Digital Marketing

At AAFT, the Digital Marketing industry experts conduct regular workshops and classes as part of their curriculum and events. In keeping with the school's philosophy toward hands-on, practical exposure for the student, the guest speakers and visiting industry experts often facilitate live marketing campaigns and facilitate hands-on interactive marketing workshops. With the aim of keeping the students current with the latest developments in the Digital Marketing sector, the school hosts a multitude of guest speaker events each year, instead of only one or two. During the sessions, industry experts provide insights about the latest tools, strategies, and trends, which allow the students to participate in learning about real-life campaigns, rather than theoretical, textbook-only content, thereby allowing the students to build confidence, learn about the real-world application of digital marketing concepts in their everyday work and be better prepared for future employment opportunities by providing them with more than just classroom theory.

I'm Sandhya, and I recently completed my digital marketing course from Skillfloor, and honestly, it turned out to be one of the best decisions for my career. The fees were very affordable compared to many other institutes in Delhi, which made it easier for me to start without worrying too much about the budget.

What I liked the most is that Skillfloor trains you with real-time projects, so you don't just learn the concepts you actually apply them. Their mentors are highly experienced, supportive, and explain everything in a way that even beginners can understand. Because of the practical training and guidance, I genuinely gained confidence to work on real digital marketing campaigns.

Yes, AAFT includes in its Digital Marketing Bachelor's degree program, certifications offered by the respective industry; namely; Certifications from Google (Analytics & Ads), Meta (Facebook Blueprint), and HubSpot (Inbound and Content Marketing). As a supplement to an academic course of study, certifications provide students with practical, globally accepted credentials that will enhance their employability. AAFT will provide students with the resources and training materials needed to prepare for and take the exam in order to obtain these certifications (as well as provide a practice session to prepare for the exam). By obtaining certifications as part of their education, students will be prepared to enter the digital marketing job market with both academic and professional qualifications that improve competitiveness and create a wide variety of career paths.

AAFT Noida's graduation programme in Digital Marketing offers a comprehensive curriculum of core modules designed to develop hands-on experience for students. Students will learn to utilize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing to increase their visibility on the web. Content creation and marketing, as well as influencer strategy and Email Marketing, will be included to improve students' communication skills. The programme also focuses on Web Analytics, Google AdWords, and Managing Digital Campaigns to track performance. Mobile Marketing, eCommerce Strategies, and Branding in a Digital Environment will also be included to equip students for a wide variety of careers. The combination of these modules provides graduates with the creative and analytical skills necessary to be successful in their respective industries.

The Digital Marketing programme at AAFT allows graduates to have a variety of placement opportunities throughout various industries and sectors. The roles that you will typically find after graduating from the Digital Marketing programme are: Digital Marketing Executive, Social Media Strategist, Search Engine Optimization Analyst, Content Marketing Specialist, and Performance Marketing Specialist. There are also many graduates placed in Advertising Agencies, E-commerce Companies, Media Houses, and Start-Up companies where Digital Skills are in demand. As Digital Branding becomes more popular, many graduate's will have the opportunity to work on Campaigns, Analytics and Client Management as well as some graduates may pursue their own Freelance or Entrepreneurial opportunities doing their own Digital Solutions independently. Students will gain the necessary Practical Skills that will prepare them for both Corporate as well as Creative Careers in the Digital Space.

At the School of Hospitality and Tourism (SHT) at Dnyaan Prasad Global University, students are trained in emerging skills for the hospitality and tourism industry, including digital marketing and analytics. In addition to providing students with a strong foundation in traditional hospitality skills, the university has identified digital tools and services as essential to provide guest experiences in a technology-driven world. Success in the hospitality and tourism industries also requires an ability to leverage technology, data, and online platforms to connect with and engage guests.

The SHT curriculum consists of modules that teach students about digital marketing strategies, social media management, and online branding. These courses provide students with knowledge of how hotels, resorts, and travel services leverage digital marketing strategies to connect with a global audience and create customer loyalty. A significant focus is placed on developing analytical capabilities through coursework that helps students learn to interpret customer data and use it to understand booking trends, market performance, and customer preferences. These capabilities are critical to enabling SHT graduates to make well-informed decisions about business operations and improve the quality of service they provide.

Practical experience is provided to students through different activities, including live case studies, workshops, and project work, allowing them to use their skills and knowledge in actual hospitality industry situations. By providing students with traditional hospitality training as well as modern digital and analytical skills, SHT prepares its graduates for a career in the hospitality industry. Additionally, this blend of skill sets enables graduates to successfully adapt to the changing needs of the hospitality market, and to successfully engage in either domestic or international hospitality employment.