AAFT Noida Answered Questions

Yes, AAFT includes in its Digital Marketing Bachelor's degree program, certifications offered by the respective industry; namely; Certifications from Google (Analytics & Ads), Meta (Facebook Blueprint), and HubSpot (Inbound and Content Marketing). As a supplement to an academic course of study, certifications provide students with practical, globally accepted credentials that will enhance their employability. AAFT will provide students with the resources and training materials needed to prepare for and take the exam in order to obtain these certifications (as well as provide a practice session to prepare for the exam). By obtaining certifications as part of their education, students will be prepared to enter the digital marketing job market with both academic and professional qualifications that improve competitiveness and create a wide variety of career paths.

The Digital Marketing programme at AAFT allows graduates to have a variety of placement opportunities throughout various industries and sectors. The roles that you will typically find after graduating from the Digital Marketing programme are: Digital Marketing Executive, Social Media Strategist, Search Engine Optimization Analyst, Content Marketing Specialist, and Performance Marketing Specialist. There are also many graduates placed in Advertising Agencies, E-commerce Companies, Media Houses, and Start-Up companies where Digital Skills are in demand. As Digital Branding becomes more popular, many graduate's will have the opportunity to work on Campaigns, Analytics and Client Management as well as some graduates may pursue their own Freelance or Entrepreneurial opportunities doing their own Digital Solutions independently. Students will gain the necessary Practical Skills that will prepare them for both Corporate as well as Creative Careers in the Digital Space.

Hi.AAFT (Asian Academy of Film & Television) is known for strong industry engagement, particularly through guest lectures, masterclasses, talks, and interactive sessions with professionals from media, advertising, PR, branding, events, and creative fields — but the exact frequency of such visits isn't usually published as a fixed schedule. Based on available information:How Often Industry Professionals VisitRegular & Periodic Guest Lectures: AAFT routinely invites media practitioners, corporate professionals, celebrity speakers, and industry experts to conduct guest lectures and sessions. These are integrated into the academic schedule for practical learning and exposure.Masterclasses & One-Off Sessions: For example, well-known industry figures (like advertising guru Prahlad Kakkar) have conducted full-day masterclasses for students. Scheduled Workshops & Professional Interactions: Programs like Advertising & Brand Communication or PR and Events include exclusive masterclasses and expert mentoring sessions as part of the curriculum — indicating a structured programme of industry professional involvement. Campus Interaction with Celebrities & Professionals: AAFT mentions that corporate professionals, media personalities, and artists regularly visit campus on invitation to give talks and interact with students.

Hi.Yes, AAFT School of Journalism & Mass Communication (SOJMC) does have alumni working in media roles such as reporting, anchoring, content creation, and related fields, including placements in recognised media organisations. Here's a breakdown of what's publicly known and reported about alumni outcomes:Alumni Working in Media RolesJournalism & BroadcastingFrom official alumni lists and programme pages, AAFT SOJMC graduates have taken up roles in news and mass media, such as:Ayush Mishra — Sub Editor at Aaj Tak (a major Hindi news channel) Aviral Singh Yadav — Community Specialist at Inshorts (digital news platform)Ashwani Rajput — RJ at Red FM (radio broadcasting role) Sonam Raj — News Anchor at News Network Arjun Chaudhary — Times Network (national news group) Ayush Mishra — TV9 Bharatvarsh (news channel) Ipshita — Economic Times (media/content role)Kumar Rishi Raj — Aaj Tak (journalist/producer roles)Megha Mehra — E24, India TV (various media roles)Shashank Yagnik — Aaj Tak (role in the media sector) These roles cover editorial, reporting, anchoring, and content production across both broadcast (TV), digital media, and radio, indicating that alumni have found work in active content creation and media production functions. Content & Digital RolesSome alumni are placed in digital-first media and content roles, such as editorial and community specialist positions, which are integral parts of modern media organisations' content strategies. General Placement InsightsSOJMC emphasises practical media training (including anchoring, reporting, newsroom simulation, ENG production, etc.) which prepares students for roles in journalism, broadcasting, and digital media.Third-party reviews (e.g., student reviews on education platforms) mention that BAJMC students are being placed as reporters, anchors, and content writers, with placement rates around 60–70%, though packages and opportunities may vary.

AAFT provides comprehensive support for students wishing to specialise in professional communication, digital marketing, event coordination, etc. AAFT's curriculum includes several custom-designed courses or workshops plus practical exercises that students can use as practice opportunities within their selected career area. Faculty at AAFT are provided with mentoring opportunities by industry experts through guest speaker engagements, thus providing students with real-time experience and utilising what they have learned in class directly into an internship environment. Faculty also develop student portfolios and provide a roadmap leading to a job offer. AAFT's structured programme provides not only the academic knowledge that will lead to an excellent degree but also achievement-based skills that prepare students for specialised careers.

