Digital Marketing

The scope of digital marketing is growing rapidly as businesses move toward online platforms to reach their customers. With increasing internet usage, smartphones, and social media, digital marketing has become essential for brand visibility, lead generation, and sales growth. Today, businesses of all sizes use digital channels to connect with their target audience more effectively than traditional marketing methods.

Digital marketing offers a wide range of opportunities through services such as search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), content marketing, and email marketing. These strategies allow businesses to target specific audiences based on location, interests, and search intent, making campaigns more cost-effective and result-driven. Another major advantage is measurable performance, where businesses can track traffic, leads, conversions, and ROI in real time.

The scope of digital marketing is also strong in terms of career and business growth. Companies across industries are constantly looking for skilled digital marketers to manage their online presence and drive results. As competition increases, professional agencies like Thavertech help businesses build structured strategies that focus on long-term growth rather than short-term visibility.

In today's competitive market, digital marketing is no longer optional. It plays a key role in building brand trust, engaging customers, and achieving sustainable business growth.

Hey,

If you are confused between digital marketing and social media marketing, it really comes down to what kind of work you want to do in the future. Digital marketing is a wider field that teaches you how online marketing works as a whole, including SEO, paid ads, content writing, email campaigns, website traffic and social media. Because of this, it open up more job opportunities nad give you the freedom to work in different roles or even switch paths later. 

Social media marketing on the other hand, focuses mainly on platforms like Instagram, Facebook, YouTube and LinkedIn. It is more about creating content engaging with people, running ads and building brand's online presence. This is a good option if you enjoy creativity and spending time on social platforms, but the scope is narrower compared to digital marketing. 

For someone who just starting out and wants long term growth, digital marketing is usually the better choice. It gives you strong basics, better career stability and the option to specialize later in social media or any other area you like.

BBA in Digital Marketing is becoming popular in cities like Kanpur and Lucknow because companies now need online marketing skills. In Kanpur, Rama University is a good option as it offers a BBA programme with digital marketing subjects and practical exposure. For students near Lucknow, Chandigarh University (Unnao campus) provides a BBA (Hons.) in Digital Marketing with strong industry-focused learning. Integral University, Lucknow and Babasaheb Bhimrao Ambedkar University (BBAU) also offer BBA programs where students can build a base in marketing and business, which helps in digital marketing careers.

Along with regular colleges, Skillfloor Institution plays an important role for students who want practical skills. Skillfloor is a skill-based digital marketing institute available in and around Lucknow and nearby regions in 2025. It focuses on real-world training like SEO, social media marketing, Google ads, content marketing, and analytics. Many BBA students join Skillfloor alongside their degree to gain hands-on experience, certifications, internships, and job support.

AAFT's digital marketing course is focused on practical application and media, whereas colleges in Delhi tend to offer students an educational depth (in terms of academics) and industry connections.

AAFT offers digital marketing in conjunction with a creative media major. They provide students with a real-world experience through project-based learning. They prepare students who want to enter fields such as (but not limited to) advertising, SEO, social media management, and PPC, and who have creativity as an asset. Colleges like Amity and Digital Vidya offer structured educational programs (degrees or certificates) with excellent corporate connections, placement assistance, and extensive specialisation options. You need to determine the basis of your decision - are you more interested in media-centric creative work (AAFT), or do you prefer a more traditional, academically rigorous programme with strong corporate ties.

If you want to learn digital marketing, all three institutes—Digital Vidya, Skillfloor, and Simplilearn are popular. Choosing the best depends on what you want and how you like to learn.

• Skillfloor offers practical, hands-on learning with projects. You learn by doing, which helps in real jobs.
• Digital Vidya is good for structured courses with certifications, but may be more theory-focused.
• Simplilearn provides flexible online learning and is good if you want global certification.
• Cost & Duration: Skillfloor is usually more affordable and shorter, so you can start quickly.
• Support & Community: Skillfloor gives support and a community of learners, which helps you stay motivated.

If you want practical skills and fast learning, Skillfloor is a great choice. If you prefer certifications recognised globally, Simplilearn is good. For a mix of theory and certification, Digital Vidya works.