Marketing Manager

Digital marketing is a highly regarded job. You can build a very successful career around it. Digital Marketing is the advertisement or marketing of products and services online. 59% of the global population can access the internet as of the year 2020. MBA in digital marketing. It is a much more comprehensive course with a detailed analysis of all things related to digital marketing. MBA in digital marketing is a two-year-long course. However, there are extremely few institutes that offer MBAs in digital marketing. So you must ensure caution while enrolling in these universities. In a career as a digital marketing executive, individuals are responsible for the company's digital marketing strategies. They are involved throughout the campaign's conceptualization, planning, execution, estimation, and optimization. As a result, they must have practical experience with different digital marketing platforms. Digital marketing executive roles and responsibilities include collaborating closely with the organizational marketing department and digital partners to fulfill the Head of Marketing's specific company goals, which include expanding online marketing, generating leads, client engagement, and conversions. So digital marketing is a very effective tool that lets marketers go global and reach larger target markets at comparatively lesser costs. MBA in digital marketing V/s Marketing: When we look at Digital Marketing & Marketing, the aim of both is to market and advertise a company's products/services and brand image. But they both take completely different routes to reach the end goal. That's the biggest differentiating factor. An MBA in Marketing has been around for several years and is a very successful degree whereas an MBA in Digital Marketing is a recent addition to MBA specializations but has gained immense popularity because it emerged as an important factor in every business. This directly indicates that the scope of an MBA in Digital Marketing is equally bright and something you should look out for. With an MBA in Digital Marketing, you can bag job offers right at the managerial verticals instead of starting as an executive. On the other hand, the scope of an MBA in Marketing in India is also quite impressive. It is one of the oldest specializations in management studies.