Hi.Yes,  The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation and Funnel Management, Affiliate Marketing, Email Marketing — these are domains where marketing automation and data‑tracking are relevant.Under “Skills Acquisition, ” AAFT lists “Analytics and Reporting, ” “UX / UI Basics, ” “Content Creation, ” “Branding and Storytelling” — indicating a mix of creative + data‑oriented skills.Their programme structure emphasizes hands-on training, live campaigns, practical sessions rather than pure theory — which suggests students get real-world exposure to digital‑marketing tools and practices (e.g. SEO/SEM, ad‑campaign execution, analytics, social‑media campaigns). AAFT states the use of industry‑relevant software/ tools: their “School of Digital Marketing” page mentions tools like Google Analytics, AdWords, HubSpot, SEMrush, etc. for learning.

Hi.AAFT's Practical ExposureIndustry‑oriented, hands‑on trainingAAFT emphasises practical learning across filmmaking disciplines — directing, cinematography, editing, sound, and production — with most courses structured around hands‑on project work, mock shoots, studio exercises and live production labs rather than purely classroom lectures. The curriculum often follows a 70% practical, 30% theory model, meaning a big focus on doing rather than just reading.Professional infrastructure on campusAAFT has its own film studios, post‑production labs, shooting floors, cameras, editing suites and sound facilities, enabling students to learn equipment handling, real production workflows and post‑production tasks. Guest lectures & workshopsStudents frequently get exposure to industry practitioners, masterclasses and expert mentoring sessions, which helps bridge theory and real work.

Hi.Yes, AAFT School of Cinema at AAFT Noida is equipped with industry-relevant, professional-grade film studio infrastructure, including cameras, lighting, sound and production facilities that support hands-on learning and real filmmaking practice: Professional Cameras & Production GearThe campus has high-definition, broadcast-quality cameras students can use for shooting projects.Facilities include cameras with HD and SD compatibility and various cinema-related gear like RED digital cinema cameras, tracks, trolleys and cranes — equipment that is very similar to what's used in industry production setups. DSLR and professional still cameras are also part of the inventory, helpful for both production and cinematography practice. Lighting & Studio SetupThere are indoor and outdoor lighting systems, multiple types of lights suitable for film shoots, chroma (green/blue screen) studios, and fully functional film shooting floors.AAFT also offers configurations such as 360° tracks, trolleys, and 22-ft cranes to help students learn camera movement and advanced lighting setups.Sound & Post-Production FacilitiesSound recording and post-production labs equipped with professional mixers and editing suites ensure students can work on sound design and polishing their projects using industry-standard tools.Multiple studios, including mini training studios and screening theatres, let students simulate real set and post-production environments.

Hi.Yes, AAFT School of Cinema (part of AAFT University / Marwah Studios in Noida) actively invites guest speakers and industry professionals from Bollywood and the broader Indian film & entertainment world to interact with students through workshops, masterclasses, interactive sessions, and special events.Examples of Celebrity & Industry Interactions1. Bollywood Actors & Film Personalities on CampusNawazuddin Siddiqui and Neha Sharma, both well-known Bollywood actors, visited AAFT to share insights and interact with students in inspirational sessions.Cast members from the film Kapkapii — including Tusshar Kapoor, Siddhi Idnani, and Sonia Rathee — appeared at a campus event where they engaged with students about the film and the industry.2. Workshops with Film Industry VeteransRenowned actor Puneet Issar and actress Simran Sachdeva conducted a workshop for cinema students, sharing expertise on acting and filmmaking.Other industry figures — such as Nimrat Kaur — have been featured in special sessions, enhancing exposure to professional acting and cinema insights.3. Guest Speakers Across Creative FieldsApart from actors and directors, AAFT hosts a range of industry professionals and thought leaders — including film directors, writers, producers, and other creative experts — through masterclasses and symposiums that enrich the learning environment.

Hi.Digital Marketing Programs (B.Sc / M.Sc / Diploma / Certificate)Influencer MarketingIn the B.Sc in Digital Marketing, Influencer Marketing is explicitly part of the syllabus (e.g., included under Online PR & Communications → Influencer Marketing). In the Diploma in Digital Marketing, Influencer Marketing is also covered as a subject/module.So yes, students do learn about influencer marketing in AAFT's digital marketing courses.2. Digital PR and Online ReputationDigital PRThe broader Diploma in Public Relations & Event Management includes modules like PR Campaigning, Strategic Public Relations, Digital & Social Media Marketing, and activities such as mock press conferences and campaign planning — which cover digital PR execution and media strategy. AAFT also offers a specialised Digital PR short course online, which focuses specifically on modern PR techniques including reputation management, campaign strategies, press and media relations, and some influencer elements — though this is separate from the core degree/syllabus. So digital public relations concepts are included within relevant marketing/PR programs, and even a specific Digital PR short course is available.3. Experiential Events & Event‑Linked MarketingEvent‑Related SkillsThe Diploma in Event Management covers experiential event planning, logistics, brand activation, PR in events, and digital events planning, making it relevant for experiential and live marketing roles. The PR & Events Diploma also focuses on event planning and coordination along with media and campaign strategy, blending PR with experiential activity.