Masters

You could just get a job after your BBA. Though even with the best of college placement, don't expect a high pay package.
15-20k at the max. Although don't be discouraged by that. If you have conviction and a unique quality, I am pretty you sure, you may be very appealing to proscriptive employers and get a higher pay package than the rest of the lot. Or
You could do your post graduation and this is what I'd strongly recommend you to do. So you could do an MBA, being the most popular and most obvious choice after doing your BBA. Or literally any course of your choice. You, will definitely get a higher pay package (if you are thinking along those lines) after obtaining a postgraduate degree and it would enhance your personality besides opening your mind up to a large extent. If you plan to stay in India and pursue MBA, there are various entrance exams such as CAT for the Iims, XAT (for xaviers) and SNAP (for Symbiosis)
And If you plan to head overseas, keep in mind that there are very less reputed colleges that admit graduates without a minimum 3-5 years work experience and to get admitted into these, you have to be best of the lot. Not necessarily in terms of academics, but through co-curricular achievements, entrepreneurial ventures and further more. For these, if you plan on obtaining a MBA degree, prepare for GRE/GMAT (according to the colleges.

The industry initially started out with newspapers and magazines as a means to connect with the masses. However, today the definition of media has broadened to incorporate an array of sub-disciplines such as TV, radio, Internet and the likes. A few of the top institutes in India to pursue Master's in mass communication are:
Indian Institute of Mass Communication, New Delhi- IIMC offers post graduate Diploma courses in Journalism (English/Hindi/Radio & Television/Oriya) as well as Advertising & Public Relations. It also offers two four-month Diploma courses in Development Journalism. Xavier Institute of Communication, Mumbai-The college also offers Certificate programmes in - Announcing, broadcasting, compering, dubbing; e-book narration and journalism in Marathi; Announcing, broadcasting, compering, dubbing and e-book narration; Creative writing conducted by Himali Kothari; Creative writing conducted by Renu Balakrishnan; DJ/EMP course; Media and visual arts connect; Public speaking and personality enhancement; Photography and Radio Jockey. Asian College of Journalism (ACJ), Chennai-ACJ offers a one-year postgraduate Diploma with specialisation in four streams under its 10-month programme Television, Print, New Media, and Radio. The top institutes in India to pursue Master's in mass communication are listed in the link below:
https://www.shiksha.com/top-10-mass-communication-colleges-to-join-at-pg-level-article-8790-1.