Advertising & PR

Post Graduate Diploma in Advertising prepares a student for an advertising job. An advertising job requires the candidate to persuade the masses of purchasing a product or using a service. In some cases, advertising job may also require one to draw people's attention towards social issues. Many people hope to join the advertising industry after a course in mass communication, but it has been seen that recruiters in the advertising organisations prefer students with an advertising degree or Diploma. Advertising industries hire creative and talented persons, who can think independently and work as a team. Some of the job profiles suitable for student passing out with a Diploma in Advertising include:
Client Service Manager
As a client service manager, an individual is responsible for creating and maintaining a cordial relationship between the advertising agency and its clients. The manager is also responsible for ensuring alignment between the promotional strategies being implemented and the clients' business goals and objectives. Account Executive
As an account executive, an individual is responsible for coordinating client's project and ensuring smoothness in planning and completion of the project. The account executive also helps to execute strategies, solve problems and develop a good relationship with clients. Copywriter
Working as a copywriter, an individual is responsible for generating concepts and ideas for a new client project. The copywriter is required to adapt and change the design, copy, layout, format and choice of media according to client need and strategy. Creative Director
A creative director is required to maintain the quality of all the creative work produced by the advertising agency. The director maintains quality and standard of creativity in all the projects for all the clients. Art Director
As an Art Director, an individual is responsible for the general advertising campaigns and visual campaigns. The director is required to coordinate with the art and design teams and also oversee that the work is being completed within timelines.

The key areas that you need to focus on are:
1. Reading habit:
So, it would include the reading of at least 4 national dailies and keeping par with the news related to the economy, international developments, and society. You must also read related magazines and about the most influential people in this field.
2. Writing skills:
Writing skills are utmost important for this field. You can practice by writing small notes on the articles you read and by developing your opinion and perception.
3. Study topics:
There are various fields of journalism like Advertising, film-making, Public Relations, Event Management, Radio, Photojournalism, etc., so one should have a fair idea of the syllabus and themes that are pivotal to these subjects.
4. Analytical and Comprehensive skills:
Many institutions test their students on the basis of reasoning ability, analytical and comprehensive skills. You must give attention to this area for this you may go for the previous year question papers.