Sales & Marketing Scope

Choosing a specialisation in MBA depends on your interests, skills, and career goals. Both marketing and HR are essential functions in any organisation and have good career prospects. Marketing involves promoting and selling products or services to customers, while HR deals with managing people and resources within an organisation. If you enjoy working with people, have strong communication skills and an interest in organizational behavior, then HR could be a good fit for you. The scope of HR is vast, including recruitment, training, employee engagement, and performance management. HR is critical to ensure the smooth functioning of an organisation and can lead to roles such as HR manager, talent acquisition specialist, or learning and development manager. On the other hand, if you have a creative bent of mind, enjoy analyzing data, and have a passion for building brands, then marketing could be an exciting choice. Marketing roles can include market research, advertising, brand management, digital marketing, and sales. With the rise of digital marketing and social media, there are plenty of opportunities in the marketing field. Ultimately, the choice of specialisation depends on your interests, strengths, and career aspirations. Both marketing and HR have a promising future, and the demand for professionals in these fields is expected to grow.

Business strategies that don't include digital marketing are missing a crucial piece. Now that more people in India have access to the internet, companies have a better chance of reaching a wider audience. Projections show that by 2022, India will have more than 840 million internet users, making it the fastest-growing internet market in the world. There is a lot of room for growth in digital marketing in India, and it's a great strategy for increasing brand awareness among internet users. Since the use of both the internet and mobile phones continues to skyrocket, businesses can no longer afford to ignore the importance of digital marketing tools in reaching out to consumers. About 67% of Indians would be active on social media by the year 2025, according to projections. Mobile applications are a fantastic channel for businesses to connect with consumers, and India's over 760 million smartphone owners make this country a prime market. Due to a lack of resources and manpower, most businesses, particularly startups and SMEs, rely on digital marketing to establish a strong online presence and connect with customers and clients. In India, digital marketing is one of the fastest-growing sectors of the economy. The significance of digital marketing increases daily, making it all the more important for the industry to adjust to emerging standards and tools before they become too difficult to manage. As a result of technological advancements, marketers now have access to a wider variety of methods for increasing company success. The change, however, has also presented them with other difficulties. Both B2B and B2C digital marketing efforts in India are promoted by businesses on social media.

Anyone with a desire to succeed may master the skills necessary to succeed in digital marketing. There is no need for special training, special knowledge, or special degrees in order to acquire this skill. It's possible to use digital marketing to artificially accelerate a company's expansion. Students in the sciences, business, arts, psychology, and politics, among others, may all benefit from learning about digital marketing. There are opportunities to study digital marketing at all levels of education, from the undergraduate to the graduate level. Understanding digital marketing can be acquired by anyone, regardless of educational background. One may learn to excel in digital marketing specifically. An entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of 1,76,578 per annum in India. An average salary of an entry-level PPC Analyst with less than 1 year of experience is around 3 Lacs per annum in India. An entry-level digital marketing salary of a Web developer with less than one year of experience is 2 Lacs per year in India. An entry-level digital marketing salary for a Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of 2,52,444 in India. An entry-level digital marketing salary for a Search Engine Marketing Specialist with less than 1-year experience is an average of 2,80,000 per annum in India. An average entry-level digital marketing salary for a Data Analyst is 3lakhs in India. An entry-level Paid Media specialist can expect a salary of 3 Lacs per annum, in the beginning, further your salary will increase as per your experiences and expertise. The average salary of a Digital Marketing Manager (entry-level) is 5,48,755 per annum in India. An average salary of an entry-level Marketing Automation Manager with less than one year of experience is 4 Lacs per year in India. An entry-level digital marketing salary of a Content Marketing Manager is expected to be an average of 4,79,323 in India.

MBA is considered one of the prestigious programs with a vast majority of students enrolling for different courses under it. There are several specializations in MBA like MBA in Banking, MBA Healthcare Management, MBA in Airport Management, MBA in Information Technology, MBA in Entrepreneurship, etc. MBA also has a great scope and future career opportunities in the field of human resources. MBA in Human Resources is a very demanding profession and the demand is likely to increase over time. The basic reason for this is, personnel are the most important part of any organisation, therefore management of the personnel is the most important task to be focused on. A student with an MBA in HR can avail high packages by providing their services in companies. Not only nationally, but the scope of this work is also increasing globally. The best private colleges for MBA in Delhi NCR:
ABES School of Business, Ghaziabad
NDIM Delhi - New Delhi Institute of Management
Jamia Hamdard, New Delhi
GD Goenka School of Management, Gurgaon
BML Munjal University, Gurgaon
JKBS Gurgaon - JK Business School
BVIMR New Delhi - Bharati Vidyapeeth Deemed University Institute of Management and Research
Management Education and Research Institute, Delhi
FOSTIIMA Business School, Delhi
IIMR Pharma Business School, Delhi
Institute of Clinical Research India, Delhi (MBA Healthcare and Hospital Management )
IMT Ghaziabad - Institute of Management Technology, Ghaziabad
KIET Ghaziabad - KIET Group of Institutions, Ghaziabad.

I would say marketing has more scope than HR. Every startup, domestic, and MNC is always in look for Marketing professionals in India. Growth opportunities are huge in marketing than in HR. The package is also good if you meet the target. Marketing is an exciting job to take up. I would suggest you go through NIRF rankings 2020 for B-Schools and plan accordingly. LPU has been ranked 37 as per the NIRF ranking 2021. Also, spending more money on colleges has nothing to do with the quality of education. It has to do with the quality of their infrastructure (for private colleges). The best thing about LPU about placement is that they provide placement classes to all the students from the first year who opt for the placement. With the help of this, they can prepare themselves for placements till the pre-final year because the companies will start visiting for the recruitment of students from the pre-final year. Some of the students go for internships also in their final year. There are plenty of career opportunities after an MBA in different sectors of industries like Banking and Finance, Investment Banking, multinationals, foreign banks, and public sector undertakings, in effect, the whole corporate sector offers bright opportunities to management graduates. Hope this information is of some help. All the best!