Sales & Marketing

Hi Nupur, Marketing is concerned with the direction and scope of the long-term activities performed by the organisation that applies its resources within a changing environment to satisfy customer needs. Implied in this view of strategic marketing is the requirement to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design. It is also essential to consider the organizations approach to new product development, in particular, its position as a technology leader or follower, the extent of innovation, the organizations cost position and pricing policy, and its relationship to customers, competitors, suppliers and partners. Also, you can explore more through - https://blog.imarticus.org/what-is-business-management-program/
Hope this works :)
Regards!

Hi Pranav, MAT Participating colleges: AIMA has over 600 colleges as it's member who select candidates for admission based on MAT score. It is important to find the right B-School among the most aspired and reputed. One that offers an excellent track record, high quality education, and a pick at one of the best corporate. Below are list of top MBA colleges accepting MAT score:
1- IILM University, Gurugram
2- Birla Institute of Technology, Mersa
3- Jagan Institute of Management Studies
4- ITM group of Institution
5- JK Business School Gurugram
6- Jaypee Business School Noida
7- Amity University
I would suggest you to select IILM University, Gurugram for an MBA in Marketing and Innovation. IILM University helps students to observe and understand the needs of the customers, develop fast experiments and prototypes with users and develop prediction markets. Students will gain cutting-edge insights about the sources of customer satisfaction and brand personality. The course aims at creating a culture of innovation that harness the creativity of the customers and employees. IILM has best placements record in MBA in Marketing programme. For more details about the university, please go through the website: https://iilm.edu.in/
Good Luck!

Dear Saezy, Well, for getting in to MBA, it requires any Bachelor's degree like B. Pharmacy, BBA B.Com B.Sc. Etc. But the major advantage of MBA in Marketing after B. Pharmacy is, one can get more preference than other because pharma-company requires management expert. Let understand the Syllabus of Marketing: Consumer Behavior, Brand Management, Business Marketing, managing Customer Value, Dynamic Marketing Strategies, Advertising Management, Digital Marketing & E-Commerce, Sales & Distribution Management, Retailing, Rural Marketing, Marketing Data Analytic Practices, Entrepreneurial Marketing, Luxury Approach. Marketing is the important key factor for every industry. It is a good option to choose MBA in Marketing after B. Pharmacy. Some Good Universities for MBA in Marketing:
IILM University, Gurugram
Lovely professional University, Punjab
Apeejay College
Amity University
Good Luck.

Definitely Lovely professional university is best. Some highlights:
LPU has been ranked 38 in the Management ranking in 2018 by National Institutional Ranking Framework (NIRF). The Business School of LPU is accredited from ACBSP, Accreditation Council for Business Schools and Programs from the USA ensuring quality education and industry experienced faculty members. The Training and Placement cell of University has a team of highly qualified and experienced professionals. The training & placement cell of university conducts many programs for Enhancing employ-ability such as Professional Enhancement classes, industry experts, Workshops, Mock Drives, Guest Lectures, Summer Internship and many others. Student can avail the opportunity like summer programme, credit transfer, international exposure etc. The university has been ranked high by outer agencies also with regard to placements of students. Around 550+ companies visit every year for campus-recruitment of students from LPU. LPU provides ample opportunities to each and every eligible student of LPU. Companies like Colgate Palmolive, Hindustan Unilever, Godrej Consumer, SAP Labs, Asian Paints, Bajaj Allianz, CEAT, Khimji Ramdas, Ernst and Young, Flipkart, Federal Bank, Moodys Analytics, etc. Visit lpu for recruitment purpose.

Hi. It is not necessary to take Dual specialisation in an MBA degree. MBA in Finance helps students to straddle the management field with the cutting-edge financial technology innovation and its application the area of Banking, Finance and Insurance. The Programme will enable students to have an in-depth understanding of the future of money, markets and transactions, as well as the mental tools and frameworks required to predict and leverage future trends. Jobs after MBA in Finance: Accounting Manager, Chief Financial Officers, Cash Managers, Manager Consultants, Investment Banking Associates, Credit Managers & Specialists, Financial Analyst, Corporate Controllers, Finance Officers & Treasurers, Insurance & Risk Managers, Investment Bankers, Investing Sales Traders & Associates. But if you are selecting Dual specialisation, will gives you the freedom to select one or more electives. And help you to vast your career options. IILM University, Gurugram is one of the best university for specialised MBA and Regular MBA. To know more about the university, please go through the website: https://iilm.edu.in/
Good Luck!

