Masters

Hi yes, here are some interesting Mass Communication books apart from the regular syllabus that will help you gain extra knowledge about the field:

• Propaganda and the Public Mind by Noam Chomsky.
• Breakthrough Advertising by Eugene M. Schwartz.
• Morale: First Line of Defense? by Edward L. Bernays.
• Crystallizing Public Opinion by Edward L. Bernays.
• Dynamics of Mass Communication Theory and Practice by Uma Narula.
• Understanding Media: The Extensions of Man by Marshall McLuhan.

Group Discussion and Personal Interview rounds for Master in Mass Communication admission are not necessarily conducted by every MMC college in India. However, colleges like IIMC may conduct these rounds to select candidates for the program.
These rounds generally include topics like current affairs, personal viewpoint, etc., and assess a candidate's listening and communication skills. You can check the admission process of your desired college and see if they include GDPI rounds in their process. 

Many Journalism colleges in India offer Online Masters of Journalism course, however, the two college given below are considered the best options:

Yes, you can get admission to the Master of Journalism programme through lateral entry. Though not every college offers lateral entry to Journalism students, some institutions like IGNOU, Apeejay Stya University, etc., do. However, you'll still need to fulfil the eligibility criteria to be eligible for the admission process.