Sales & Marketing Scope

There are various jobs available after MBA in Marketing.
Digital Marketing: As the world is getting more digitized in every aspect, digital marketing is a booming career. The scope of Digital Marketing is wide which involves branding, social media marketing, content marketing, email marketing,video production, web designing,app development, search engine optimization,etc.Nowadays, almost all companies are using digital marketing to build their brand, generate leads and sell.
Direct Marketing: Direct Marketing involves reaching customers directly using their phone numbers,email ids,purchase histories, etc. and communicate about new product or services. Many service provider companies send automated follow-up emails to be in regular touch with the customers and also use Google Ad Word, Google my Business,Facebook advertisements, content marketing,organic social media, coupon deal sites,email marketing, webinars etc. to grow their business.
Market Research: Market research involves researching about current trends so as to understand their consumers, their needs, purchasing habits and how they view the product about the current trends. Just like in many companies, market research is evolving by the speed of light because of the changing technological and social trends, you can bring lots of new ideas to the table, and develop them further via the profound knowledge of experienced professionals. Some research is done to understand the competitive, technological, social, economic, cultural, political or legal environments of the market.
Advertising: Advertising facilitates large-scale marketing so as to create brand reinforcement and brand identity. Various forms such as Electronic media (Radio/TV), Print media (Newspaper/Magazine), Direct Mail, etc. are used to promote the product. By assigning the right amount of money to the right channels, help you generate potential customers.
Brand Management: Brands have a powerful influence, not only on customer engagement but also on the management of an enterprise. The scope of brand management involves brand positioning, cost, customer satisfaction and being aware of the competitors. Many companies manage their brand through public relations, publicity, phone directories etc.
Public Relations: Public Relations involves interacting with clients on daily basis. People who work as public relations managers are known as the spokesperson for the company and are involved in creating a choiceable brand image.

There are lot of scopes. I am going to talk about the paths commonly opted by students:
Getting a job directly after B. Pharma: Graduates who do not wish to pursue post graduate studies or plan on doing them later try to get jobs after B.Pharma. Jobs are usually offered in the field of sales and marketing. Some also work as pharmacists in hospitals whereas some are able to secure jobs at manufacturing facilities of pharmaceutical companies. Some also set up their own pharmacy. MBA after B. Pharma: Some students pursue MBA after B.Pharma whereas some pursue it after gaining a few years' experience (usually in sales and marketing). Depending upon your talent, qualifications, and how good your MBA school is, students are offered jobs in higher management of pharmaceutical companies. Pharma MBA is also offered by some colleges in India.M.Pharma after B. Pharma: Students interested in academia and R&D take up M.Pharma. M.Pharma can be done in many fields like pharmaceutics, pharmacology, pharmaceutical chemistry, clinical pharmacology, pharmacognosy, biotechnology, etc. M.Pharma graduates either join the industry as scientists or as lecturers in universities. Some M.Pharma students pursue a Ph.D. which is required to become a professor in good Indian universities. A lot of Ph.D. holders also join the industry. (There is a difference between a lecturer and a professor)
MS/PhD after B. Pharma: Motivated students who pursue undergraduate research and gain experience via internships along with good scores in college can apply for MS or even direct Ph.D. programs abroad. GRE and TOEFL/IELTS may be required depending upon the country and university. The competition is usually very cutthroat as you are competing with applicants from all over the world.LLB after B. Pharma: This is a very uncommon route. Some B.Pharma graduates pursue LL.B and become lawyers. They usually later specialize in pharmaceutical jurisprudence, intellectual property law, patents, etc. Hope this helps.