Advertising & PR

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New answer posted

a year ago

0 Follower 6 Views

P
patel Chintan

Beginner-Level 5

The list of the students is based on the academy limits. The Admission is merit based for programmes offered at UG and Certificate levels. At the Certificate level, students have to  provides NAME  a 6 months Certification in Advertising and Public Relations course to the students. The total cost for this course is INR 55000 at academy of media and events Mumbai. 

New answer posted

a year ago

0 Follower 112 Views

P
Pallavi

Contributor-Level 10

In the world of communication, advertising and public relations (PR) play distinct but complimentary functions. Advertising is a paid advertising strategy used to promote products, services, or brands. On the other hand, Public relations works in the field of earned media, focusing on the development and maintenance of a positive reputation for a company, individual, or cause. 

Points of Difference

Advertising

Public Relations (PR)

Purpose

To promote a product, service, or brand

To build and maintain a positive reputation, manage relationships, and create a favorable image for an organization, individual, or cause.

Control 

Advertisers have complete control over the message and its placement.

PR professionals have less control over media coverage and rely on earned media (coverage gained through promotional efforts rather than paid advertising).

Paid/Unpaid

Paid communication

Generally unpaid (focuses on earned media, although there are paid PR services).

Credibility

Often perceived as less credible due to the paid nature of the message.

Typically seen as more credible because it relies on third-party validation, such as media coverage.

Format

Specific formats like print, radio, TV, online ads

Varied formats, including press releases, media events, social media, and community relations.

Audience

Narrowly focused on target consumers or audiences.

Targets a broader audience, including media, employees, investors, and the public.

New answer posted

a year ago

0 Follower 36 Views

P
Pallavi

Contributor-Level 10

The kind of skills and traits needed to build a career in the field of Public Relations are given below:

Public Relations Skills

Good Communication Skills

Understanding

Practical

Logical

Reasonable

Helpful

Enthusiastic

Hard Working

Interpretative

Observant

Pragmatic

Interested

New answer posted

a year ago

0 Follower 4 Views

M
Malavika

Contributor-Level 10

The goal of NIILM University's advanced graduate programme in journalism and mass communication master's degree is to enhance students' comprehension of media theory, research, and professional practice. Expanding on the fundamental understanding gained during undergraduate studies, this programme provides an in-depth investigation and knowledge of the intricate relationships forming modern media environments. Advanced courses in media theory, media law and ethics, media management, digital journalism, multimedia storytelling, media research methods, and specialised subjects like investigative journalism or strategic communication are

...more

New answer posted

a year ago

0 Follower 8 Views

M
Malavika

Contributor-Level 10

The college does not formally announce the number of seats available for the courses. NIILM University offers a vibrant undergraduate curriculum leading to a Bachelor of Arts (BA) in Journalism and Mass Communication. This degree gives students a thorough understanding of the ideas, concepts, and practices in the media and communication fields. In order to prepare students for careers in a variety of media-related fields, this interdisciplinary programme integrates elements of journalism, communication theory, media studies, and practical skills training. A wide range of topics are usually included in the curriculum, such as photojourn

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New answer posted

a year ago

0 Follower 4 Views

M
Malavika

Contributor-Level 10

The placement report for the B.Sc. in Journalism, Advertising, and Mass Communication at NIILM University has not yet been made public. On the other hand, NIILM University placements are coordinated on campus by a specialised placement team that ensures that its students receive both theoretical and practical instruction in addition to successfully transferring from the classroom to the workplace. The university offers its students competitive placement rates. Throughout the NIILM University placement process, a number of the biggest hiring businesses, such as Raddison, Fern, Aviva, JW Mariott, Omaxe, Lemon Tree, etc., pay visits to th

...more

New answer posted

a year ago

0 Follower 18 Views

R
Ruchika sharma

Beginner-Level 3

The highest salary package offered is INR 10 LPA. The average salary package offered is INR 5 LPA. The lowest salary package offered is INR 4 LPA in BA hons advertising and PR at USLM, Karnavati University. Aaj Tak, NDTV, Khushi Advertising, Mind Slight Clinic, Radio Mirchi are few top companies visiting the campus.

 

New answer posted

a year ago

0 Follower 3 Views

A
Afroz Akhter

Beginner-Level 5

The passing of the 10+2 or equivalent examination in any stream from a recognised board is required for the BA (Hons) Advertising and PR programme at the Unitedworld School of Liberal Arts and Mass Communication (USLM), Karnavati University. Admission is usually determined by merit only, with emphasis on the marks obtained in the qualifying examination.

New answer posted

a year ago

0 Follower 4 Views

M
Mohan Kumar KM

Beginner-Level 3

Yes, it will get you a seat in the BA (Hons)Advertising and Public relations domain as the KUAT exam is conducted for 100 marks and if one has scored 60% or more than that, then there is a high chance for the student to secure a seat in the university. The marks required to secure a seat in various courses in the university keeps varying as the number of students who write the entrance exam increases every year.

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