Mass Communication & Media

Companies who want to advertise their products or initiatives will often go to an advertising agency for help. The agency then conducts research, plans and creates adverts on their behalf. Advertising agencies use a variety of different media (TV, radio, billboards, websites, virals etc.) to persuade an audience to buy things or take certain actions. Many advertising agencies offer an integrated advertising service while some smaller agencies specialise in niche areas, such as digital or online advertising.
What are other areas of advertising, marketing and PR?
Market research and brand consultancy companies conduct market research on behalf of companies to assess the value of their advertising campaigns. They then present their findings to the company and advise them on how their current advertising campaigns can be improved.
Careers in media buying, planning and sales are concerned with the nitty-gritty aspect of putting adverts in the right place. People who work in this area decide where adverts will be the most effective, and then purchase or sell the appropriate advertising space.
If you are now sold on advertising, marketing and PR then go forth and explore whether this sector has the right career for you!