Business Management Studies

The ways in which the technology is changing the hotel operations are:

• Online bookings simplify reservations and payments

• Automation improves check-ins and housekeeping efficiency

• AI chatbots enhance guest service and query handling

• Data analytics helps in personalizing guest experiences

• Contactless services ensure convenience and safety

Digital marketing has become vital for Hotel Management as most customers book services online. Hotels rely on social media campaigns, SEO, and online reviews to attract and retain guests.

Managers must understand digital strategies to improve brand visibility, manage reputation, and personalize guest experiences. With technology shaping hospitality trends, knowledge of digital marketing enhances career opportunities and prepares graduates for leadership in the modern hospitality industry.

In order to make a choice between MBA courses offered by AURO University and ITM SLS Baroda University, students can compare the options based on significant factors such as fees and Shiksha rating. To help, presented below is a comparison between the MBA courses at AURO University and ITM SLS Baroda University based on fees and ratings:

Note: The abovementioned information is as per official sources. However, it is subject to change. Hence, it is indicative.

The AURO University MBA fee structure is a combination of multiple components. Some of the prominent components included in the fee structure are tuition fees and hostel fees. These fees are to be paid annually. Combining all, the total fee to pursue this programme ranges from INR 8.86 to 10.12 lakh. Interested students can refer to the below table to know the breakdown of the total fees:

Note: The above-mentioned fee is as per the official sources. However, it is indicative and subject to change.