Mass Communication & Media

Hi Vaishali!
To become a Journalist, You should pursue BA in Journalism or Mass Communication (BJMC/ BMM) . Pursuing B.Sc in Mass Communication will also make you a well qualified professional as B.Sc gives you a leverage to work in a research and education institute. You can even become a teacher at a Mass Communication college with B.Sc degree.
If you want to pursue the course within Kanpur city itself, then yes JIMMS is a good option. Else, there are other great colleges across India that offer mass communication at UG level https://www.shiksha.com/mass-communication-media/articles/top-10-mass-communication-colleges-in-india-blogId-13552

Hello,
The utmost function of public relations is to make its client's image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist's which makes a journalist aware of the happening.
A PRO (Public Relations Officer) uses his terms with journalist and holds the power to stop the news to be disseminated in the media or if the news has already been shared he/she asks the journalist to publish an apology note or write the reasons for the mishappening which helps to restore the image in the public for their client. They uses there best of skills to manipulate the situation in favour of their clients and give them the constant support they need at that time. Being a normal person you can't make a journalist aware about the crisis and can't manage to get rid of the defaming that has already been done. A PR specialist makes PR plans ready which help clients gain the image back in front of the society.

There are various job avenues which are open for a student once he/she completed graduation in journalism - but only when it is accompanied by a post graduate degree in the same subject (except in exceptional cases - where one gets job soon after graduation).
The jobs that are open to a candidate after completion of graduation/post graduation in journalism include: Reporters (in TV/print), copy editors (in TV/print/online), video editors, audio editors, producers, directors, newspaper designers, cartoonists, event managers, radio jockeys, TV anchors, director of photography, fashion/wildlife/print photographers, script writers (for TV/radio), actors, models, teachers (after qualifying NET/Completing Ph.D), social media editors, voice modulators (for animated movies), video camera person, screenplay writers. Also, you can work in PR agencies, advertising agencies and even corporate communication department of various private/government agencies.

Courses offered in mass communication –
Bachelor's Degrees in Mass Communication
Post-Graduation Degrees in Mass Communication
PG Diploma in Mass Communication
The study of mass communication comprises of the academic study of various means of communication. specialised courses in mass communication offer students an in-depth knowledge and functioning of various media like television, radio and the internet. After successfully completing the course of mass communication, it opens a plethora of opportunities for students in various fields of advertising, journalism, public relations, event management, broadcast journalism, internet, and radio. M
Mass communication and journalism shouldn't be confused as the same thing, mass communication is the exchange of information on a large scale to a large number of people while journalism is a part of mass communication that deals with news writing and reporting on newspaper, radio or television. Top institutes in Mass Communication - IIMC Delhi, MICA Ahmedabad, Symbiosis Pune and Xavier Institute of Communication Mumbai.