Sales & Marketing

Hello Sakshi,
Your question is very relevant to the students planning for an undergraduate programme. While B.Des in Fashion Design is a 4 year degree programme, a BBA course is of 3 years duration in most universities and colleges. Also, a lot of BBA programs offer electives in Marketing, Entrepreneurship etc. At IILM University Gurugram, both BBA and B. Des Fashion Design courses are offered. In case of a B. Des programme, the first year typically lays the foundation of design concepts before letting you choose your area of specialisation (e. g. Product / Fashion / Interior / Interaction). While in a BBA programme you learn subjects such as Marketing, Entrepreneurship, International Business, Finance and Accounting, Economics to name a few. Liberal Education at IILM University however lets you choose papers from both streams. So for instance you can pursue a B. Des in Fashion Design and choose papers from BBA such as Marketing to understand branding, business development or learn advertising that can help in promoting your Fashion brand as an employee or as a freelance designer. Similarly you could take papers from Fashion Business Management while pursuing a BBA degree as your main course. However, in both cases it is preferred that you pursue a Masters programme to better your career prospects. The Admissions are open for both courses. To know more, log on to www.iilm.edu.in