Business Management Studies

Both Business Marketing and B.Com are great courses to pursue, and the choice between them depends on your interests and career goals. If you are interested in pursuing a career in sales, advertising, brand management, or market research, a degree in Business Marketing can be an ideal choice for you. The course curriculum typically focuses on marketing principles, consumer behavior, branding, product development, and sales strategies. With a degree in Business Marketing, you can explore a wide range of career opportunities in various industries, including FMCG, Retail, Hospitality, E-commerce, and Consulting. On the other hand, a B.Com degree can provide you with a solid foundation in commerce, accounting, finance, taxation, and business law. The course curriculum includes subjects such as Financial Accounting, Cost Accounting, Management Accounting, Business Economics, and Business Law. With a degree in B.Com you can explore career opportunities in various sectors such as Banking, Insurance, Finance, and Accounting.

If you have completed your 12th grade last year and are currently pursuing your B.A. 1st year graduation, you may still be eligible to apply for the BBA programme at Punjab University. However, eligibility criteria for BBA admission may vary from institution to institution. It is advisable to check the official website of Punjab University or the admission brochure to know the eligibility criteria for the BBA programme. Typically, most institutions require candidates to have passed their 12th grade with a minimum percentage and may also have specific subject requirements. If you meet the eligibility criteria for the BBA programme, you can apply for the programme by filling out the application form and submitting it along with the required documents and application fee before the deadline.

Every year, career guidance and placement department assists students in exploring new and exciting career options to make informed choices. The department organises industry visits and numerous on-campus symposia for the outgoing students of our three institutes of Engineering, Management, and Design that create opportunities for them to interact with prospective recruiters and allow them to make inroads into unexplored sectors and fields. Periodic campus interviews are integral to the recruitment process at JKLU that follow multiple pre placement discussions between the students and prospective recruiters. This allows the students valuable insight into a specific organisation, the companies vision and mission as well as the details of the job applied for. The final selection process involves group discussions, interviews, and assignments where staff and elected student members of the placement committee work to make the recruitment process systematic and seamless. JKLU achieved 100 percent placement for the outgoing batch (2022-2023) of graduates in Engineering and Business. Postgraduate study programmes in Engineering also witnessed 100 percent placements while 89 percent of MBA students were successfully placed.