Industrial Design

An Industrial or a Product Designer works on designing, creating and testing of new products that are mass produced. For example, cars, refrigerator, air conditioners etc. They have to analyse and determine a product's function, aesthetics, cost and time to produce while designing these products.

An Industrial Designer uses both; artistic capability and engineering knowledge to conceptualize and execute the process of making a product. Following are the qualities and attributes of a successful industrial designer:

• Ability to recognize and meet consumer tastes and demand.
• Ability to innovate according to market trends
• Ability to understand the target audience
• Ability to visualize a product and be creative in its design
• Proficiency in using virtual illustration software such as Autodesk Sketchbook or Adobe Photoshop to create 2D drawings of products and must also be able to use surface modeling and solid modeling software such as Autodesk Alias and Computer-Aided Three-Dimensional Interactive Application (CATIA) to build digital models and renderings.

A career in Product/Industrial Design would typically require a Bachelors (B.Des) or a Masters (M.Des) degree in product design. After successful completion of the course, you can work as Designers, Business director, Project manager or Senior designer in various design firms and manufacturing companies.