MBA Sales & Marketing

Hello Abraham,
The career opportunities are immense for a person with MBA in marketing. They can go into diverse fields like becoming a Teacher/Academician, Business development manager, Channel sales executive or manager in any FMCG company like HUL or Marico industries.
They can even work in the IT Industry. The Outsourcing business solely depends upon the capability of the IT Sales and Marketing teams. To convince the US-based companies to outsource software development work to India is no easy task. It requires great skills, patience, hard work, smart work and huge amounts of technical knowledge. Most of these sales teams work in the nights across diverse industries and across different time zones so that work may be outsourced to their companies. So, in brief the IT industry requires a lot of MBA marketing professionals.

You can do certification courses while doing your MBA in marketing. The most demanded certification course deemed beneficial for MBA Marketing student is certification in digital marketing. Digital Marketing can be the best career option for an MBA graduate in marketing which would not only add value to your resume but would also help you make your career in the field of marketing i.e digital marketing.
Digital marketing is one of the latest marketing techniques which can help you to promote or advertise any business using digital devices. Some important aspects of digital marketing are SEO, PPC, Social Media, Web Analytics, Affiliate Marketing, etc.
Reasons for growing demand of Digital Marketing :
1) Digital media user adoption growth
2) Digital marketing spend growth
3) Talent gap for skilled digital marketing professionals
4) Rate of change in digital marketing industry
5) Growth of internet-based businesses

Hi,
Some of the most important subjects in marketing in a regular MBA course are:
1) Marketing Management
2) Marketing Research
3) Marketing Channels
4) Consumer Behaviour
5) Services Marketing
6) Sales Promotion Management
7) Sales Force Management
8) Advertising Management
9) Competitive Marketing
10) Business Marketing
11) Brand Management
12) Internet Marketing
13) Retailing Management
14) Analytical Marketing
15) Advanced Research Techniques in Marketing
In addition to these, some specific courses in Marketing too may be offered by certain institutes and this can vary from institute to institute. Also, you can look to do online courses in Marketing (MOOC) in specific areas from foreign universities as well as Indian institutes.
All the best.