AAFT Noida Answered Questions

Hi.At AAFT (Asian Academy of Film & Television), students in programs related to advertising, brand communication, public relations, and event management get substantial hands-on, real-world practical exposure that goes well beyond traditional classroom lectures. This includes work on live campaigns, brand pitches, event projects, internships and industry collaborations designed to simulate professional environments — and help build portfolios and job-ready skills.Here's what that practical exposure typically looks like:1. Live Projects & Campaign WorkStudents work on actual live projects where they apply classroom knowledge to real scenarios — such as developing strategic advertising campaigns, brand identities, media plans, or PR strategies. These projects simulate agency-style workflows, including conceptualization through execution.Assignments can involve live campaigns and portfolio-building tasks, which form a core part of assessment and learning. 2. Brand Pitches & Client-Style ExercisesThe curriculum often includes exercises that mimic client pitches, where students prepare and present communication strategies, campaign ideas, or event proposals as they would in professional settings. Students learn presentation and pitching skills, essential for roles like brand management or account servicing. 3. Event Planning & Management ProjectsStudents in PR and event management courses get to plan, design and execute actual events — from conceptual framework to logistics, budgeting, promotion, execution and post-event analysis. This can include managing press conferences, experiential events, and live festivals, giving real exposure to stakeholder coordination and on-ground challenges.4. Internships & Industry EngagementMany courses place a strong emphasis on internships with agencies or corporate partners, where students work on authentic briefs and gain workplace experience that can lead to employment opportunities. These internships are often part of the curriculum, helping students bridge academic learning with professional practice. 5. In-House Agencies & Hands-On LabsAAFT has in-house advertising and PR units, labs and studios where students can practice using industry-standard tools and workflows. This infrastructure supports hands-on experience in media production, campaign development and event conceptualization. Practical tasks are often conducted in labs and projects that simulate real client work. 6. Masterclasses & Expert MentorshipAlongside project work, students benefit from masterclasses, guest sessions and mentoring by industry experts, which often include case studies from real campaigns and critique sessions on student work.These sessions help deepen practical understanding and connect students with professional trends and expectations.

Hi.1. BA / B.Sc in Cinema (Undergraduate – 3 Years)AAFT offers a three‑year Bachelor's degree in Cinema with various specializations such as Acting, Direction, Cinematography, Post‑Production (and related fields) depending on your focus.General StructureThe BA/B.Sc Cinema curriculum is semester‑based with a mix of core cinema theory, practical production modules, and specialization elements: Semester IIntroduction to cinema and film fundamentalsHistory of cinema (world & Indian)Still photography and design technologyBasics of production (camera, lighting, continuity)Early film forms and creative expression Semester IIAdvanced skills in acting and directing fundamentalsImportance of cinematography and lightingIntro to editing and soundProduction design elements (sets, props, make‑up)Semester IIIAdvanced screenplay & writingFilm sound and audio basicsProduction management and design principles  Semester IVIndian cinema history & cultureMedia ethics and lawFilmmaking techniques and mise‑en‑scène    Semester VFilm financing, marketing & distributionDocumentary formats and storyboardingPractical documentary project   Semester VIProduction of a degree film projectFeature‑length script writingFinal showreel / portfolio development   Throughout the undergraduate curriculum, students engage in hands‑on projects such as short films, continuity exercises, mise‑en‑scène work, ad films, and more to build practical experience. 2. MA / M.Sc in Cinema (Postgraduate – 2 Years)AAFT's postgraduate programs (often titled M.A. Cinema or M.Sc in Cinema) are structured over four semesters, and are typically offered with specializations such as Cinematography, Post‑Production, Direction, Acting, etc. Typical PG Structure (General Focus) Semester IIntroduction to filmmaking advanced conceptsEarly cinema history & theoryStill photography and design toolsActing basics for screen and performance skills   Semester IIAdvanced camera movement, lighting & soundVideo editing and sound editing fundamentalsGlobal cinema history and storytelling techniquesScriptwriting for different formats   Semester IIITeam‑based production exercisesElements of mise‑en‑scène and creative compositionMarketing strategies for film productsIntermediate specialization work (direction/scenography)   Semester IVProduction and direction of a short film or thesisMedia ethics & law in cinemaResearch‑based thesis or feature scriptFinal specialization showreel / capstone project Specialization VariantsDepending on your focus, coursework in the master's program may place greater emphasis on:Post‑Production: sound design, color grading, editing workflows, software tools, showreel portfolio (often heavily practical).Cinematography: lighting, camera operation, shot design, visual storytelling (hands‑on workshops).Acting: performance techniques, character development, on‑camera work and scene study.Direction: project leadership, creative decision‑making, set management, final project direction. Each specialization leads to a showreel or final portfolio, which is typically integral to graduation and employment readiness.

