Advertising & PR

MA in Advertising and Public Relations is a 2-year PG course, which equips students with marketing communication skills. It teaches students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.
The course structure of this programme includes classroom lectures, discussions, presentations, internships and industry visits. It is a 2-year programme divided into 4 equal semesters, of which, the 2nd year is majorly dedicated to the project work, dissertation, and internships.

Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:

• Crystallizing Public Opinion by Edward Bernays.
• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
• Primer of Public Relations research by Don W. Stacks.
• All Marketers tell stories by Seth Godin.
• The New Rules of Marketing and PR by David Meerman Scott.

No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.

Here are some important documents you should carry during MA in Advertising & Public Relations to avoid any delays:

• A bachelor's degree in a relevant discipline.
• A valid ID Proof (Adhaar, PAN Card, Passport, etc.).
• Migration Certificate.

The basic difference between both is that Mass Communication is a field in which Advertising and Public Relations is a sub-discipline. With Masters in mass communication, you'll have the liberty or freedom to choose any subject such as Film Making, Photography, Cinematography, Advertisement, Public Relations, Animation, etc.

Whereas with Masters in Advertising and Public Relation you'll have to study specifically in the domain of Advertising and PR. This is also applicable in the career opportunities. However, the employment options today are not limited to a specific field, you'll still get to explore various industries.

There are various great institutes for pursuing MA in Advertising and Public Relations in India. Some of them are mentioned below:

• Indian Institute of Mass Communication (IIMC)
• Jamia Millia Islamia, New Delhi
• Symbiosis Institute of Media and Communication (SIMC)
• Christ University, Bangalore

For admission to any of these institutes, you need to visit their official websites and follow steps mentioned for the application process. To know more about the following institutes, you can refer to the Shiksha website.