BBA

In the BBA programme at IILM University, Gurugram, soft skills like communication and leadership are taught through a blend of classroom learning, interactive activities, and experiential projects. Students engage in regular presentations, group discussions, role plays, and case study analyses that enhance their ability to articulate ideas confidently and work collaboratively. Leadership is nurtured through participation in student clubs, event management, community projects, and team-based assignments where students take on responsibilities and decision-making roles. Additionally, workshops, industry interactions, and personality development sessions further refine these skills, ensuring that graduates emerge not only with business knowledge but also with the confidence and interpersonal abilities required to excel as future leaders.

At IILM University, Gurugram, the BBA programme is carefully designed to maintain a balance between heavy theoretical subjects like Economics and more practical, application-oriented ones like Marketing. The curriculum is structured in a way that foundational courses in economics, accounting, and quantitative methods build strong analytical and conceptual skills, while practical subjects such as marketing, entrepreneurship, and business communication provide hands-on exposure through projects, case studies, and simulations. This mix ensures that students not only understand the theoretical underpinnings of business but also know how to apply them in real-world contexts. By alternating between rigorous theory and experiential learning, the programme keeps students engaged and well-prepared for both academic depth and professional readiness.