At AAFT, an emphasis is given to aviation; travel management; and tourism. Their specialised programme offers an integration between theory and practice and provides students with exposure through hands-on experience in Airline Operations, Airport Management, Planning and Hospitality Management as well as an education in Airline Operations, Airport Management and Planning through an emphasis on the practical application of contemporary skills associated with Customer Service, Logistics and the Global Marketplace. Students who complete their studies will have developed practical industry-relevant knowledge; participated in Internships and Workshops with Industry Professionals; and will have had the opportunity to apply that knowledge through Demonstration of their Skill Development. In addition, AAFT has a model that includes Field Visits and Interactive Sessions, where graduates will have an opportunity to take what they learned in the Classroom and connect it to a career, allowing for the smooth transition from the Classroom to the Industry.

Hi.Yes, AAFT Noida's School of Advertising, PR & Events does collaborate with industry stakeholders and provides structured opportunities for internships, live training, and industry exposure, including with PR agencies, advertising firms, and event organisations as part of its practical training and placement support. Here's how that works:Industry Partnerships & CollaborationsMemorandum of Understanding (MoU): AAFT has signed formal collaborations — for example, with the Event and Entertainment Management Association (EMMA) — which is aimed at enhancing placement support and industry engagement for students in events and related areas. This partnership helps students explore opportunities and gain exposure in real event management ecosystems. Industry-Aligned Curriculum The advertising, PR and events programs are designed with 70% practical training, emphasizing live projects, internships, portfolio building, and exposure to industry tools and workflows. This makes the courses closely aligned with real work scenarios in agencies and companies. Students get hands-on training through corporate visits, masterclasses, workshops with industry professionals, and in-house practical labs that simulate professional environments.

Hi.Core Subjects in Hospitality & Tourism Degree Programs at AAFT Noida1. Hospitality Operations & ManagementThese subjects give you a strong base in how hospitality businesses function and are managed:Introduction to Hospitality & TourismFront Office Operations (Basics to Advanced)Rooms Division ManagementHousekeeping OperationsFacility & Accommodation ManagementHospitality LawHospitality Sales & MarketingTotal Quality ManagementOrganizational Behavior and Human Resource ManagementHospitality Accounts & Financial ControlsTourism & Travel Management (Especially in BTTM)These subjects focus on travel, destination planning, and tourism business:Fundamentals of TourismTourism Products and ServicesTourism in IndiaDestination ManagementInternational TourismAviation & Travel GeographyTourism MarketingEmerging Trends in Tourism

Hi.AAFT NoidaCreative & industry-oriented training: The School of Advertising, PR & Events at AAFT emphasises hands-on practical learning, with about 70% of assessments based on live projects, portfolio work, and practical sessions and the rest on theory and analysis. This practical weightage is built into courses like the diploma, PG diploma, and MA in PR & Events. Integrated curriculum: The programmes blend PR strategy, event management, corporate communication, crisis management, digital marketing, and brand storytelling in a unified course structure. Industry exposure: AAFT leverages in-house facilities and masterclasses/guest lectures from industry professionals, often including creative professionals and practitioners.Portfolio focus: Students work on live campaigns, mock press conferences, event plans and social media projects to build a professional portfolio.Other Delhi/NCR Colleges (General Trends)Varied theoretical vs. practical ratio: Many traditional colleges (e.g., universities like DU-affiliated institutions) lean more on academic theory with industry exposure being optional or through internships, not necessarily integrated as core coursework.Specialised focus: Some institutes might specialise more on one aspect — e.g., PR only, advertising only, or corporate communication — whereas AAFT intentionally combines all three (PR + Advertising + Events) in a multi-discipline blend. Variation in live project emphasis: Other institutes might offer industry visits, studio work, or internships, but not all have as much structured hands-on live project work and workshops as AAFT promises. 

