Digital Marketing

Yes, pursuing a digital marketing course alongside web designing and development can be very valuable. Here are a few reasons why:
Complementary Skillset: Digital marketing and web design/development go hand-in-hand. A good digital marketing campaign requires a well-designed and optimized website. By pursuing a digital marketing course alongside web design/development, you will have a more comprehensive skillset that can help you create more effective websites and marketing campaigns. Versatility: Having skills in both web design/development and digital marketing can make you more versatile in the job market. You can apply for jobs in both fields and have a wider range of career opportunities. Business Perspective: Digital marketing is a crucial component of any business, and understanding it can give you a better perspective on how your web design/development work fits into the overall business strategy. Freelance Opportunities: Pursuing a digital marketing course alongside web design/development can allow you to offer a wider range of services to clients as a freelancer. You can offer complete website design and marketing packages, making you more competitive in the freelance market.

When selecting an institute for a digital marketing course, there are several parameters you should keep in mind to ensure that you choose a reputable and high-quality programme. Here are some parameters to consider:
Curriculum: Look for an institute that offers a comprehensive and up-to-date curriculum that covers all aspects of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, email marketing, analytics, and mobile marketing. Faculty: Check the qualifications and experience of the institutes faculty members. Look for instructors who have real-world experience in the digital marketing industry and who can provide practical insights and examples. Reputation: Research the institutes reputation in the industry. Look for reviews and ratings from past students, and check the institutes accreditation and affiliations. Practical training: Digital marketing is a practical field, so it's essential to choose an institute that provides hands-on training and real-world experience. Look for programs that offer opportunities to work on live projects or internships. Placement opportunities: Check if the institute has a good track record of placing students in relevant digital marketing jobs. Look for programs that offer career counseling and networking opportunities. Fees and duration: Consider the fees and duration of the programme. Look for programs that offer a balance between affordability and quality. Also, consider the duration of the programme and whether it fits your schedule and career goals.

After completing your BBA there are several ways to join the digital marketing field. Here are some steps you can take:
Gain relevant skills: Digital marketing requires a range of skills, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and analytics. Consider taking online courses or attending workshops to develop your skills in these areas. Build a portfolio: To showcase your skills and knowledge, create a portfolio of digital marketing projects you have worked on. This could include examples of social media campaigns, blog posts, email marketing campaigns, or SEO projects. Look for internships or entry-level positions: Many companies offer internships or entry-level positions in digital marketing. This can be a great way to gain experience and learn from experienced professionals in the field. You can search for these opportunities on job boards, company websites, or through your network. Network: Attend industry events, join digital marketing groups on social media, and connect with professionals in the field. This can help you learn more about the industry and potentially lead to job opportunities. Consider further education: If you want to specialize in a particular area of digital marketing, consider pursuing further education such as a certification or a master's degree in digital marketing.

Follow these steps to learn social media essentials for brand promotion:
Determine your target demographic before advertising your business on social media. Knowing your audience's demographics, hobbies, and behaviour can help you write for them. After identifying your target audience, pick the best social media outlets to reach them. Choose social media channels that match your target audience's demographics and involvement levels. A social media plan defines your objectives, target audience, content, and success measures. It will help you manage and concentrate on social media and provide excellent material to your fans. Engaging content is essential to acquiring and maintaining social media followers. Your brand's values and target audience should inform your content. To engage followers, combine text, graphics, videos, and other stuff. Interact with your followers: Social media is a two-way discussion, so engage often. Answer comments, direct messages, and mentions quickly and honestly. This will help you connect with fans and generate brand loyalty. Lastly, monitor your social media performance. Analyze your reach, engagement, and other data using analytics tools. This will improve your social media strategy and outcomes.

MY Captain offers Digital Marketing course at RS 5999. The course is of 1 month duration. During the course you will learn the following things-
1)Importance of Content Writing and SEO
2)Understand how search-engine optimised content affects organic traffic.
3)Run your first Facebook and Instagram Ads
4)Learn how to write the perfect ad and find customers for your product/service.
5)How to run an Email Drip Campaign
6)Learn the secrets behind the oldest and most established form of marketing.
7)Introduction to Google Analytics
8)Optimize your ad and read about the Urchin Tracking Module.
9)Scriptwriting for your YouTube Ad
10)Career Prospects and Opportunities in Digital Marketing.

In my opinion, there are two key factors that contribute to Digital Marketing's higher return on investment compared to Traditional Marketing:
When compared to more conventional forms of advertising, the low overhead of digital marketing is hard to beat. The internet is a global marketplace where advertising is cheap and accessible to anyone. Measurement is simple with digital marketing. In contrast to traditional marketing, where results are less easily quantified, digital marketing allows for a more thorough examination of each campaign's success or failure. Those are the two main reasons why I believe digital marketing has a higher return on investment than traditional marketing.