Digital Marketing

Hi.

Yes,  

The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.

The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation and Funnel Management, Affiliate Marketing, Email Marketing — these are domains where marketing automation and data‑tracking are relevant.

Under “Skills Acquisition, ” AAFT lists “Analytics and Reporting, ” “UX / UI Basics, ” “Content Creation, ” “Branding and Storytelling” — indicating a mix of creative + data‑oriented skills.

Their programme structure emphasizes hands-on training, live campaigns, practical sessions rather than pure theory — which suggests students get real-world exposure to digital‑marketing tools and practices (e.g. SEO/SEM, ad‑campaign execution, analytics, social‑media campaigns). 

AAFT states the use of industry‑relevant software/ tools: their “School of Digital Marketing” page mentions tools like Google Analytics, AdWords, HubSpot, SEMrush, etc. for learning.

Yes, students from a Science background can definitely apply for the MBA in Digital Marketing at Chandigarh University. CU's MBA programs are open to graduates from all streams and the only requirements are a valid bachelor's degree with at least 50 percent marks and a qualifying score in CUCET.

What makes it even better is that a Science background actually supports this specialization. Digital marketing at CU includes subjects like analytics, MarTech tools, consumer data insights and campaign evaluation, where analytical thinking plays a big role. The programme trains students to combine creativity with data-driven decision-making, helping them build careers in roles such as digital strategist, SEO analyst, and e-commerce manager.

If your goal is to build a career specifically in Digital Marketing after your BBA, Chandigarh University is one of the practical options to look at. What makes CU stand out is how focused the programme is on real marketing tools and new-age technologies rather than only theory. The MBA in Digital Marketing is built around SEO, social media strategy, paid ads, analytics, consumer insights, automation, and AI-driven marketing—skills that companies actually hire for.

The University School of Business also holds a strong NIRF rank (#32 in Management 2025) and offers good placements with a competitive ROI. Students get hands-on exposure, industry certifications, and access to updated MarTech tools, which helps them enter roles like Digital Marketing Manager, Performance Marketer, or Analytics Specialist with confidence.