Sales & Marketing Scope

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium.
Digital marketing differs from traditional marketing, it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not in the real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and does not work, etc. While the internet is perhaps the channel most closely associated with digital marketing. Others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. It is an excellent career choice with good salaries.