Marketing Manager

Being a Social Media Marketing (SMM) Manager is a fantastic career move for coming years because every business - from small local shops to global brands - now depends on digital presence to survive and grow. 

Candidates can see why it is a smart career choice below -

• Companies are spending billions on social media and creating a huge demand for experts who know how to get attention and drive sales. 
• You become 'voice' of a company. You shape how public sees them which makes you invaluable to leadership.
• Offers great work-life balance which allows you to work from home.
• Not a boring desk job. It involves constant creativity - making videos and coming up with ideas. 
• As AI and data become more important you will learn to use cutting-edge tools to understand what customers want. It makes your skillset highly relevant for future. 

Hope this helped your query! All the best!

GIBS Business School develops students for new roles in the fields of digital marketing, analytics, fintech, and consulting through constantly evolving curriculum and implementing industry driven learning strategies. The programme encompasses professional courses, certification programs, and experiential modules that focus on new age industries (i.e., Digital Marketing Tools, Business Analytics Software, Fintech Concepts, & Consulting Frameworks).

Students receive practical experience by completing live projects, internships, case studies, and/or assignments, as well as participating in workshops, guest lectures, and mentorship from industry leaders which gives them current information regarding the most up-to-date industry trends/tools/technologies.

In combination with skill development programs, aptitude training, and the preparation for placement, GIBS prepares graduates to take on specialised roles within rapidly growing sectors. Therefore, with current curriculum, practical experience, and strong industry collaboration will produce graduates that will have the skill set needed to succeed in these emerging career opportunities.

Academic faculty provide students with a solid foundation through core management principles, frameworks and academic research based on academic teachings. In contrast, industry practitioner and visiting faculty members provide students with useful, practical information relating to daily operations within their respective corporations, including current market conditions; case studies; and examples of how companies operate in relation to each other, etc.

This balance between both academic and industry faculty allows students to learn both the meaning of what type of action or behaviour is involved and how those actions and behaviours are used within the context of business. Industry faculty will typically share with students examples of the types of real problems they have faced and the types of decisions they have made, and what type of expectations they have for employees working at their companies. This will help create an engaging classroom environment through shared experiences; thus providing students with an integrated learning experience of theory through practice, and as a result, prepare them to perform with confidence in their new corporate careers.

Here's how graduates of the M.A. in Marketing & Communication from IILM University, Gurugram typically progress into the professional world:

Graduates seamlessly transition into the media and communication industry, stepping into roles like journalists, content creators, social media specialists, corporate communicators, and digital strategists. Many join print, broadcast, and emerging new media platforms, while others take up roles in advertising, public relations, brand management, or media research. A notable number also pursue careers in academia or take an entrepreneurial path by initiating their own media ventures. This blend of creative, corporate, and research-oriented avenues ensures that graduates are well-positioned to contribute as versatile professionals and thought leaders in the evolving media landscape.

To become a Communications Manager you should first have a Bachelor degree in Mass Communication, Public Relations, Journalism or Business Communication Relevant courses include:

Bachelor of Journalism and Mass Communication (BJMC) focuses on media strategy public relations, and corporate communication.
BA in Public Relations focuses on brand management, crisis communication, and media relations.
BBA in Marketing & Communications - Ideal for corporate careers that combine business and strategic communication.
MBA in Communications Management (for higher-level positions) focuses on branding, marketing, and digital media.
Additionally, credentials in digital marketing, corporate communication, and public relations will advance your career. Strong writing, leadership, and media managing abilities are essential for success.