Sales & Marketing

You can do certification courses while doing your MBA in marketing. The most demanded certification course deemed beneficial for MBA Marketing student is certification in digital marketing. Digital Marketing can be the best career option for an MBA graduate in marketing which would not only add value to your resume but would also help you make your career in the field of marketing i.e digital marketing.
Digital marketing is one of the latest marketing techniques which can help you to promote or advertise any business using digital devices. Some important aspects of digital marketing are SEO, PPC, Social Media, Web Analytics, Affiliate Marketing, etc.
Reasons for growing demand of Digital Marketing :
1) Digital media user adoption growth
2) Digital marketing spend growth
3) Talent gap for skilled digital marketing professionals
4) Rate of change in digital marketing industry
5) Growth of internet-based businesses

There may be numerous factors that influence your decision regarding the area you wish to specialize in. Depending upon your priority, you may choose a field as per the market demand (job availability), your interest area, preferred job profiles and the compensation package. So, it is not that Marketing has the best placements. If you work hard in any specialization, you will find a place for you and your dream job. But, in general, we can say that stats indicate that Marketing placements are good. The reason being nowadays it is booming. Digital Marketing and Online marketing has taken the MBA world by storm and it is growing very fast. The marketing department plays a crucial role in any organization as they are responsible for bringing in new businesses, growing the revenue, increasing market share and contributing to the company's growth and profitability.

The list for the best of BBA colleges goes as follows:
Shaheed Sukhdev College of Business Studies, Delhi University
Admission process: You need to pass the entrance test conducted by DU in May (tentatively), clear it and appear for GD/PI.
Narsee Monjee Institute of Management Studies, Mumbai
Take NMAT(UG). No interviews.
Christ University, Bangalore
Conducts its own entrance test and an interview.
Symbiosis, Pune
Only based on the entrance test on the lines of SNAP.
Apart from these four, there are big daddies as well;
IIM Indore, IPM
It's a 5-year integrated program in management. It's a completely different course for a career. You freeze your next 5 years and don't get a PGDM which an IIM provides after taking admission into one via CAT.
Be ready for a fiercely competitive test for IPM an equally grilling interview, I can say this from my personal experience.
Also, I would suggest not to look any further apart from these 5 programs as all other programs offering a BBA equivalent are essentially on the same page. Don't expect any decent placements apart from these 5 colleges, I, maybe, wrong about this, but it's purely my opinion.

BBA in Marketing is also very demanding program in the corporate sector. With the diverse and most evergreen sector in the corporate world is Marketing and it is the field of profiles like:-
Market planning
STP
Branding
Product promotion
Advertising
CRM
These are the fields in which marketing graduates can pursue their desired career as per their potential and desire. So, basically, you will be able to grow in the most growing environment in the field of Marketing. It is also the most challenging environment in the world which offers you with lots of rewards, incentive, career progression and good growth if you are a successful marketer. So, this would be a great career option for you to grow. This would create a lot of opportunities for you to climb the ladder.
All the best.

Hi,
Some of the most important subjects in marketing in a regular MBA course are:
1) Marketing Management
2) Marketing Research
3) Marketing Channels
4) Consumer Behaviour
5) Services Marketing
6) Sales Promotion Management
7) Sales Force Management
8) Advertising Management
9) Competitive Marketing
10) Business Marketing
11) Brand Management
12) Internet Marketing
13) Retailing Management
14) Analytical Marketing
15) Advanced Research Techniques in Marketing
In addition to these, some specific courses in Marketing too may be offered by certain institutes and this can vary from institute to institute. Also, you can look to do online courses in Marketing (MOOC) in specific areas from foreign universities as well as Indian institutes.
All the best.

For being an entrepreneur you have to be an all-rounder in the field of marketing, HR, finance, operations, etc. as you are to establish your own business so you need to be more productive and should have all the domain knowledge which would be required to execute your business idea into reality. You must be able to market your product, able to prepare account, balance sheet and effective manage of your Human resources.
So it has been ruled out that BBA finance is over BBA marketing as if there would be no market then how would you be able to create funds and prepare account. So both are crucial but you can choose marketing as it would be including some of the basics of accounts and finance as well before coming to core marketing. So you need to be full of knowledge of every domain to become entrepreneur.