School of Business, UPES

Both BIBS and United World School of Business Kolkata offer MBA programs in Digital Marketing, each with its own set of merits.However, I believe BIBS stands out as the best choice for several compelling reasons.
First and foremost, BIBS is the only business school in West Bengal that offers an MBA in Digital Marketing programme in collaboration with the globally recognised institute, DMI Ireland. This collaboration ensures that students receive a world-class education in digital marketing with a curriculum aligned to industry standards. The programme is a regular 2-year MBA under Vidyasagar University, a NAAC accredited, W.B. State Government University, recognised by UGC, Ministry of HRD, Govt. of India. This recognition adds a layer of credibility to the degree, which is essential in today's competitive job market.
One of the standout features of BIBS is its affiliation with DMI, making it the only DMI Accredited Institution in West Bengal to deliver the DMI PRO certification. This certification is a testament to the program's quality and its alignment with global industry standards. The curriculum has been carefully designed and curated by the Top 1% Globally recognised marketers who serve as the Advisory Council for DMI, ensuring that it stays current with industry trends.
Furthermore, BIBS has also forged a valuable collaboration with HBS Online for a certification in Business Analytics & Data Science. This partnership provides students with expert training from HBS Online, a renowned name in the field of business education. Additionally, access to the HBS Online Alumni Network offers valuable networking opportunities.
Perhaps one of the most compelling reasons to choose BIBS is its Industry Lead Training Program. BIBS provides PGPDM students with the opportunity for a 6 to 12-month paid Industry Lead Training Program. This experiential learning opportunity allows students to work with various client-side or agency-side companies, equipping them with real-world skills and industry insights before their final placements.
While both institutions have their merit, BIBS' unique collaborations, industry-aligned curriculum, and commitment to providing students with practical experiences make it the top choice for those pursuing an MBA in Digital Marketing. The program's global recognition and industry affiliations set it apart as the best option for candidates who want to stay ahead of the curve and secure global opportunities in the field of digital marketing.