Mass Communication & Media

Hi.

Yes, AAFT School of Cinema (part of AAFT University / Marwah Studios in Noida) actively invites guest speakers and industry professionals from Bollywood and the broader Indian film & entertainment world to interact with students through workshops, masterclasses, interactive sessions, and special events.

Examples of Celebrity & Industry Interactions

1. Bollywood Actors & Film Personalities on Campus

• Nawazuddin Siddiqui and Neha Sharma, both well-known Bollywood actors, visited AAFT to share insights and interact with students in inspirational sessions.

• Cast members from the film Kapkapii — including Tusshar Kapoor, Siddhi Idnani, and Sonia Rathee — appeared at a campus event where they engaged with students about the film and the industry.

2. Workshops with Film Industry Veterans

• Renowned actor Puneet Issar and actress Simran Sachdeva conducted a workshop for cinema students, sharing expertise on acting and filmmaking.

• Other industry figures — such as Nimrat Kaur — have been featured in special sessions, enhancing exposure to professional acting and cinema insights.

3. Guest Speakers Across Creative Fields

• Apart from actors and directors, AAFT hosts a range of industry professionals and thought leaders — including film directors, writers, producers, and other creative experts — through masterclasses and symposiums that enrich the learning environment.

Hi.

Yes, the School of Journalism & Mass Communication (JMC) at AAFT Noida does include training in digital journalism skills, though the specific depth and emphasis on each modern skill (like mobile reporting, social media analytics, fact-checking, podcast production) varies by programme and may not be labelled explicitly in all official materials. Here's a clearer breakdown based on the available course information:

Digital Journalism & Media Skills at AAFT

Mobile/ Digital Reporting

• The B.A. in Journalism & Mass Communication (BJMC) programme includes digital communication and digital media reporting skills as part of the curriculum — such as digital reporting, newsroom simulations, and production for online platforms. 

• AAFT also offers separate online short courses in Digital Journalism and Mobile Journalism through AAFT Online, where learners explicitly learn about mobile news gathering, reporting, camera usage, and news packaging for mobile platforms. 

So students (especially those in digital or journalism tracks) do get exposure to mobile reporting and digital newsroom skills.

Social Media Analytics & Digital Strategy

• While the main official programme descriptions (BAJMC, MAJMC, PGD, etc.) do not list “social media analytics” as a standalone course unit, they do include digital media strategy, digital communication, and social media reporting topics within broader digital media components.

• The MA in Journalism and Mass Communication mentions social media strategy as part of skills acquisition, which suggests instruction in understanding and using social platforms effectively — even if analytics tools aren't explicitly listed. 

This means students learn to work with social platforms as journalists/content creators — including strategy and content creation — though dedicated analytics tools training may vary by faculty or project.

Fact-Checking & Media Ethics

• Journalism programmes at AAFT build foundation skills in news reporting, editing, media law and ethics, which implicitly include fact-checking principles as part of responsible journalism practice.

• Ethical training and accuracy in reporting are woven into core newsroom and reporting modules even if not always highlighted in the syllabus summaries.

So fact-checking skills are usually part of training in reporting ethics and news verification.

Hi.

Yes, AAFT Noida's School of Advertising, PR & Events does collaborate with industry stakeholders and provides structured opportunities for internships, live training, and industry exposure, including with PR agencies, advertising firms, and event organisations as part of its practical training and placement support. Here's how that works:

Industry Partnerships & Collaborations

Memorandum of Understanding (MoU): AAFT has signed formal collaborations — for example, with the Event and Entertainment Management Association (EMMA) — which is aimed at enhancing placement support and industry engagement for students in events and related areas. This partnership helps students explore opportunities and gain exposure in real event management ecosystems. 

Industry-Aligned Curriculum

 The advertising, PR and events programs are designed with 70% practical training, emphasizing live projects, internships, portfolio building, and exposure to industry tools and workflows. This makes the courses closely aligned with real work scenarios in agencies and companies.
 Students get hands-on training through corporate visits, masterclasses, workshops with industry professionals, and in-house practical labs that simulate professional environments.

Hi.

Yes, AAFT School of Journalism & Mass Communication (SOJMC) does have alumni working in media roles such as reporting, anchoring, content creation, and related fields, including placements in recognised media organisations. Here's a breakdown of what's publicly known and reported about alumni outcomes:

Alumni Working in Media Roles

Journalism & Broadcasting

From official alumni lists and programme pages, AAFT SOJMC graduates have taken up roles in news and mass media, such as:

• Ayush Mishra — Sub Editor at Aaj Tak (a major Hindi news channel) 

• Aviral Singh Yadav — Community Specialist at Inshorts (digital news platform)

• Ashwani Rajput — RJ at Red FM (radio broadcasting role) 

• Sonam Raj — News Anchor at News Network 

• Arjun Chaudhary — Times Network (national news group) 

• Ayush Mishra — TV9 Bharatvarsh (news channel) 

• Ipshita — Economic Times (media/content role)

• Kumar Rishi Raj — Aaj Tak (journalist/producer roles)

• Megha Mehra — E24, India TV (various media roles)

• Shashank Yagnik — Aaj Tak (role in the media sector) 

These roles cover editorial, reporting, anchoring, and content production across both broadcast (TV), digital media, and radio, indicating that alumni have found work in active content creation and media production functions. 

Content & Digital Roles

Some alumni are placed in digital-first media and content roles, such as editorial and community specialist positions, which are integral parts of modern media organisations' content strategies. 

