Patna University

The pattern for entrance exam of BA Mass communication is as follows:
Module: One
Communication: Definition and functions; Types of Communication: Intra-Inter-Group-
Mass Communication; Means of Communication: Press, Radio, Television, Film, Internet, Cable Network; Media-Society Theories: Mass Society, Mass Culture and Mass
Audience; Normative theories, Functionalism, Critical Political Economy, Marxism, Information Society; Frankfurt School of Communication; Mass Media in India. Module: Two
Communication models: Aristotles classical model; Laswells model; Shannon-
Weaver's Mathematical model; Wilbur Schramms model; David Berlos model;
Newcomb's model; Westley McLeans model; George Gerbners model; Media
Dependency model; McCombs and Shaws Agenda Setting model; Chomsky-Hermans
Propaganda model; Development Communication and Diffusion of Innovation;
Dominant Paradigm; Uses & Gratification; Globalization and Mass Media. Module: Three 25 Marks
Definition and different types of Media Management; Ownership patterns of Newspapers
In India; Corporatization and Monopolization: Changing nature of Newspaper
Management; Cross Media Ownership; FDI in Media; Various Departments of
Newspaper; Dual Economy of a Newspaper: Circulation and Advertisement Management
Of electronic Media; Public Control, Private Control; Autonomous model; Prasar Bharati;
Cable TV Regulation Act; Organizational Structure of Doordarshan and All India Radio;
Convergence of Media; DTH, TRP, ABC, NRS; Satellite Channels. Module: Four 25 Marks
Freedom of Information; Right to Information; Freedom of the Press with special
reference to India; Press Commissions; Press Council; Press Laws: Defamation, Contempt of Court; Sedition, Official Secrets Act, Copyright Act, Press and Registrations
of Books Act, Obscenity Act, Working Journalist Act, Parliamentary Proceedings Act;
Codes of Ethics; Yellow Journalism.