Dual

Hi Moulish!
The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. It is a progressive field. It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on. You can acquire following roles in digital marketing:
Analytics Manager
CRM Manager
Email Marketing Manager
E-Commerce Manager
Digital Agency Account Director
Digital Marketing Manager
Web Developer & Web Designer
SEO Executive/Expert
Content Marketer
The average pay for a Entry level Digital Marketer is Rs 3 Lacs to 3.5 Lacs per year, which of course will appreciate with time.

The five year integrated programme is run by the IFIM Business School in tandem with IFIM College. The first three years of the course is dedicated to completing your BBA degree. Though the syllabus followed is that of Bangalore University, the teaching pedagogy and learning outcomes are designed so as to encourage application of theoretical knowledge to practical scenarios. This is compounded by regular Industry Visits, Social Immersion Programs and the Personality Enhancement programme. After completing their BBA degree, students are offered direct entry into IFIM Business School's prestigious PGDM programme. The aim of this course is to create industry ready professionals at the end of five years who are on par with, and can compete with any graduate from the best Business Schools in the country.