Sales & Marketing

The scope of digital marketing is growing rapidly as businesses move toward online platforms to reach their customers. With increasing internet usage, smartphones, and social media, digital marketing has become essential for brand visibility, lead generation, and sales growth. Today, businesses of all sizes use digital channels to connect with their target audience more effectively than traditional marketing methods.

Digital marketing offers a wide range of opportunities through services such as search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), content marketing, and email marketing. These strategies allow businesses to target specific audiences based on location, interests, and search intent, making campaigns more cost-effective and result-driven. Another major advantage is measurable performance, where businesses can track traffic, leads, conversions, and ROI in real time.

The scope of digital marketing is also strong in terms of career and business growth. Companies across industries are constantly looking for skilled digital marketers to manage their online presence and drive results. As competition increases, professional agencies like Thavertech help businesses build structured strategies that focus on long-term growth rather than short-term visibility.

In today's competitive market, digital marketing is no longer optional. It plays a key role in building brand trust, engaging customers, and achieving sustainable business growth.

Altera Institute has a 3-step admission process given below:

Application Form: Applicants must provide detailed information regarding their academic qualifications and professional experiences, along with a Statement of Purpose (SOP). The application fee for early round is INR 1,499 and for latter rounds is INR 1,999.

Assessment and Competitive exams: Students must share scores for CAT/ NMAT/ XAT/ GMAT. If entrance exam scores are not provided, candidates have to take the Altera National Aptitude Test (ALNAT).

Interview: Shortlisted candidates will be invited for an interview. There will be 2 sets of interactions as a part of the process, including the case study round where the student will be evaluated on their critical thinking ability and business acumen, and the other round is behavioral round to assess rigor and ambition.

Candidates have to follow the below 3 step process for admission in PGP Applied Marketing at Altera Institute:

Application Form: Candidates need to provide information regarding academic qualification and professional experiences and SOP. Aspirants have to pay INR 1,499 for early round and INR 1,999 for other rounds.

Assessment & Competitive Exams: Students need to have scores in CAT, NMAT, XAT or GMAT. Aspirants without scores in any of these entrance exams must appear for Altera National Aptitude Test (ALNAT).

Interview: Selected candidates are further called for interview round. The institute communicates interview schedule-date, time and venue in advance. 

Admission Decision: Admission Committee notify candidates about their decision based on application and interview. The details of scholarships are included in the offer letter.

Hi.

Yes,  

The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.

The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation and Funnel Management, Affiliate Marketing, Email Marketing — these are domains where marketing automation and data‑tracking are relevant.

Under “Skills Acquisition, ” AAFT lists “Analytics and Reporting, ” “UX / UI Basics, ” “Content Creation, ” “Branding and Storytelling” — indicating a mix of creative + data‑oriented skills.

Their programme structure emphasizes hands-on training, live campaigns, practical sessions rather than pure theory — which suggests students get real-world exposure to digital‑marketing tools and practices (e.g. SEO/SEM, ad‑campaign execution, analytics, social‑media campaigns). 

AAFT states the use of industry‑relevant software/ tools: their “School of Digital Marketing” page mentions tools like Google Analytics, AdWords, HubSpot, SEMrush, etc. for learning.