Well, I have been in LPU so I can vouch on their practices that they are implementing and I have witnessed their effort for students and management working hard for placement and imparting quality teaching. Here are few highlights which I would be sharing for helping you to develop your mind set.
LPU's campus is one of the largest lush green campuses of India which is spread over 600+ acres. Gym, Hi-Speed 24 Hours free Wi-Fi service, Swimming pool. Very good central Library of 6 floors and a huge collection of textbooks and reference books. The campus has its own hospital, hotel and a mall. The classes are well-designed with all the latest amenities available.
LPU has been ranked 38 in the Management ranking in 2018 by National Institutional Ranking Framework (NIRF). The Business School of LPU is accredited from ACBSP, Accreditation Council for Business Schools and Programs from the USA ensuring quality education and industry experienced faculties, studying in LPU will get a degree accredited from a body of USA.
Lovely professional university being the largest Private University in India having 30000+ students studying in more than 200+ courses, which includes 6000+ international students from 70+ countries from all around the world. LPU has lived up to its expectations, with the quality of education, the placement opportunities are amazing as well. It is one of the top 5 universities of India, providing quality education, innovative pedagogy and unbeatable placements both national and international. LPU provides a great academic exposure to its students. It provides a chance to the students to attend guest lectures or workshops, so that they get to learn as much as they can. The students also work on live projects, so that they are able to apply their knowledge to practical settings.

The key here is to choose the right B-School !
While most of them have rigorous theoretical curriculum which is delivered in traditional classroom learning style. But the economies and markets are highly sensitive these days to technology, manpower, government legislation etc. This sensitivity makes environment highly dynamic. So the management professionals who are responsible for handling the situations need to be equally dynamic. Coming to your handling of the syllabi. This requires interest and aptitude. While interest is upto you to check, most good b-Schools have selection process which are designed to check your aptitude. So, you selection into top B-Schools like Iims, ISM, FMS, UBS, IBS, SIBM and LPU will be ample evidence of your aptitude for management programme. So, try to sit in the selection process of these institutions, if you get selected, your decision will be strengthened with it. Hope this helps
DVD.

Hi Ajit,
MBA should be the first choice.LPU could be easily recognised as one of best and premier institute for MBA from these parameters which are as follows:
NIRF: Rankings released by MHRD depicts LPU is best.
Curriculum: The curriculum of MBA at LPU is very Industry oriented. There is a term CDR (Curriculum Development Research) held after each and every 6 months in which many senior industry people suggest that what is the need of present day industry are. Faculty knows all the strengths and weaknesses of students are noted and course correction is devised after the considerable suggestions of Industry tycoons. Thus LPU cares what to teach according to the demand of industry, so that all the students can be able to cop up the outer word after qualifying from LPU.
Industrial Trainings: The students get much training like MOOCs, Advance Excel and many more. These endeavours of LPU make their students ahead of others.
PEP: The Center for professional enhancement Program starts working on the student from day one. A set of mentors nourish their personality, public speaking, soft skills etc.
Exposure: Many Experts visit LPU for the guest lectures. Project called CAPSTONE is there in LPU to enhance their organizing and teamwork ability.
Student Organizations: In LPU Student Organizations does not mean Elections or Zindabad or Murdabad. In LPU students learns to serve the society by making and working in a Student Organizations. For example: there is one Students Organization who have opted nearby villages of the University they are teaching the senior citizens and other appropriate persons who needs an education in the evening or on Sundays.
Diversified Culture: The diversity of students from all states of India and more than 70 countries make the students to have a different experience and learning. This helps them to become a good citizen also.
Entrepreneurship: Entrepreneurship does mot means opens a shop and making money from money. In LPU, students come up with the unique idea of business and in fact LPU provides them seed money also for their start-up. Since the inception of Entrepreneurship ventures, LPU has witnessed more than 300 start-ups.
Placements: There are 365 days in a year and LPU has more 400 valuable placement drives in a year. Thus one can see even more than one placement drive in a single day at every alternate day. Previous year the highest annual package was INR 16.60 lacs by Khimji Ramdass LLC and average packages are around 5 LPA.