From my experience, GIBS doesn't treat these new-age areas like optional topics — they're actually built into how we learn. Digital marketing, analytics, fintech, consulting, and all these emerging roles come through workshops, case studies, tools training, and even internships. For example, we've had industry sessions on SEO/ads, analytics tools, financial modelling, consulting frameworks, etc.
The good part is that it's not textbook-heavy, it's more skill-based, so by the time placements start, people already have exposure to how these domains work in real companies. That mix of classroom + live projects + corporate talks actually m
