Shiksha Forum

Fashion Business Management is a one-year Associate Degree programme offered by FIT. Fashion business management is where fashion meets business. Instructed by experienced industry professionals, students have the opportunity to learn real-world skills beyond the classroom by visiting showrooms, speciality shops, and buying offices throughout the city. On the contrary, Master in Fashion Management is a 2-year degree programme offered by 15 centres of National Institute of Fashion Technology across India. The objective of the two-year Master of Fashion Management (MFM) Programme (erstwhile AMM), started in 1987 is to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing, honed specifically for the requirements of the garment export, fashion and lifestyle and retail sectors. Students undergo in-depth education in management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, Information technology developments, directions of fashion trends and business practices through field visits and industry internships. Research, data analysis and decision-making skills are inculcated as part of the curriculum. Entrepreneurship is inculcated both as part of the curriculum and through various projects. The students are also associated with craft clusters because of which they become better marketers of both handloom and handicraft products and understand the entrepreneurial challenges of the MSME sector, and the business solutions that are needed. The latest innovations in the programme have been in the areas of Mall Management, E-Business and Store Operations. Relevant new areas of study like Intellectual Property Rights, Social Media Marketing, Luxury Management, Services Marketing, e-commerce and the study of Special Product Groups have also been included in the curriculum. Students undertake company sponsored graduation research project with an organisation of their choice to integrate the learning of previous semesters to solve problems. Over the last three decades, the department and its alumni have shared a rich relationship with the industry, with most of the largest Fashion companies and brands recruiting students, some of which are also being headed by our alumni.