Advertising & PR

The fees for BA (hons) at USLM, karnavati University is around INR 9 lac and in general it doesn't include any one time fees.

The basic difference between both is that Advertising is a paid form of promotion and communication where an organisation will pay to promote their message to the public regarding their product or service. Whereas Public Relations (PR) works to manage a company's reputation through media coverage, building relationships with stakeholders, and influencing audiences' perceptions.

Advertising tactics include commercials, print ads, banners, online sponsored posts, etc. PR tactics include press releases, media interviews, events, press conferences, etc.

Advertising & Public Relations services are crucial for every industry. Based on their requirements, some companies outsource these services, many companies have their own Advertising & Public Relations departments. Meanwhile, some top industries that hire Advertising & Public Relations students include:

• Event Management
• Digital Marketing
• Newspaper/Magazine
• Online/Broadcast Media
• Internet Companies
• Fashion/Makeup Brands
• Product/Service-Based Companies

There are around 30 colleges in India that provide MA in Advertising & Public Relations courses. Among them, around 17 colleges are private and 7 are government. The course fee structure of these colleges is based on their rating, faculty, course curriculum, placement record, etc. However, the average fee starts from INR 30,000 and goes up to INR 7 Lakh.

To thrive in the competitive market of Advertising & Public Relations, you need to gain skills like listening, communication, empathy, etc. This will make it easier for you to connect with the audience. Apart from this, strong writing skills, a creative mind, adaptability, attention to detail, research skills, etc., are also important for Advertising and PR professionals.

Pursuing an MA in Advertising & Public Relations can be beneficial for many reasons:

• In-Demand Skills: The skills and expertise you'll gain with this course are and will continue to be in demand across many industries. 
• Exciting Career Options: If you are interested in Advertising and Public Relations, it will offer you many exciting career opportunities in digital marketing and other fields.

MA in Advertising and Public Relations is a 2-year PG course, which equips students with marketing communication skills. It teaches students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.
The course structure of this programme includes classroom lectures, discussions, presentations, internships and industry visits. It is a 2-year programme divided into 4 equal semesters, of which, the 2nd year is majorly dedicated to the project work, dissertation, and internships.

Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:

• Crystallizing Public Opinion by Edward Bernays.
• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
• Primer of Public Relations research by Don W. Stacks.
• All Marketers tell stories by Seth Godin.
• The New Rules of Marketing and PR by David Meerman Scott.

No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.