Sales & Marketing

As the name suggests, marketing is more related to knowledge of marketing strategy. In this course you read about cases of selling, buying, promoting and negotiating. You do comprehensive SWOT analysis of companies/strategies of companies/different products. Much importance is given to Out-of box thinking and creative ideas.
Curriculum of Marketing includes -
Marketing Research, Consumer Behavior, Brand Management, Customer Relationship Management, International Marketing, Digital Marketing, Retail Management. International Business on the other hand legal, financial and economic concepts at global level. One needs to be a careful and precise researcher as different cultures of world are in consideration. One should be well versed with the geographies and market of different countries.
Curriculum consists -
Cross cultural management, Global procurement and supply management, International Business Law, International Business Markets, International Marketing, International Banking and Capital Markets.

There are various jobs available after MBA in Marketing.
Digital Marketing: As the world is getting more digitized in every aspect, digital marketing is a booming career. The scope of Digital Marketing is wide which involves branding, social media marketing, content marketing, email marketing,video production, web designing,app development, search engine optimization,etc.Nowadays, almost all companies are using digital marketing to build their brand, generate leads and sell.
Direct Marketing: Direct Marketing involves reaching customers directly using their phone numbers,email ids,purchase histories, etc. and communicate about new product or services. Many service provider companies send automated follow-up emails to be in regular touch with the customers and also use Google Ad Word, Google my Business,Facebook advertisements, content marketing,organic social media, coupon deal sites,email marketing, webinars etc. to grow their business.
Market Research: Market research involves researching about current trends so as to understand their consumers, their needs, purchasing habits and how they view the product about the current trends. Just like in many companies, market research is evolving by the speed of light because of the changing technological and social trends, you can bring lots of new ideas to the table, and develop them further via the profound knowledge of experienced professionals. Some research is done to understand the competitive, technological, social, economic, cultural, political or legal environments of the market.
Advertising: Advertising facilitates large-scale marketing so as to create brand reinforcement and brand identity. Various forms such as Electronic media (Radio/TV), Print media (Newspaper/Magazine), Direct Mail, etc. are used to promote the product. By assigning the right amount of money to the right channels, help you generate potential customers.
Brand Management: Brands have a powerful influence, not only on customer engagement but also on the management of an enterprise. The scope of brand management involves brand positioning, cost, customer satisfaction and being aware of the competitors. Many companies manage their brand through public relations, publicity, phone directories etc.
Public Relations: Public Relations involves interacting with clients on daily basis. People who work as public relations managers are known as the spokesperson for the company and are involved in creating a choiceable brand image.