals has increased. The retail management is the right career for those having the interest in merchandise, market & marketing, sales, advertising, campaigning and market research.
The Job opportunities are available in this field such as departmental stores, advertising agencies, supply chains, supermarkets, etc. Retailing involves a direct communication with the customer & coordinating the business activities. Those are specialists in retail management are known as Retail Managers.