Advertising & PR

Hi.

Yes, AAFT Noida's School of Advertising, PR & Events does collaborate with industry stakeholders and provides structured opportunities for internships, live training, and industry exposure, including with PR agencies, advertising firms, and event organisations as part of its practical training and placement support. Here's how that works:

Industry Partnerships & Collaborations

Memorandum of Understanding (MoU): AAFT has signed formal collaborations — for example, with the Event and Entertainment Management Association (EMMA) — which is aimed at enhancing placement support and industry engagement for students in events and related areas. This partnership helps students explore opportunities and gain exposure in real event management ecosystems. 

Industry-Aligned Curriculum

 The advertising, PR and events programs are designed with 70% practical training, emphasizing live projects, internships, portfolio building, and exposure to industry tools and workflows. This makes the courses closely aligned with real work scenarios in agencies and companies.
 Students get hands-on training through corporate visits, masterclasses, workshops with industry professionals, and in-house practical labs that simulate professional environments.

Hi.

AAFT Noida

• Creative & industry-oriented training: The School of Advertising, PR & Events at AAFT emphasises hands-on practical learning, with about 70% of assessments based on live projects, portfolio work, and practical sessions and the rest on theory and analysis. This practical weightage is built into courses like the diploma, PG diploma, and MA in PR & Events. 

• Integrated curriculum: The programmes blend PR strategy, event management, corporate communication, crisis management, digital marketing, and brand storytelling in a unified course structure. 

• Industry exposure: AAFT leverages in-house facilities and masterclasses/guest lectures from industry professionals, often including creative professionals and practitioners.

• Portfolio focus: Students work on live campaigns, mock press conferences, event plans and social media projects to build a professional portfolio.

Other Delhi/NCR Colleges (General Trends)

• Varied theoretical vs. practical ratio: Many traditional colleges (e.g., universities like DU-affiliated institutions) lean more on academic theory with industry exposure being optional or through internships, not necessarily integrated as core coursework.

• Specialised focus: Some institutes might specialise more on one aspect — e.g., PR only, advertising only, or corporate communication — whereas AAFT intentionally combines all three (PR + Advertising + Events) in a multi-discipline blend. 

• Variation in live project emphasis: Other institutes might offer industry visits, studio work, or internships, but not all have as much structured hands-on live project work and workshops as AAFT promises. 

Hi.

AAFT (Asian Academy of Film & Television) is known for strong industry engagement, particularly through guest lectures, masterclasses, talks, and interactive sessions with professionals from media, advertising, PR, branding, events, and creative fields — but the exact frequency of such visits isn't usually published as a fixed schedule. Based on available information:

How Often Industry Professionals Visit

• Regular & Periodic Guest Lectures: AAFT routinely invites media practitioners, corporate professionals, celebrity speakers, and industry experts to conduct guest lectures and sessions. These are integrated into the academic schedule for practical learning and exposure.

• Masterclasses & One-Off Sessions: For example, well-known industry figures (like advertising guru Prahlad Kakkar) have conducted full-day masterclasses for students. 

• Scheduled Workshops & Professional Interactions: Programs like Advertising & Brand Communication or PR and Events include exclusive masterclasses and expert mentoring sessions as part of the curriculum — indicating a structured programme of industry professional involvement. 

• Campus Interaction with Celebrities & Professionals: AAFT mentions that corporate professionals, media personalities, and artists regularly visit campus on invitation to give talks and interact with students.