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Career as Product Manager

Product Managers are in charge of managing the entire development of a product or an entire brand. They create new products, make strategies based on market research, determine the pricing, plan the marketing, set goals for sales etc.

Job Profile

Career as Product Manager
  • Take complete responsibility for the launch of a product/ brand and like a CEO manage the life cycle of a particular product, or even an entire brand
  • Develop high-performance project teams
  • Take responsibility for positioning a product, assess the competition and make strategies for its future
  • Use critical business planning, communication, negotiation, and execution skills
  • Engage in understanding the consumer's mind, and the relationship between consumer behavior and a brand
  • Direct market research and consumer feedback
  • Handle all the extensive information and strategize
  • Coordinate with all departments of a business, including finance, communications, marketing, research and development, and supply chain.
  • Drive execution across organizational divisions

Employment Opportunities

  • Internet firms
  • Software developers
  • Personal care product firms
  • E-commerce firms
  • Food manufacturing firms
  • Automobile firms
  • Home products manufacturers
  • FlipKart
  • Mettl
  • Wenger and Watson

How do I get there?

  • Std XII

    Stream:Any

  • Graduation

    Graduation*

  • Experience

    Work Experience**

  • P.Grad/Work Exp

    MBA>Asst/AssocBrandManager

  • Goal

    Product Manager

*Maths/ Economics/ Management/ Finance (Graduates who have honed competitive maths skills are most suited)

** Internship in Consulting/ Accounts/ Finance

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Content on this page is by Career Expert
Mrs. Kum Kum Tandon
MA (Psychology), M.Ed, Diploma in Educational Psychology, Vocational Guidance & Counseling (NCERT, Delhi) | View Complete Profile
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