Advertising & PR

Hi Bandita Wadhwa,
Corporate communications are generally written communications that occur among the different departments of a company or any higher authority. Therefore for being in Public relations one needs to be comfortable in public speaking and promoting brand while corporate needs good written communication skills. Corporate Communications mainly deals with the written and, at times, oral communication that needs to be done in order to keep all the stakeholders informed of a company vision, mission and strategic objectives. It involves internal as well as external communication, depending on who needs to know what. Whereas Public Relations use the external communications prepared by Corporate Communications to generate a positive image of the company. It uses mediums like press releases, social media, public activities, presentations etc. To create public interest in the products/services rendered by a company. Many a time, Public Relations team works closely with Corporate Communications team to identify external audiences (their tears too) and prepare appropriate external communication messages and publication materials. Both have good scope int heir respective field
Scope of Public Relations in India PR as an industry though has growth, there is also lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished sof skills and experience. There are agencies popping up everywhere, because every organisation, every client who has a public profile needs to be groomed and showcased in a positive manner.

Research is indeed the best hallmark of a good place to learn Mass Media/Communication. Even for other subject's, the quality indeed gets manifested if the university offers quality research. Let me tell you one thing observed during education related counselling, Ph.D. from Government Universities or Central Universities still remain a quality thing because you get guides who are quite qualified on the academic part. There are strong notions that these days the quality has called to the new low all around in research. I shall suggest that you consider JNU, Jamia Milia Islamia, (find out IIMC courses for future) Amity University, Symbiosis Pune etc. It is also to be noted that you can do a Ph.D. from IIT and IIMS as well, because there they offer this through the Social Science department.

The utmost function of public relations is to make its clients image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist's which makes a journalist aware of the happening. A PRO (Public Relations Officer) uses his terms with journalist and holds the power to stop the news to be disseminated in the media or if the news has already been shared he/she asks the journalist to publish an apology note or write the reasons for the mis happening which helps to restore the image in the public for their client. They uses there best of skills to manipulate the situation in favour of their clients and give them the constant support they need at that time. Being a normal person you can't make a journalist aware about the crisis and can't manage to get rid of the defaming that has already been done. A PR specialist makes PR plans ready which help clients gain the image back in front of the society. Good luck.