NIT

What is Digital Marketing? Marketing is to create awareness, improve brand awareness, etc. When you do your marketing on online using digital devices like computers, tablets and mobile phones it is known as digital marketing. It is finding your right target market on internet we can reach them by generating business on internet. What is the goal of Digital Marketing? Digital Marketing is all about. To increase website traffic. To improve search ranking
To generate leads. To increases online sales conversion. To increase business globally.
To engage customers with quality content to build trust.
Why digital marketing is important? Today customers on electronics devices like mobiles, tablets they are researching on online before they are going to shops. They are contacting with shops directly. Now days online buyers are more google insights found that 40-50% customers start they queries on google.
30% look about band and websites.
20 % look with mobile applications. Business are ready to engage with customers on every day. What are digital marketing channels? Before you start planning a Digital Marketing strategy is important to perform various tests to determine which channel will work for your business. Email marketing:
SEO (search engine optimization)
PPC advertising (pay per click)
SEM (search engine marketing)
SMM (social media marketing). Email marketing is a low cost marketing, we can reach more number of people. SEO main purpose is to rank on googles first page. SEM to gain website traffic by purchasing ads on search engine. PPC we can highly qualified traffic to our website and help our business grow
SMM where we can reach with social media channels like Facebook, Instagram, LinkedIn, twitter. Etc. What is the future of Digital Marketing? It is the time to raise heavily invested in digital we consume more on digital than real world. There are about 500 millions of internet users. In other country an increase in usage of internet and this growing very rapid but campaigns like digital India has reached out of rural and the fastest. In last 2 years there are 22 percent growth in usage of internet in rural India, 7 % usage of internet in urban India. Now a days the internet use are more. Everybody using internet so the world became more digital. So in this case we can say that in digital marketing demand is more in the organisation the jobs are also with high percentage.