Advertising & PR

The syllabus for Amity School of Communication MA in PR and Event Management include topics related to this course specialisation. Candidates get to learn about the PR and Event Management field. Some of the topics/subjects mentioned below are:

• Concepts of Event Planning
• Visualisation and Media Design
• PR and Event Research
• Event Marketing Concept
• Marketing Management
• Advertising and Promotions, etc.

The Certification in Advertising and Public Relations course at the National Academy of Media and Events in Mumbai likely Covers foundational concepts in advertising, Media planning, public relation strategies Crisis, communication writing, press releases Social media management and basic principles of brand building, With the focus on practical application Through case studies and potential hand on projects Preparing the students for entry level role in the PR and advertising industry

The Delhi School of Communication offers a 6-month course in the field of advertising and marketing, which is certified by the Media and Entertainment Skill Council. Follow the institute's guidelines for admission into the course.

They offer good placements, also in the list of top recruiters includes Aaj Tak, NDTV, Radio Mirchi etc. 

The fees for BA (hons) at USLM, karnavati University is around INR 9 lac and in general it doesn't include any one time fees.

The basic difference between both is that Advertising is a paid form of promotion and communication where an organisation will pay to promote their message to the public regarding their product or service. Whereas Public Relations (PR) works to manage a company's reputation through media coverage, building relationships with stakeholders, and influencing audiences' perceptions.

Advertising tactics include commercials, print ads, banners, online sponsored posts, etc. PR tactics include press releases, media interviews, events, press conferences, etc.

Advertising & Public Relations services are crucial for every industry. Based on their requirements, some companies outsource these services, many companies have their own Advertising & Public Relations departments. Meanwhile, some top industries that hire Advertising & Public Relations students include:

• Event Management
• Digital Marketing
• Newspaper/Magazine
• Online/Broadcast Media
• Internet Companies
• Fashion/Makeup Brands
• Product/Service-Based Companies

There are around 30 colleges in India that provide MA in Advertising & Public Relations courses. Among them, around 17 colleges are private and 7 are government. The course fee structure of these colleges is based on their rating, faculty, course curriculum, placement record, etc. However, the average fee starts from INR 30,000 and goes up to INR 7 Lakh.

To thrive in the competitive market of Advertising & Public Relations, you need to gain skills like listening, communication, empathy, etc. This will make it easier for you to connect with the audience. Apart from this, strong writing skills, a creative mind, adaptability, attention to detail, research skills, etc., are also important for Advertising and PR professionals.