Mass Communication & Media

Hi Siddharth,
This is from somebody who has been in Advertising for above 8 years and has had a UG and PG degree in mass communication.
Okay, firstly, none of the work areas (Advertising, PR, Journalism, Events etc) pay well when you are in the first 1-2 years of your career. The reason for this is pretty straight forward and somewhat justified - these fields of work are the kind where the things they teach in school and what happens in a real work environment is quite different.
Most students who graduate from a communication school (or while studying) take up internships in various media organisations or agencies as they are called for PR, Advertising, Digital.
Interns mostly work for free or at a TA/FA allowance.
Freshers out of college can earn as low as 5K to 15K depending on the city and the size/repute of the organisation they are working for.
I agree with some of the other responses in the thread, that if one is really passionate about the field, then one should look at investing thier time and effort upon learning the craft from a good mentor. (And a good mentor could be in a large/small organisation)
Once you learn the craft and master it, this field pays you more than well for a decent living.
I hope it was helpful.
All the best.

Hi,
Like in every field, to succeed in this field too, one needs to have certain skills. Some very important skills required are-
-Creativity is very necessary if one wishes to stand apart from the crowd and create a name for oneself! Clients want their event to turn into a grand success. An event manager could make his/her client happy by planning and execute a flawless event. But coming up with something cool and unique, something really innovative and creative will make them value you even more! Further, it will help you build a good reputation in event management sector!
-Good PR (Public Relations) skills are also required to thrive in this field as one has to rope in various types of personnel ranging from catering guys to VIPs. To deal with such wide range of people, having good PR skills is a must!
-Accounting and cost estimating skills also come handy. Organizing an event involves purchasing a number of materials, hiring personnel, promoting the event, roping in artists etc. And all these activities costs money! Sticking to the budget is key while organizing an event. So, being good at accounting and cost estimation will certainly be an advantage!
-Good networking skill also helps for sure! Making use of one's network, one can easily find solutions related to recruiting personnel, negotiating costs etc.