General Placement Insights

• SOJMC emphasises practical media training (including anchoring, reporting, newsroom simulation, ENG production, etc.) which prepares students for roles in journalism, broadcasting, and digital media.

• Third-party reviews (e.g., student reviews on education platforms) mention that BAJMC students are being placed as reporters, anchors, and content writers, with placement rates around 60–70%, though packages and opportunities may vary.

Hi.

AAFT Noida

• Creative & industry-oriented training: The School of Advertising, PR & Events at AAFT emphasises hands-on practical learning, with about 70% of assessments based on live projects, portfolio work, and practical sessions and the rest on theory and analysis. This practical weightage is built into courses like the diploma, PG diploma, and MA in PR & Events. 

• Integrated curriculum: The programmes blend PR strategy, event management, corporate communication, crisis management, digital marketing, and brand storytelling in a unified course structure. 

• Industry exposure: AAFT leverages in-house facilities and masterclasses/guest lectures from industry professionals, often including creative professionals and practitioners.

• Portfolio focus: Students work on live campaigns, mock press conferences, event plans and social media projects to build a professional portfolio.

Other Delhi/NCR Colleges (General Trends)

• Varied theoretical vs. practical ratio: Many traditional colleges (e.g., universities like DU-affiliated institutions) lean more on academic theory with industry exposure being optional or through internships, not necessarily integrated as core coursework.

• Specialised focus: Some institutes might specialise more on one aspect — e.g., PR only, advertising only, or corporate communication — whereas AAFT intentionally combines all three (PR + Advertising + Events) in a multi-discipline blend. 

• Variation in live project emphasis: Other institutes might offer industry visits, studio work, or internships, but not all have as much structured hands-on live project work and workshops as AAFT promises. 

Hi.

At AAFT (Asian Academy of Film & Television), students in programs related to advertising, brand communication, public relations, and event management get substantial hands-on, real-world practical exposure that goes well beyond traditional classroom lectures. This includes work on live campaigns, brand pitches, event projects, internships and industry collaborations designed to simulate professional environments — and help build portfolios and job-ready skills.

Here's what that practical exposure typically looks like:

1. Live Projects & Campaign Work

• Students work on actual live projects where they apply classroom knowledge to real scenarios — such as developing strategic advertising campaigns, brand identities, media plans, or PR strategies. These projects simulate agency-style workflows, including conceptualization through execution.

• Assignments can involve live campaigns and portfolio-building tasks, which form a core part of assessment and learning. 

2. Brand Pitches & Client-Style Exercises

• The curriculum often includes exercises that mimic client pitches, where students prepare and present communication strategies, campaign ideas, or event proposals as they would in professional settings. 

• Students learn presentation and pitching skills, essential for roles like brand management or account servicing. 

3. Event Planning & Management Projects

• Students in PR and event management courses get to plan, design and execute actual events — from conceptual framework to logistics, budgeting, promotion, execution and post-event analysis. 

• This can include managing press conferences, experiential events, and live festivals, giving real exposure to stakeholder coordination and on-ground challenges.

4. Internships & Industry Engagement

• Many courses place a strong emphasis on internships with agencies or corporate partners, where students work on authentic briefs and gain workplace experience that can lead to employment opportunities. 

• These internships are often part of the curriculum, helping students bridge academic learning with professional practice. 

5. In-House Agencies & Hands-On Labs

• AAFT has in-house advertising and PR units, labs and studios where students can practice using industry-standard tools and workflows. This infrastructure supports hands-on experience in media production, campaign development and event conceptualization. 

• Practical tasks are often conducted in labs and projects that simulate real client work. 

6. Masterclasses & Expert Mentorship

• Alongside project work, students benefit from masterclasses, guest sessions and mentoring by industry experts, which often include case studies from real campaigns and critique sessions on student work.

• These sessions help deepen practical understanding and connect students with professional trends and expectations.

Hi.

AAFT (Asian Academy of Film & Television) is known for strong industry engagement, particularly through guest lectures, masterclasses, talks, and interactive sessions with professionals from media, advertising, PR, branding, events, and creative fields — but the exact frequency of such visits isn't usually published as a fixed schedule. Based on available information:

How Often Industry Professionals Visit

• Regular & Periodic Guest Lectures: AAFT routinely invites media practitioners, corporate professionals, celebrity speakers, and industry experts to conduct guest lectures and sessions. These are integrated into the academic schedule for practical learning and exposure.

• Masterclasses & One-Off Sessions: For example, well-known industry figures (like advertising guru Prahlad Kakkar) have conducted full-day masterclasses for students. 

• Scheduled Workshops & Professional Interactions: Programs like Advertising & Brand Communication or PR and Events include exclusive masterclasses and expert mentoring sessions as part of the curriculum — indicating a structured programme of industry professional involvement. 

• Campus Interaction with Celebrities & Professionals: AAFT mentions that corporate professionals, media personalities, and artists regularly visit campus on invitation to give talks and interact with students.

At AAFT, students can choose specialised areas of study within the field of digital marketing, including social media marketing, SEO, content marketing, performance marketing, etc. The School of Digital Marketing has created a structured curriculum consisting of both theory and practice, encompassing a variety of subject areas through the use of live campaigns and industry-led modules. In addition to classroom instruction, students experience hands-on training from College Faculty coupled with certification programs and access to current Technology Tools such as Google Analytics and PPC platforms. The process of specialisation will begin with each student selecting their own elective courses and creating a customized learning path to focus on their chosen area. Students can acquire both theoretical and practical skills to establish a strong career in digital marketing through this combination of education and experience.