Digital Marketing

GIBS Business School develops students for new roles in the fields of digital marketing, analytics, fintech, and consulting through constantly evolving curriculum and implementing industry driven learning strategies. The programme encompasses professional courses, certification programs, and experiential modules that focus on new age industries (i.e., Digital Marketing Tools, Business Analytics Software, Fintech Concepts, & Consulting Frameworks).

Students receive practical experience by completing live projects, internships, case studies, and/or assignments, as well as participating in workshops, guest lectures, and mentorship from industry leaders which gives them current information regarding the most up-to-date industry trends/tools/technologies.

In combination with skill development programs, aptitude training, and the preparation for placement, GIBS prepares graduates to take on specialised roles within rapidly growing sectors. Therefore, with current curriculum, practical experience, and strong industry collaboration will produce graduates that will have the skill set needed to succeed in these emerging career opportunities.

As a senior, I'd advise you to prioritize Digital Marketing because that is where the aggressive salary growth lies (potentially hitting ₹10 LPA+ in 3–4 years versus the stagnant ₹3–4 LPA of a typical M.Com fresher), but since you have a solid 77% in B.Com, you shouldn't abandon your academic safety net entirely. The smartest move is a Hybrid Approach: enroll in an M.Com via Distance/Online (like IGNOU or LPU Distance) to keep your eligibility open for future government exams or UGC-NET, while dedicating your actual daily energy to a rigorous, portfolio-based Digital Marketing course. This way, you follow your passion without closing the door on the stability your commerce background offers—plus, your accounting knowledge actually makes you a rare, high-value asset for Fintech marketing roles where understanding numbers is a superpower.

1. Overview of Best Institute in Kolkata: Many institutes teach digital marketing in Kolkata. Skillfloor is known as one of the best for learning and career support.
2. Course Module Quality: Skillfloor covers SEO, social media, ads, content, and analytics. Classes include practical training and real projects.
3. Fee Structure: Fees are reasonable compared to many big institutes. Installment options also help students manage payment easily.
4. Placement Support: Students get interview training and placement help. Many learners get jobs or internships after the course.
5. Final Suggestion: If you want good training, fair fees, and job help, Skillfloor is a strong choice. Always compare institutes and attend demo classes before joining.