Business Management Studies

GD Goenka University follows standard regulatory guidelines regarding seat allocation and diversity. Admissions are primarily merit-based, determined by the aptitude test scores and interview performance. 

GD Goenka University BBA curriculum features: 

• Industrial visits and workshops conducted by experts.
• The curriculum is based on Program Specific Outcomes, with special emphasis on professional communication and the application of quantitative techniques.
• Students are taught to analyse current market trends to make business decisions.

GD Goenka University provides multiple BBA specialisations-

• Core Business Functions - Finance, Marketing, and Human Resource Management.
• Global & Operational Perspectives - International Business, Entrepreneurship, and Operations & Supply Chain Management.
• Technology & Data-Driven Tracks - Digital Marketing, Business Analytics, and Artificial Intelligence & Machine Learning.

GD Goenka University BBA programme adopts the flexibility of the New Education Policy by:
4-Year Duration for more academic engagement and research.
Entry/Exit: Provides multiple entry and exit points for a holistic experience.
Major/Minor: Students can take up minor courses along with the major course of study.

GD Goenka University BBA programme adopts the flexibility of the New Education Policy by:
4-Year Duration for more academic engagement and research.
Entry/Exit: Provides multiple entry and exit points for a holistic experience.
Major/Minor: Students can take up minor courses along with the major course of study.

Admission to GD Goenka University BBA programme is based on a two-step selection process-
GATA (Goenka Aptitude Test) -  Check analytical and verbal reasoning skills.
Personal Interview - Shortlisted candidates are assessed on communication skills, mindset, and career goals

Admission to GD Goenka University BBA programme is based on a two-step selection process-
GATA (Goenka Aptitude Test) -  Check analytical and verbal reasoning skills.
Personal Interview - Shortlisted candidates are assessed on communication skills, mindset, and career goals

The GD Goenka University BBA course is designed to create industry-ready professionals through-

• A 4-year undergraduate course fully aligned with NEP 2020.
• Integration of interdisciplinary studies, practical projects, and mandatory internships.
• Focus on critical decision-making to excel in global corporate sectors.

No, candidates who apply for Sharda University, Greater Noida MBA admissions with  CAT, MAT or XAT results are not required to appear in GD and PI rounds. These candidates skip SUAT entirely including the GD and PI rounds.

Candidates are allowed to apply to Sharda University, Greater Noida MBA courses while they are in the final year of their UG level course. If these candidates are selected during admissions, they are offered provisional admission into their chosen MBA course. Final admission to these candidates is only offered once they submit their final exam results.