Hi.Yes, AAFT's short‑term Certificate in Production Direction and TV Journalism (a commonly offered film direction‑oriented course) includes substantial practical training designed to build hands‑on filmmaking skills, not just classroom theory.Hands‑On Film Production ProjectsShort film production: Students produce actual short films (e.g., 10–12 minute and 15–20 minute projects) during the program, giving experience in scouting, directing, managing a crew, and finalizing a product. Showreel creation: You work on specialised exercises that go into a professional showreel — important for showcasing capability to employers or collaborators. Technical Film‑Making SkillsStudents get hands‑on training in core film techniques:Camera handling & lighting: Learning how to use professional cameras, set up lighting for different scenes and moods. Sound recording: Practical experience with on‑set sound capture and microphone use. Set design & costume understanding: Applying production design principles for visual storytelling.

AAFT Noida's graduation programme in Digital Marketing offers a comprehensive curriculum of core modules designed to develop hands-on experience for students. Students will learn to utilize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing to increase their visibility on the web. Content creation and marketing, as well as influencer strategy and Email Marketing, will be included to improve students' communication skills. The programme also focuses on Web Analytics, Google AdWords, and Managing Digital Campaigns to track performance. Mobile Marketing, eCommerce Strategies, and Branding in a Digital Environment will also be included to equip students for a wide variety of careers. The combination of these modules provides graduates with the creative and analytical skills necessary to be successful in their respective industries.

Hi.Yes — AAFT's music degree does include practical training in music production, mixing, and sound design, depending on which specific programme you choose in its School of Music. Bachelor of Performing Arts (Specialization in Music)This 4‑year music degree isn't just performance‑focused — it also covers:Music production fundamentalsDigital and analog music productionSound designingAudio sequencing and samplingMixing and mastering projects…all built into the curriculum with hands‑on studio work and real projects.

Hi.Yes — at AAFT School of Cinema, the degree programs in film and television are structured to provide a broad foundation in filmmaking while also offering specialisation options in key areas such as direction, cinematography, editing, and acting. Here's a detailed breakdown:1. Core Curriculum (Common to All Students)All students in BA/BFA or MA/MFA in Cinema study foundational subjects like:Film theory and historyScriptwriting & storytellingFilm production & direction basicsVisual language and cinematography fundamentalsEditing and post-production techniquesSound design and music in filmsActing basics & on-screen performanceThese courses ensure every student has a holistic understanding of filmmaking before choosing a specialization. 2. Specialization Optionsa) DirectionFocus on film direction, scene blocking, shot composition, and storytelling through visualsIncludes practical projects like directing short films, web series, and advertisementsCovers working with actors, technical crew, and production managementb) CinematographyIn-depth study of camera operation, lighting, framing, and shot designHands-on experience with DSLRs, cinema cameras, drones, and lighting equipmentProjects include shooting short films, commercials, and digital contentc) Editing / Post-ProductionCovers video editing, color grading, sound editing, and visual effects (VFX)Training on industry-standard software like Adobe Premiere, Final Cut Pro, DaVinci Resolve, After EffectsPractical assignments include editing short films, documentaries, and ad campaignsd) Acting / PerformanceStudents learn method acting, improvisation, dialogue delivery, body language, and screen presencePractice through short films, theatrical performances, and camera workshopsTraining often overlaps with direction and production modules for hands-on experience3. How Specializations Are IntegratedFrom Year 2 or 3 onwards (UG), students typically choose electives or focus areas according to interest.PG programs (MA/MFA/PG Diploma) allow deeper specialization, with major projects and thesis films often aligned with chosen streams (e.g., a student specializing in cinematography shoots and edits their own short film).Many students combine core and specialisation modules to build a professional portfolio ready for the industry.4. Industry-Oriented ProjectsStudents create multiple short films, documentaries, ads, and digital content during the program.Specialization ensures that the final-year or PG capstone project showcases the student's chosen expertise (e.g., a final film entirely directed or edited by the student).